New York-based apothecary brand Kiehl’s is donating 100% of net proceeds of a Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation to protect the fragile Atlantic Puffin population along the East Coast. Sales from this cult product will be used by Kiehl’s to symbolically adopt 300 puffins as part of the CWF Adopt a Species program. The funds will be used to support research to better understand the threats facing Canada’s at-risk seabirds and ensure their habitat is conserved.
Launched in 2009, the Creamy Eye Treatment with Avocado quickly became a customer favourite. The thick, creamy preparation helps keep the delicate skin around the eye area well hydrated. Fatty acids naturally found in Avocado oil are superbly rich and act as effective moisturizers. Additionally, they provide a natural and gentle source of Vitamin A. Shea butter in the formula works as a conditioning agent and provides further moisturization.
What’s unique about this product is that is has a two-part structure for dual hydration. Upon application, the cream feels buttery on skin. Gently blending the formula with the tip of your finger bursts a barrier so that water is released into the skin. You’ll feel a refreshing sensation when this happens. The texture also allows the cream to hold its place in the delicate under-eye area so it absorbs and doesn’t migrate into the eyes. It’s colourant and fragrance-free so it won’t irritate eyes. It can be used day or night.
The limited edition product boasts a unique label of puffins perched on a seaside cliff. It’s the work of renowned Canadian artist Robert Bateman and is entitled “Bright Day – Atlantic Puffins.” He’s one of the country’s finest artists and is known for his commitment to ecology and conservation.
Atlantic Puffins spend much of their time at sea, swimming and diving for small fish, their favourite food. They are much better at swimming than flying. You’ll notice frequent Puffin crash landings if you see them in their natural habitat. They are best known for their vibrant appearance during mating season. Their bills become vivid orange, blue and yellow in colour. When breeding season ends, they shed these colourful bill plates.
The “Atlantic Puffin” Limited Edition Creamy Eye Treatment with Avocado is available at Kiehl’s counters in Canada now and at thebay.com.
I gave away a pair of these products to one lucky winner who commented on the blog post. Congrats to Daniel M.
291 Comments
Angelica G
April 19, 2015 at 4:46 pmKudos to Kiehl’s on this collaboration!
Nadia Stanbridge
April 19, 2015 at 4:46 pmWhat a wonderful idea. Well done to all involved! @Godmancunian
angie
April 19, 2015 at 4:44 pmThis is amazing, they are such beautiful creatures!
Susan T
April 19, 2015 at 4:43 pmwould love to try. Thanks for the chance.
Shannon Caswell
April 19, 2015 at 4:43 pmI want a puffin!
Lynn M.
April 19, 2015 at 10:29 amI love Puffins and I love Kiehls. @lcmoyses
mariamarvel
April 19, 2015 at 7:52 amThis is an incredibly nice collaboration! Nice job, Kiehls!
Couturegalchic
April 18, 2015 at 5:49 pmLove the Eco aspect of this collab
BC Deeks
April 17, 2015 at 8:25 pmThanks to Kiehl’s and Dave for supporting this wonderful cause. The Atlantic Puffin is the provincial bird of my home province of Newfoundland & Labrador [Canada] where about 95% of all North America’s puffins breed.
Jessica Edmunds
April 17, 2015 at 8:23 pmI love an ecological or environmental approach so think this is lovely and makes the packaging extra gorgeous! I haven’t actually tried Kiehls before xx
Leslie Montoya
April 17, 2015 at 12:59 pmI will always support a brand that supports a cause! I already like several Kiehl’s products that I have used in the past, so the name already impresses me. Im glad to see them taking such a noble action, sometimes is not always about making money!!!
—— @_MrsMontoya_
Emily
April 17, 2015 at 12:18 pmPuffins are amazing creatures and I think Kiehl’s is doing a wonderful thing to help protect them. (Also, the product sounds great!)
Meg
April 17, 2015 at 5:24 amLove Kiehls and their animal conscious products. We need more companies like this. Would love to try an a avocado eye crm!
Jennifer Braswell
April 16, 2015 at 9:36 pmI’m super stoked about this! Kiehls gets serious kudos for using their products to help the puffins…plus it makes sense. Puffy eyes..puffins…get it? Lol jk. Great product! @jenoah8211
Jennifer Stimpson
April 16, 2015 at 6:12 pmYou get you give, that’s great
Suzanne
April 16, 2015 at 4:29 pmGood for them. Wish more companies would take initiatives like this. @zumba4sarah
Laura Ranieri
April 16, 2015 at 8:57 amI love the fact that Kiehls is creating this product to help puffins and the ocean. I love the fact that it is environmentally conscious of what it products and what effects it could have on the environment. I love brands that think in this way to make the planet a better place!
Mira R
April 16, 2015 at 8:22 amIt’s nice that Kiehl’s has geared a charity edition towards a Canadian wildlife cause. The avocado eye cream has been a favourite of mine for years!
Lisa Marie*
April 15, 2015 at 8:19 pmWow such an amazingly puffin Bird ,That God created. I love these little puffins . Canada is great for protecting these little Bird’s. Its Crazy their bills change during breeding season to Orange,Blue and yellow and when season ends they shed their beautiful colors. 🙂 Awesome of Kiehl’s to donate 100% to the puffins Canadian Wildlife Federation. I’m gonna check out the bay.com site;) Thank you Dave Lackie *
Michelle Jen C
April 15, 2015 at 8:50 am100% is very generous of the company. I hope this spurs other companies to step up their game.
Kerri Stewart
April 15, 2015 at 1:54 amThis is an awesome idea! More companies should help save the wildlife! They are such cute little birds! 🙂
Kerri Stewart
April 15, 2015 at 1:55 amOops! I forgot! I’m @ Naya2000
Kimbre Music
April 14, 2015 at 8:59 pmI’ve heard the properties and omegas in avocados are very beneficial to the skin. I’d love to win this. I also think it’s fantastic that you are doing this to help save the puffin. My husband grew up in Alaska and got to see them growing up. He said they’re pretty amazing and beautiful creatures. So …thank you for that:)
Wendy Spielman
April 14, 2015 at 7:21 pmHave used avacodo for years for my face. would like to try this out!
Faye
April 14, 2015 at 6:24 pmKiehls does great things. Their products are great and they’re a company that supports the planet!
Jennifer Lo
April 14, 2015 at 4:37 pmexcellent collaboration! @jenniflo02