New York-based apothecary brand Kiehl’s is donating 100% of net proceeds of a Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation to protect the fragile Atlantic Puffin population along the East Coast. Sales from this cult product will be used by Kiehl’s to symbolically adopt 300 puffins as part of the CWF Adopt a Species program. The funds will be used to support research to better understand the threats facing Canada’s at-risk seabirds and ensure their habitat is conserved.
Launched in 2009, the Creamy Eye Treatment with Avocado quickly became a customer favourite. The thick, creamy preparation helps keep the delicate skin around the eye area well hydrated. Fatty acids naturally found in Avocado oil are superbly rich and act as effective moisturizers. Additionally, they provide a natural and gentle source of Vitamin A. Shea butter in the formula works as a conditioning agent and provides further moisturization.
What’s unique about this product is that is has a two-part structure for dual hydration. Upon application, the cream feels buttery on skin. Gently blending the formula with the tip of your finger bursts a barrier so that water is released into the skin. You’ll feel a refreshing sensation when this happens. The texture also allows the cream to hold its place in the delicate under-eye area so it absorbs and doesn’t migrate into the eyes. It’s colourant and fragrance-free so it won’t irritate eyes. It can be used day or night.
The limited edition product boasts a unique label of puffins perched on a seaside cliff. It’s the work of renowned Canadian artist Robert Bateman and is entitled “Bright Day – Atlantic Puffins.” He’s one of the country’s finest artists and is known for his commitment to ecology and conservation.
Atlantic Puffins spend much of their time at sea, swimming and diving for small fish, their favourite food. They are much better at swimming than flying. You’ll notice frequent Puffin crash landings if you see them in their natural habitat. They are best known for their vibrant appearance during mating season. Their bills become vivid orange, blue and yellow in colour. When breeding season ends, they shed these colourful bill plates.
The “Atlantic Puffin” Limited Edition Creamy Eye Treatment with Avocado is available at Kiehl’s counters in Canada now and at thebay.com.
I gave away a pair of these products to one lucky winner who commented on the blog post. Congrats to Daniel M.
291 Comments
Ashleyisamakeupholic
April 19, 2015 at 5:31 pmI adore Khiel’s and penguins, what’s not to love?
Catherine Pierce
April 19, 2015 at 5:27 pmI would love to win this eye cream. Kiehls is a name you can trust and I really need to combat my puffiness and I know this New eye cream would do the job!
cari tomei
April 19, 2015 at 5:22 pmGreat cause id love to try it
cari tomei
April 19, 2015 at 5:23 pm@sparklyone32
Myriam Forstel
April 19, 2015 at 5:19 pmThe packaging looks great and I would like to try it!
Yasmine choudhry
April 19, 2015 at 5:28 pmA great cause and how cute is the packaging. This has been mentioned in so many articles but i have just not got around to trying it.
Suzanne
April 19, 2015 at 5:17 pmI <3 puffins! @zumba4sarah
Myriam Forstel
April 19, 2015 at 5:17 pmSounds and looks great and I’d love to try it!
mick elemans
April 19, 2015 at 5:14 pmLike to try even if i am a boy i would give it to a girl that would like it
ΧΡΥΣΑ ΔΙΠΛΑ
April 19, 2015 at 5:13 pmI’d love to try it !!! @XDipla
Emily C
April 19, 2015 at 5:04 pmWhat a great collaboration!
Pattie Cowan
April 19, 2015 at 5:02 pmAny way we can find to help animals is a good thing! Taking it a step beyond not testing on animals! Go, Kiehl’s!
marg beredjiklian
April 19, 2015 at 5:00 pm“two-part structure for dual hydration” love that technology . thanks for the chance to win Dave
Beccy
April 19, 2015 at 4:57 pmI’ve been wanting to try this for ages! Puffins are so ridiculously cute as well. I like the midnight recovery oil but I’ve been scared to splurge on anything else
CLC
April 19, 2015 at 4:57 pmHelps my eyes to see the puffins better!!
Linda Bragg
April 19, 2015 at 4:56 pmoops forgot my twitter : @ldystetson101
Linda Bragg
April 19, 2015 at 4:55 pmWhat an awesome giveaway and this is such a great product. Luv the little Puffins!! This product sounds great and I certainly need help in the under eye area!! Have never use Kiehl’s so this would be a good start!
Anastasia K.
April 19, 2015 at 4:54 pmlove this design!
Lisa Albaladejo
April 19, 2015 at 4:51 pmLove those Puffins! The eye cream sounds fabulous and I love that they are raising awareness of these awesome creatures.
Cecily
April 19, 2015 at 4:50 pmI love how Kiehls creates different packagings and limited editions … Never boring !
Eleni F
April 19, 2015 at 4:50 pmI’d love to try it..
Laura Nye
April 19, 2015 at 4:49 pmThis is why I love about @davelackie and @Cityline – I find out about wonderful products that, perhaps, I wasn’t familiar with before. The contests are fun for everyone, but the information & intro to beautiful products are the best! He gets to the heart of what we ate looking for.
@lauranye570
elena sarris
April 19, 2015 at 4:48 pmI love Puffins except when it’s my eyes…joke of the day at no expense of a beautiful creature
Cristie Semeniuk
April 19, 2015 at 4:48 pmWould love to try
Gizem A
April 19, 2015 at 4:48 pmNice job you’ve done there, Kiehl’s! Loving this cream! <3
Rhonda
April 19, 2015 at 4:47 pmFantastic idea
Kimberly
April 19, 2015 at 4:47 pmI hve been using khiels products for years!! I haven’t had the pleasure of trying this eye cream but would love to, I’m looking for that eye cream that wrks and khiels had been around for a long time for a reason! #kimbyluvspups
Or #KimberlyAndersonCarrera