5 Burberry Beauty Innovations for fall (& luxe giveaway)! The world of prestige beauty is ultra-competitive. Not only do you have the established brands such as Chanel, Dior, YSL and Giorgio Armani, but you have newcomers Gucci, Charlotte Tilbury and Dolce and Gabbana actively building their beauty businesses. One fashion house determined to become a global powerhouse in beauty is Burberry, the iconic British label riding a wave of popularity thanks to the direction of Christopher Bailey. He recently brought the beauty license in-house and is quickly ramping up innovation while linking beauty to fashion in a very direct way. He’s tapped UK celebrity makeup artist Wendy Rowe to execute his vision of “effortless beauty”. He believes that beauty should be quick and easy. Call it “disheveled elegance’.
Burberry Prorsum Fall 2015
With this in mind, Bailey unveiled a number of really interesting beauty products this fall that are worth a closer look. Here are five Burberry Beauty innovations.
Cashmere Concealer
First up is a fool-proof concealer that instantly erases dark circles, fine lines and awakens eyes. Thanks to light-refractive technology, fine lines and dark circles are visibly diminished. Anti-aging ceramides work to strengthen delicate skin and the texture feels like second-skin cashmere. What is unique is the sponge applicator that allows you to dab on just the right amount and blend instantly. It’s available in six shades from ivory to chestnut (which is very dark).
Fresh Glow Highlighting Luminous Pen
Call it “Glow to go”. This pen delivers a perfect dewy glow in seconds. It instantly highlights the top of the lip, cheeks and forehead. Apply it where the sun naturally falls on your face for a brightening effect. This is particularly good if you’ve had a sleepless night. You’ll look fresher and more rested.
Face Contour Effortless Contouring Pen for Face and Eyes
Master the sculpting trend with this easy-to-use pen. It allows you to create the illusion of a slimmer face, lifted cheekbones and enhanced eyes. The ultra-glide formula is easy to blend and available in medium and dark shades.
Effortless Blendable Kohl Multi-Use Crayon
The Bollywood Kohl beauty trend was apparent at New York, Paris, London and Milan Fashion Weeks. From a thin line to a bold smudged look, kohl was used in dozens of shows. This highly pigmented kohl crayon blends smoothly onto the skin to create the perfect smoky eye. You’ll notice the texture is creamy with long-lasting pigment. Skip the jet black and try chestnut brown, golden brown, pearl grey or even elderberry. You can even use it as a liner along the lower lash line.
Effortless Kohl Eyeliner
This highly pigmented liner has been so popular, Bailey is adding four new shades for fall bringing the range to eight in total. Antique Gold is a standout and will instantly update your look for an evening party. Storm green will add a hint of colour. While blue carbon is a fresh alternative to black for evening. There is even stone which is a nice accent shade.
Burberry Prorsum Fall 2015
The giveaway: I gave away a selection of these five Burberry innovations to one lucky reader. I asked readers to tell me in a blog post comment what their favourite new Burberry Beauty product is. I drew the name Shannon in BC from all those who entered. Congrats Shannon!
Burberry Beauty is available in Canada at thebay.com and at select Hudson’s Bay stores including Queen Street in Toronto.
1,091 Comments
Amanda P
October 30, 2015 at 8:56 pmI am really interested in the cashmere concealer and the contour pen!
MarciaF
October 30, 2015 at 8:40 pmCashmere Concealer @MarciaEF
Boe
October 30, 2015 at 8:39 pmCashmere Concealer and Effortless Kohl Eyeliner would help me immensely
Irene B.
October 30, 2015 at 8:38 pmMy favorite is the Cashmere Concealer. @ibrink8
Radha
October 30, 2015 at 8:36 pmWow it would be hard to pick just one product but if I had to it would be the cashmere concealer … I like that it comes in 6 shades!
@radhaladha
Colleen Boudreau
October 30, 2015 at 8:31 pmI love the Fresh Glow Highlighting Luminous Pen!
@collifornia
Linda Bragg
October 30, 2015 at 8:26 pmMy favorite would have to be the Cashmere Concealer. Secondly would be the Effortless Kohl Eyeliner @ldystetson101
Caroline Kelly
October 30, 2015 at 8:25 pmI cannot go past, “Face Contour Effortless Contouring Pen for Face and Eyes,” which will help me overcome the look of a sleep-deprived person.
@Cool4Caroline
IrinaK
October 30, 2015 at 8:20 pmMy favorite is Fresh Glow Highlighting Luminous Pen @dannysamie
Maggie C
October 30, 2015 at 8:16 pmMy favourite of them would be the “Effortless Blendable Kohl Multi-Use Crayon”. I love the darker eyes for fall/winter time. @magscheung
Gail
October 30, 2015 at 8:14 pmThe concealer sounds absolutely amazing.
🙂
@Vlahopg2
Jen L
October 30, 2015 at 8:10 pmMy fave of the new Burberry products is the concealer! @loudlippy
Shannon Weel
October 30, 2015 at 8:04 pmAll the products look fabulous, but I’m most excited about the Fresh Glow Highlighting Luminous Pen! I would love to try this. @shannonweel
richelle s
October 30, 2015 at 7:26 pmI’ve never tried Burberry cosmetics but I sure would love to try the concealer stick. @pfloyd67
Angelehm
October 30, 2015 at 7:23 pmCashmere Concealer <3 I have a lot to conceal these days not having much skin product on hand,long hours and it shows. BOO! I also sucked at seek ..but was the devil at hide!
anastasia moisaki
October 30, 2015 at 7:22 pmCashmere concealer ❤ @amoisaki
lynn lewer
October 30, 2015 at 7:20 pmcashmere concealer looks great
Sally L.
October 30, 2015 at 7:20 pmThey all look great to me! I will say I would love to try the concealer. WOW, I want this set!!! LOL (who don’t want it) @tickingsal
Kirsten
October 30, 2015 at 7:16 pmTwitter miriama59 Antique Gold Kohl eyeliner. Sounds amazing.
Susan P.
October 30, 2015 at 7:10 pmI like the Effortless Kohl Eyeliner.
@orchidlady01
Julie-Lynne McCann
October 30, 2015 at 7:08 pmSleek & beautiful Burberry! Always a great hit!
@ForeverAngel26
Ria Shah
October 30, 2015 at 7:02 pmThe Contouring Pen seems really innovative and exciting
@stewinson
uwannagoviral
October 30, 2015 at 6:58 pmThe contour stick, the highlight stick, the cashmere concealer – all good!! I find it hard to get excited over eye pencils though. @uwannagoviral.
Debbie Bashford
October 30, 2015 at 6:57 pmFoe me it is the Cashmere Concealer @skeetersden
Alison
October 30, 2015 at 6:57 pmDeffo concealer