Kiehl’s supports Atlantic Puffins!

New York-based apothecary brand Kiehl’s is donating 100% of net proceeds of a Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation to protect the fragile Atlantic Puffin population along the East Coast. Sales from this cult product will be used by Kiehl’s to symbolically adopt 300 puffins as part of the CWF Adopt a Species program. The funds will be used to support research to better understand the threats facing Canada’s at-risk seabirds and ensure their habitat is conserved.


Launched in 2009, the Creamy Eye Treatment with Avocado quickly became a customer favourite. The thick, creamy preparation helps keep the delicate skin around the eye area well hydrated. Fatty acids naturally found in Avocado oil are superbly rich and act as effective moisturizers. Additionally, they provide a natural and gentle source of Vitamin A. Shea butter in the formula works as a conditioning agent and provides further moisturization.

kiehl's creamy eye treatment atlantic puffin

What’s unique about this product is that is has a two-part structure for dual hydration. Upon application, the cream feels buttery on skin. Gently blending the formula with the tip of your finger bursts a barrier so that water is released into the skin. You’ll feel a refreshing sensation when this happens. The texture also allows the cream to hold its place in the delicate under-eye area so it absorbs and doesn’t migrate into the eyes. It’s colourant and fragrance-free so it won’t irritate eyes. It can be used day or night.


The limited edition product boasts a unique label of puffins perched on a seaside cliff. It’s the work of renowned Canadian artist Robert Bateman and is entitled “Bright Day – Atlantic Puffins.” He’s one of the country’s finest artists and is known for his commitment to ecology and conservation.


atlantic puffinAtlantic Puffins spend much of their time at sea, swimming and diving for small fish, their favourite food. They are much better at swimming than flying. You’ll notice frequent Puffin crash landings if you see them in their natural habitat. They are best known for their vibrant appearance during mating season. Their bills become vivid orange, blue and yellow in colour. When breeding season ends, they shed these colourful bill plates.

kiehl's creamy eye treatment atlantic puffin edition

The “Atlantic Puffin” Limited Edition Creamy Eye Treatment with Avocado is available at Kiehl’s counters in Canada now and at


I gave away a pair of these products to one lucky winner who commented on the blog post. Congrats to Daniel M. 

kiehl's creamy eye treatment atlantic puffin


  • Reply
    Carla W.
    April 19, 2015 at 9:15 pm

    I love it! I bet it would feel amazing on the eyes!

  • Reply
    April 19, 2015 at 9:05 pm

    I love it. Super cute! @spazss

  • Reply
    Sandy Trojansek
    April 19, 2015 at 8:52 pm

    I love this, and need a good eye cream!!

  • Reply
    Linda F
    April 19, 2015 at 8:46 pm

    Bravo! It’s a wonderful collaboration.

  • Reply
    Linda W
    April 19, 2015 at 7:49 pm

    Great idea using puffins! @adnil_mtl

  • Reply
    Kathy Marcella
    April 19, 2015 at 7:46 pm

    What a wonderful “eye-dea” to donate sales to the puffin. My eyes could Definately use hydration after this winder. @toothgal555

  • Reply
    April 19, 2015 at 7:29 pm

    What a great idea!

  • Reply
    Sharon Sweeney
    April 19, 2015 at 7:13 pm

    My twitter handle is @ sharonksweeney and I would be excited to try this product.

  • Reply
    April 19, 2015 at 7:12 pm

    Would love to try this. @kittybravofan

  • Reply
    Gilly Nash
    April 19, 2015 at 7:08 pm

    What an amazing thing to do Kheils! I love it! Stunning picture on the lid too x Gilly_Nash is my twitter handle x

  • Reply
    Emily Willson
    April 19, 2015 at 6:53 pm

    I’m all for beauty company’s doing good for the world, whether it through a charity initiative or protecting the environment. It shows they do care about more than their own company profits!

  • Reply
    April 19, 2015 at 6:44 pm

    Generous as always!Kisses from sunny Greece!Hope be lucky this time!

  • Reply
    April 19, 2015 at 6:44 pm

    It is great when a company gives some of their proceeds to causes like this. Kiehl’s giving 100% of the net proceeds is incredible.

  • Reply
    stella rapti
    April 19, 2015 at 6:32 pm


    Hope to win it.
    Seems awesome

  • Reply
    September Dee
    April 19, 2015 at 6:31 pm

    I love it when a company gives back. As a consumer I already like the product. The fact that proceeds go toward the puffin adoption makes it all the more enticing to buy and support the cause. Congratulations to Kiel’s for getting involved.

  • Reply
    Randi C.
    April 19, 2015 at 6:21 pm

    I like the idea of merging a beauty product that offers protection against the elements with protecting an animal that is endangered.

  • Reply
    Jackie B
    April 19, 2015 at 5:58 pm

    I’m obsessed with eye creams and would love to try this one! I use one with spf during the day bc it’s always sunny here. Like to use a heavy duty overnight cream as well.

  • Reply
    April 19, 2015 at 5:57 pm

    This is fantastic. I hope all other brands would have the same adopt a species program so that more endangered species around the world would have the much needed financial support for their conservation. 🙂

  • Reply
    April 19, 2015 at 5:52 pm

    I love Kiehl’s and I’ve heard their avocado eye treatment is fabulous. Winning this contest would make my Monday a lot brighter!

  • Reply
    Nica Patricio
    April 19, 2015 at 5:42 pm

    I would love to try tbia product out! Im still on the hunt for the best eye cream.

  • Reply
    Dominique Britton
    April 19, 2015 at 5:41 pm

    I really would love to win this,I need something for my eyes.

  • Reply
    gloria patterson
    April 19, 2015 at 5:40 pm

    love how this is packaged………. would love to try this my eyes look so bad. Big dark circles and dark puff…………….

  • Reply
    Crystal K
    April 19, 2015 at 5:37 pm

    I love the packaging!Look at the puffins,lol!I really,really want to try this cream-Ive heard great things about Kiehls,but haven’t ever tried any of their products…I’d love to,though!
    Thanks Dave,another great giveaway!xx

  • Reply
    Serena A
    April 19, 2015 at 5:37 pm

    A great collaboration. The packaging looks great. Its amazing how the big brands helps the world.

  • Reply
    Serena A
    April 19, 2015 at 5:35 pm

    A great collaboration. The packaging looks great and I would like to try it!

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