New York-based apothecary brand Kiehl’s is donating 100% of net proceeds of a Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation to protect the fragile Atlantic Puffin population along the East Coast. Sales from this cult product will be used by Kiehl’s to symbolically adopt 300 puffins as part of the CWF Adopt a Species program. The funds will be used to support research to better understand the threats facing Canada’s at-risk seabirds and ensure their habitat is conserved.
Launched in 2009, the Creamy Eye Treatment with Avocado quickly became a customer favourite. The thick, creamy preparation helps keep the delicate skin around the eye area well hydrated. Fatty acids naturally found in Avocado oil are superbly rich and act as effective moisturizers. Additionally, they provide a natural and gentle source of Vitamin A. Shea butter in the formula works as a conditioning agent and provides further moisturization.
What’s unique about this product is that is has a two-part structure for dual hydration. Upon application, the cream feels buttery on skin. Gently blending the formula with the tip of your finger bursts a barrier so that water is released into the skin. You’ll feel a refreshing sensation when this happens. The texture also allows the cream to hold its place in the delicate under-eye area so it absorbs and doesn’t migrate into the eyes. It’s colourant and fragrance-free so it won’t irritate eyes. It can be used day or night.
The limited edition product boasts a unique label of puffins perched on a seaside cliff. It’s the work of renowned Canadian artist Robert Bateman and is entitled “Bright Day – Atlantic Puffins.” He’s one of the country’s finest artists and is known for his commitment to ecology and conservation.
Atlantic Puffins spend much of their time at sea, swimming and diving for small fish, their favourite food. They are much better at swimming than flying. You’ll notice frequent Puffin crash landings if you see them in their natural habitat. They are best known for their vibrant appearance during mating season. Their bills become vivid orange, blue and yellow in colour. When breeding season ends, they shed these colourful bill plates.
The “Atlantic Puffin” Limited Edition Creamy Eye Treatment with Avocado is available at Kiehl’s counters in Canada now and at thebay.com.
I gave away a pair of these products to one lucky winner who commented on the blog post. Congrats to Daniel M.
291 Comments
DEBRA RUSSELL
April 20, 2015 at 8:55 ammy sister swears by this, she says it works perfect for her natural glow 🙂
Gemma Weeks
April 20, 2015 at 8:44 amKiehls is such a fab brand. I have the face cream as I fly alot and my skin has been transformed! Fab giveaway 🙂
Muriel Michael
April 20, 2015 at 8:35 amGreat product to have”. Some one will be happy
Anastasia
April 20, 2015 at 7:54 amI love Kiehl’s products!
Christina Leek
April 20, 2015 at 7:52 amI think it’s great!
Shannon
April 20, 2015 at 7:41 amKiehl’s is awesome
Tanusta Jainarain
April 20, 2015 at 7:29 amI love how Kiehls cares for not only our skin but our ecology @TanustaJ
roula
April 20, 2015 at 7:10 amI think it is wonderfull
Alison
April 20, 2015 at 5:51 amGreat cause and a lovely product
Julie Cook
April 20, 2015 at 5:28 amI think its wonderful, wish more brands would give a little back to nature!! @msedollyp x
liana andreopoulou
April 20, 2015 at 4:48 amI love kiehls .fingers crossed
jan
April 20, 2015 at 3:48 amLove this ! So need this product and its cute too !
Rreema Bhatia
April 20, 2015 at 3:17 amI need a eye cream badly 🙂
Anita
April 20, 2015 at 2:41 amA good cause and product
M Thompson
April 20, 2015 at 2:37 amI think this is a very innovative idea and a great way to help an endangered species.
Danielle Gosha
April 20, 2015 at 2:33 amI think what I like the most is that it wouldn’t spread and get into my eyes
Heidi
April 20, 2015 at 1:48 amWhat a great collaboration!
@bibliosmartgirl
Sandra
April 20, 2015 at 1:12 amI think this is a great collaboration between the CWF and Kiehls; a great cause. Those Atlantic puffins need our help; lets save them! And in the process, protect our eyes with a super eye cream..
@sandrablue925
NIKOLETTA
April 20, 2015 at 12:09 amI think it is wonderful. I want it. @NikolettaMp
Jennifer H
April 20, 2015 at 12:09 amAn interesting and fun way to a great cause. My eyes could definitely use some help!
@Labtech67
Melanie
April 19, 2015 at 11:24 pmI think it’s a great initiative and hopefully it will help the puffins!
pardeep
April 19, 2015 at 11:14 pmin need of an eye cream! @pb_0224
Pau Jose
April 19, 2015 at 10:42 pmSuper cute!! Loveit! @Pepirios
@PrairiePearl
April 19, 2015 at 9:50 pmGreat collaboration.
Brisa Salazar
April 19, 2015 at 9:16 pmWow, great idea, would love to try this eye cream treatment. Thanks for the oportunity.