New York-based apothecary brand Kiehl’s is donating 100% of net proceeds of a Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation to protect the fragile Atlantic Puffin population along the East Coast. Sales from this cult product will be used by Kiehl’s to symbolically adopt 300 puffins as part of the CWF Adopt a Species program. The funds will be used to support research to better understand the threats facing Canada’s at-risk seabirds and ensure their habitat is conserved.
Launched in 2009, the Creamy Eye Treatment with Avocado quickly became a customer favourite. The thick, creamy preparation helps keep the delicate skin around the eye area well hydrated. Fatty acids naturally found in Avocado oil are superbly rich and act as effective moisturizers. Additionally, they provide a natural and gentle source of Vitamin A. Shea butter in the formula works as a conditioning agent and provides further moisturization.
What’s unique about this product is that is has a two-part structure for dual hydration. Upon application, the cream feels buttery on skin. Gently blending the formula with the tip of your finger bursts a barrier so that water is released into the skin. You’ll feel a refreshing sensation when this happens. The texture also allows the cream to hold its place in the delicate under-eye area so it absorbs and doesn’t migrate into the eyes. It’s colourant and fragrance-free so it won’t irritate eyes. It can be used day or night.
The limited edition product boasts a unique label of puffins perched on a seaside cliff. It’s the work of renowned Canadian artist Robert Bateman and is entitled “Bright Day – Atlantic Puffins.” He’s one of the country’s finest artists and is known for his commitment to ecology and conservation.
Atlantic Puffins spend much of their time at sea, swimming and diving for small fish, their favourite food. They are much better at swimming than flying. You’ll notice frequent Puffin crash landings if you see them in their natural habitat. They are best known for their vibrant appearance during mating season. Their bills become vivid orange, blue and yellow in colour. When breeding season ends, they shed these colourful bill plates.
The “Atlantic Puffin” Limited Edition Creamy Eye Treatment with Avocado is available at Kiehl’s counters in Canada now and at thebay.com.
I gave away a pair of these products to one lucky winner who commented on the blog post. Congrats to Daniel M.
291 Comments
Julie
April 14, 2015 at 3:40 pmKiehls is a wonderful company with products that really work. I love that they are always giving back to the community and our planet in so many ways. This project is just another example of how great they are in spreading their help and care around.
Diane J
April 14, 2015 at 3:27 pmIt is a great product and I love that they are raising money for conservation
c a herzberg
April 14, 2015 at 2:57 pmI’ve always wanted to try this brand. It’s nice that a corporation is donating money to a good cause.
Rita Christian
April 14, 2015 at 2:45 pmLove your products!
crystal allen
April 14, 2015 at 12:37 pmI love the idea that Kiehl’s is supporting wildlife!
pamela dickinson
April 14, 2015 at 9:49 amKiehls is a great company, hopefully more cosmetic/skincare companys will follow suit and help the world! @tearfulkis
hallaB
April 14, 2015 at 7:15 amAbsolutely wonderful collaboration. Khiel’s is well-known for his concern for the environment @halla_bu
Joanne Hopton
April 14, 2015 at 3:12 amGo Kiehls! What an excellent endorsement for a truly worthwhile cause, well done Kiehls. An excellent example to manufacturers around the world, hope a few more take their lead and support other causes rather than just pocket their profits. Will certainly be looking at buying this in support of their supreme efforts.
carey
April 14, 2015 at 1:55 amFantastic collaboration! I love it when a high-profile company uses their influence to offer help where it’s needed. Now I love Kiehl’s even more than before! Team Puffin all the way!!! 😀
Sue Harrison
April 13, 2015 at 10:42 pmGreat to think that using a product that is good for your skin is also a positive for good in the animal world.Puffins are such an iconic bird it would be a very sad state of affairs if they as a species were to be lost
Roberta
April 13, 2015 at 10:32 pmTerrific article and love that Kiels’s is willing to donate all of the proceeds of the sale of this product. Outstanding!
Samantha
April 13, 2015 at 10:22 pmAny collaboration that benefits the Canadian wildlife is good news to me 🙂
lulu starr
April 13, 2015 at 9:54 pmyou had me at, ” is donating 100% of net proceeds of a Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation to protect the fragile Atlantic Puffin” ~ really don’t mind if i “win” or not~it’s heart warming & inspiring that such a large company cares enough about God’s creatures. BLESS. YOU!
Dana Nelson
April 13, 2015 at 9:46 pmThank you Kiehls for adopting 300 Puffins through the CWF! Great work and a great product! I would love to try it! Thank you Dave for the giveaway!
Katie
April 13, 2015 at 9:19 pmLove the sound of the formula and with the dual hydration and. I think it’s amazing that kielhs is giving 100% to the cause. That’s rare! @bmfb636
Geneva
April 13, 2015 at 9:16 pmThis is fantastic! Kudos to Kiehl’s!!
Cheryl
April 13, 2015 at 9:09 pmInteresting collaboration!
Juanita Borland
April 13, 2015 at 9:14 pmI love the idea of dual hydration for my dry skin:)
Megan Ruskey
April 13, 2015 at 9:09 pmLOVE that even the artwork is eco friendly @megan315
Tonia Murphy
April 13, 2015 at 7:00 pmPoppers penguins was my son’s favorite book and to give all proceeds to help wildlife is fantastic
Angelica
April 13, 2015 at 6:54 pmLooks like just what I need! I think what you’re doing is great
Anna M
April 13, 2015 at 6:36 pmVery impressed with Kiehl’s, especially with the 100% donation of profits from the sales of this item. Will go out and buy this even if I don’t end up winning it just to support the cause.
Jen L
April 13, 2015 at 6:31 pmI think it is wonderful anytime a manufacturer spends some cash on animals. Charities have to fight amongst themselves for crumbs and the poor animals and enivro causes are often at the bottom. I think this is a great fit.
michelle in belfast
April 13, 2015 at 5:34 pmFor Kiehl’s to donate even a portion of the net proceeds from the sale of this product is laudable, but 100% is out-frickin-standing, and kudos to Robert Bateman for being a part of this project (and his other conservation efforts as well!). Really well done all around. @sweetghoti
bibibo
April 13, 2015 at 5:28 pmReally nice packaging!! We’ll done!!
Rainn Kenyon
April 13, 2015 at 4:45 pmI think it’s wonderful that Kiehl’s is supporting wildlife, and the puffin is just too cute, but I try not to be speciest.