For the past couple of years, we’ve seen a handful of fragrance brands come up with custom blend boxes – where customers and mix and match scents and notes to create their own blends. Los Angeles-based Memoire Liquide and Canada’s The 7 Virtues Fragrance Company have both launched successful sets. This has been a particularly popular service at select Barney’s stores and Fred Segal. This spring French Couture House Givenchy introduces a new twist on the theme: a scent enhancer. Here’s how it works. You buy the Angel or Demon Le Parfum set that contains a tiny second bottle called the “son accord illicite”. You can wear the popular Angel or Demon scent as you normally would on the pulse points. But for an evening event or date, you add one drop of the accord illicite enhancer. It instantly adds sex appeal and creates a more prominent scent trail. That means when you walk through a crowd or room, your fragrance will be more prominent. It’s a scent trick that chic Parisienne women have known for years. Givenchy calls it “instant seduction”.
This new way of experiencing fragrance is part of Givenchy’s Art of Perfumery, the heritage and knowledge of blending exquisite scents.
On its own, Angel or Demon is an innocent Floriental Woody scent with notes of sambac jasmine, musk and fine leather accord.
But add a drop of the accord which includes a few very highly qualitative raw materials: patchouli, fine leather, white musk and amber, and the scents becomes much sexier. Simply add one drop of the accord over the parfum on one of your pulse points.
Expect to see more of this trend in the coming 12 months. Women and men love to customize their fragrances. This is evident with the success of niche fragrance houses of late. You’ll soon be able to become your own perfumer.
The giveaway: Congrats to Sarah T from Oregon. I drew her name at random from below. She won a set!
813 Comments
Katita
June 1, 2015 at 4:27 amkatitiak@twitter I would like to try these!
Chris S
June 1, 2015 at 1:33 amI think it’s a new and lovely idea and yes, I would probably give it a try.
Martina Alban
June 1, 2015 at 1:09 amI love Givenchy and would like to try this one, pleae Twitter – @MartinaAlban
Heidi Salisbury
May 31, 2015 at 11:55 pmI would love to try this. @back4what
Angela Pan
May 31, 2015 at 11:52 pmI have sampled this scent countless time at sephora, Really like both scents.
Gwen Maynard
May 31, 2015 at 8:51 pmI would definitely live to give it a try. @KookieG62
Ron Miller
May 31, 2015 at 8:22 pmI’d love to be able to customize the scent
LondonREC
May 31, 2015 at 2:21 pmWell, seeing as Ange ou Demon is one of my favourite perfumes, YES! I love this concept and would definitely try it out.
JANET H
May 31, 2015 at 2:21 pmI would like to give it a try as that is the way to decide whether I like it, or not.
CAROLE.EAVES
May 31, 2015 at 2:16 pmStunningly good idea, would suit my every mood
Anthea Holloway
May 31, 2015 at 1:50 pmI haven’t tried it but I am very interested! Twitter – @antheajholloway
David Powell
May 31, 2015 at 1:42 pmSo chic!
Karen Dietrich
May 31, 2015 at 12:50 pmHaven’t tried it yet but sounds interesting.
Carolyn Corrin
May 31, 2015 at 12:46 pmSo interesting. @victreebel21
Susan B
May 31, 2015 at 12:35 pmOh, my! Love the concept: love the bottle! Not sure about using the name Angel, though, since it’s very dated (1980s heavy stuff).
Perfume is one of life’s gifts. If I’m feeling down, I love to wander around the perfume halls of the country’s big retailers. Smelling, seeing, experiencing and dreaming – absolute bliss!
Angela Kelly
May 31, 2015 at 12:09 pmI think it sounds great!
Sheri Darby
May 31, 2015 at 11:54 amIt sounds really interesting and quite delightful
Vicky Langston
May 31, 2015 at 10:07 amSmells sooooo good
Laura Nye
May 31, 2015 at 9:26 amGreat concept!
@lauranye570
Gezele MacMillan
May 31, 2015 at 9:18 amOh I love this idea and yes I would definitely try it and use it. Brilliant idea for sure.
@gezele57
Petra Hora
May 31, 2015 at 9:15 amAbsolutely! I would love to try it. @danikhamptons
Hannah Igoe
May 31, 2015 at 9:15 amIt sounds intriguing and its something I haven’t heard of before. However I do like the idea that one can be two different fragrances
kayleigh white
May 31, 2015 at 8:27 amNot sure to be honest! @xxfluffywhitexx
gloria patterson
May 31, 2015 at 8:08 amAngel or Demon love the name and love the idea…………… all boils down to what mood I am in maybe Angel or Demon
@1560gl
DebP
May 31, 2015 at 7:07 amI already have different scents for different occasions, so I probably wouldn’t use it.