5 Burberry Beauty Innovations for fall (& luxe giveaway)! The world of prestige beauty is ultra-competitive. Not only do you have the established brands such as Chanel, Dior, YSL and Giorgio Armani, but you have newcomers Gucci, Charlotte Tilbury and Dolce and Gabbana actively building their beauty businesses. One fashion house determined to become a global powerhouse in beauty is Burberry, the iconic British label riding a wave of popularity thanks to the direction of Christopher Bailey. He recently brought the beauty license in-house and is quickly ramping up innovation while linking beauty to fashion in a very direct way. He’s tapped UK celebrity makeup artist Wendy Rowe to execute his vision of “effortless beauty”. He believes that beauty should be quick and easy. Call it “disheveled elegance’.
Burberry Prorsum Fall 2015
With this in mind, Bailey unveiled a number of really interesting beauty products this fall that are worth a closer look. Here are five Burberry Beauty innovations.
Cashmere Concealer
First up is a fool-proof concealer that instantly erases dark circles, fine lines and awakens eyes. Thanks to light-refractive technology, fine lines and dark circles are visibly diminished. Anti-aging ceramides work to strengthen delicate skin and the texture feels like second-skin cashmere. What is unique is the sponge applicator that allows you to dab on just the right amount and blend instantly. It’s available in six shades from ivory to chestnut (which is very dark).
Fresh Glow Highlighting Luminous Pen
Call it “Glow to go”. This pen delivers a perfect dewy glow in seconds. It instantly highlights the top of the lip, cheeks and forehead. Apply it where the sun naturally falls on your face for a brightening effect. This is particularly good if you’ve had a sleepless night. You’ll look fresher and more rested.
Face Contour Effortless Contouring Pen for Face and Eyes
Master the sculpting trend with this easy-to-use pen. It allows you to create the illusion of a slimmer face, lifted cheekbones and enhanced eyes. The ultra-glide formula is easy to blend and available in medium and dark shades.
Effortless Blendable Kohl Multi-Use Crayon
The Bollywood Kohl beauty trend was apparent at New York, Paris, London and Milan Fashion Weeks. From a thin line to a bold smudged look, kohl was used in dozens of shows. This highly pigmented kohl crayon blends smoothly onto the skin to create the perfect smoky eye. You’ll notice the texture is creamy with long-lasting pigment. Skip the jet black and try chestnut brown, golden brown, pearl grey or even elderberry. You can even use it as a liner along the lower lash line.
Effortless Kohl Eyeliner
This highly pigmented liner has been so popular, Bailey is adding four new shades for fall bringing the range to eight in total. Antique Gold is a standout and will instantly update your look for an evening party. Storm green will add a hint of colour. While blue carbon is a fresh alternative to black for evening. There is even stone which is a nice accent shade.
Burberry Prorsum Fall 2015
The giveaway: I gave away a selection of these five Burberry innovations to one lucky reader. I asked readers to tell me in a blog post comment what their favourite new Burberry Beauty product is. I drew the name Shannon in BC from all those who entered. Congrats Shannon!
Burberry Beauty is available in Canada at thebay.com and at select Hudson’s Bay stores including Queen Street in Toronto.
1,091 Comments
Heather Sibley
October 30, 2015 at 5:14 pmEffortless Kohl Eyeliner in Antique Gold @sibley_h
Kate Rampersad
October 30, 2015 at 5:13 pmI love the luminous pen. Would be great to win and try it. @katekat_raz
roula fassa
October 30, 2015 at 5:10 pmI love the effortless eyeliner!!!
Solange
October 30, 2015 at 4:56 pmI love the Fresh Glow Highlighting Luminous Pen.
M Thompson
October 30, 2015 at 4:55 pmCashmere Concealer is my favourite. It sounds like a wonderful new product.
Illy Junus
October 30, 2015 at 4:51 pmI love the Fresh Glow Highlighting Luminous Pen, thank you for the chance @i_jns
Jessica Colombo
October 30, 2015 at 4:45 pmI have to say that my favorite is the highlighting luminous pen!
@meowimjessica
katerina gian.
October 30, 2015 at 4:43 pmThanks one more time Dave for being so generous to us!!!I would definitely use the Fresh Glow highlighting Luminous Pen by Burberry in order to succeed ‘effortless beauty’ not only by highlighting my face but also concealing a bit under my super-tired eyes!why not??disheveled elegance is unpretentious and cozy..@katestratos.?
Kendall Robbins
October 30, 2015 at 4:41 pmThe Effortless Kohl Eyeliner!
Pau Jose
October 30, 2015 at 4:35 pmThe Cashmere Concealer!
My Twitter:@Pepirios
Lulu
October 30, 2015 at 4:30 pmFace Contour Effortless Contouring Pen for Face and Eyes sounds fantastic!
JC Rosen
October 30, 2015 at 4:28 pmThat concealer sounds perfect! I’d love to give that a whirl.
@JCRosen
Liz G
October 30, 2015 at 4:26 pmGreat staples! I’m thinking the cashmere concealer and the highlighting luminous pen are pretty awesome. If the contour pen is light and not orange, that would be another winner! @goldmeteor
Melinda
October 30, 2015 at 4:26 pmCashmere Concealer is innovative and wonderful!
@jolenegirl111
Tamra Batt
October 30, 2015 at 4:25 pmCashmere Concealer!
@battgirlkc
Stephanie Upton
October 30, 2015 at 4:25 pmOnce again, you show us only amazing products..Lol..it’s hard to choose!!?? My favorite is the Cashmere Concealer, that’s the one I’d most like to try!!?? Thanks Dave!! @lyssarose210
Joanna
October 30, 2015 at 4:17 pmCashmere Concealer sounds amazing
grammatiki
October 30, 2015 at 4:15 pmI think that Cashmere Concealer is my favorite! @grammatiki89
Katarina Gratton
October 30, 2015 at 4:12 pmEffortless Kohl Eyeliner @katgratton
Anastasia K.
October 30, 2015 at 4:09 pmthe cashmere concealer
Dawn
October 30, 2015 at 4:08 pmThank you!
Heather Swanson
October 30, 2015 at 4:08 pmcashmere concealer
Kim
October 30, 2015 at 4:01 pmNice, I like the Fresh Glow Highlighting Luminous Pen and cashmere concealer thanks for the chance
Annette
October 30, 2015 at 3:59 pmI was born with dark circles under my eyes, so I am always searching for the Holy Grail of concealers. The Cashmere Concealer may be it! @anoushka535
Maria
October 30, 2015 at 3:57 pmThe cashmere concealer is the one I’d love to try first! Sounds amazing
@sherree75