5 Burberry Beauty Innovations for fall (& luxe giveaway)! The world of prestige beauty is ultra-competitive. Not only do you have the established brands such as Chanel, Dior, YSL and Giorgio Armani, but you have newcomers Gucci, Charlotte Tilbury and Dolce and Gabbana actively building their beauty businesses. One fashion house determined to become a global powerhouse in beauty is Burberry, the iconic British label riding a wave of popularity thanks to the direction of Christopher Bailey. He recently brought the beauty license in-house and is quickly ramping up innovation while linking beauty to fashion in a very direct way. He’s tapped UK celebrity makeup artist Wendy Rowe to execute his vision of “effortless beauty”. He believes that beauty should be quick and easy. Call it “disheveled elegance’.
Burberry Prorsum Fall 2015
With this in mind, Bailey unveiled a number of really interesting beauty products this fall that are worth a closer look. Here are five Burberry Beauty innovations.
Cashmere Concealer
First up is a fool-proof concealer that instantly erases dark circles, fine lines and awakens eyes. Thanks to light-refractive technology, fine lines and dark circles are visibly diminished. Anti-aging ceramides work to strengthen delicate skin and the texture feels like second-skin cashmere. What is unique is the sponge applicator that allows you to dab on just the right amount and blend instantly. It’s available in six shades from ivory to chestnut (which is very dark).
Fresh Glow Highlighting Luminous Pen
Call it “Glow to go”. This pen delivers a perfect dewy glow in seconds. It instantly highlights the top of the lip, cheeks and forehead. Apply it where the sun naturally falls on your face for a brightening effect. This is particularly good if you’ve had a sleepless night. You’ll look fresher and more rested.
Face Contour Effortless Contouring Pen for Face and Eyes
Master the sculpting trend with this easy-to-use pen. It allows you to create the illusion of a slimmer face, lifted cheekbones and enhanced eyes. The ultra-glide formula is easy to blend and available in medium and dark shades.
Effortless Blendable Kohl Multi-Use Crayon
The Bollywood Kohl beauty trend was apparent at New York, Paris, London and Milan Fashion Weeks. From a thin line to a bold smudged look, kohl was used in dozens of shows. This highly pigmented kohl crayon blends smoothly onto the skin to create the perfect smoky eye. You’ll notice the texture is creamy with long-lasting pigment. Skip the jet black and try chestnut brown, golden brown, pearl grey or even elderberry. You can even use it as a liner along the lower lash line.
Effortless Kohl Eyeliner
This highly pigmented liner has been so popular, Bailey is adding four new shades for fall bringing the range to eight in total. Antique Gold is a standout and will instantly update your look for an evening party. Storm green will add a hint of colour. While blue carbon is a fresh alternative to black for evening. There is even stone which is a nice accent shade.
Burberry Prorsum Fall 2015
The giveaway: I gave away a selection of these five Burberry innovations to one lucky reader. I asked readers to tell me in a blog post comment what their favourite new Burberry Beauty product is. I drew the name Shannon in BC from all those who entered. Congrats Shannon!
Burberry Beauty is available in Canada at thebay.com and at select Hudson’s Bay stores including Queen Street in Toronto.
1,091 Comments
Cairine
October 30, 2015 at 2:58 pmI like the idea of the Fresh Glow Highlighting Luminous Pen.
Anne Hawley
October 30, 2015 at 2:52 pmthe effortless kohl liner x
SHARON MARTIN
October 30, 2015 at 2:52 pmLOVE BURBERRY’S CONCEALER………@babydoll1129128
Alice LA
October 30, 2015 at 2:46 pmThe Effortless Kohl Eyeliner @AliceBee1234
Julie Tift
October 30, 2015 at 2:46 pmThe effortless Kohl Eyeliner
Kristine R.
October 30, 2015 at 2:25 pmI think the eyeliner looks gorgeous. @mckenna_1444
Melissa Stephens
October 30, 2015 at 2:21 pmEverything sounds great for me it’sa tie between the Fresh Glow Highlighting Luminous Pen and the Cashmere Concealer!! @Melisastephens
Paula R
October 30, 2015 at 2:07 pmThe Cashmere Concealer is my favourite product from Burberry
@pmr555
Angela Barnes
October 30, 2015 at 2:05 pmIm obsessed with all of them! They are amazing!!! @angieb2473
Annette
October 30, 2015 at 1:56 pmMy favorite is the Fresh Glow Highlighting Luminous Pen. @ThatTuxedoCat
Mirjana
October 30, 2015 at 1:56 pmFace Contour Effortless Contouring Pen for Face and Eyes 🙂 @sm1bca
Denise
October 30, 2015 at 1:54 pmCashmere concealer looks good
@themissouch
Wendy M.
October 30, 2015 at 1:52 pmThe Cashmere Concealer looks like a great product. @wenm70
Lyla
October 30, 2015 at 1:35 pmThe Cashmere Concealer @lylaonNet
Jim Yee
October 30, 2015 at 1:21 pmThe Cashmere Concealer is what my girlfriend likes. @jimym3
KATE SARSFIELD
October 30, 2015 at 1:20 pmI like the fact that the Cashmere Concealer won’t pull or drag the delicate thin skin under my eyes. @k8sarsfield
Suzanne Armstrong
October 30, 2015 at 1:11 pmThe highlighting pen, great idea!
@SuzanneArmstr20
panagiotis chortaras
October 30, 2015 at 1:03 pmCashmere Concealer for my wife
Lucky arachige
October 30, 2015 at 1:00 pmHighlighting pen for the win♡ would love to try it. My twitter: lakma1234
Christie M
October 30, 2015 at 12:56 pmMy fav new Burberry product is Cashmere Concealer @chr_mac
Edith Thurman
October 30, 2015 at 12:52 pmI like the contouring pen! It looks interesting! @etphonehome750
Heather ツ (@aitch77)
October 30, 2015 at 12:34 pmThe Face Contour Effortless Contouring Pen for Face and Eyes looks and sounds really interesting to me.
@aitch77
Trisha
October 30, 2015 at 12:33 pmThe Fresh Glow Highlighting Luminous Pen!! @TLCbc
Birdie Colleen Trafford
October 30, 2015 at 12:32 pmLoving the Effortless Kohl Eyeliner , looks like it would be so easy to apply @birdie0322
Alison Braidwood
October 30, 2015 at 12:12 pmThe Cashmere Concealer looks easy to use, so I’m going to vote for that. @Boomergirlz