For the past couple of years, we’ve seen a handful of fragrance brands come up with custom blend boxes – where customers and mix and match scents and notes to create their own blends. Los Angeles-based Memoire Liquide and Canada’s The 7 Virtues Fragrance Company have both launched successful sets. This has been a particularly popular service at select Barney’s stores and Fred Segal. This spring French Couture House Givenchy introduces a new twist on the theme: a scent enhancer. Here’s how it works. You buy the Angel or Demon Le Parfum set that contains a tiny second bottle called the “son accord illicite”. You can wear the popular Angel or Demon scent as you normally would on the pulse points. But for an evening event or date, you add one drop of the accord illicite enhancer. It instantly adds sex appeal and creates a more prominent scent trail. That means when you walk through a crowd or room, your fragrance will be more prominent. It’s a scent trick that chic Parisienne women have known for years. Givenchy calls it “instant seduction”.
This new way of experiencing fragrance is part of Givenchy’s Art of Perfumery, the heritage and knowledge of blending exquisite scents.
On its own, Angel or Demon is an innocent Floriental Woody scent with notes of sambac jasmine, musk and fine leather accord.
But add a drop of the accord which includes a few very highly qualitative raw materials: patchouli, fine leather, white musk and amber, and the scents becomes much sexier. Simply add one drop of the accord over the parfum on one of your pulse points.
Expect to see more of this trend in the coming 12 months. Women and men love to customize their fragrances. This is evident with the success of niche fragrance houses of late. You’ll soon be able to become your own perfumer.
The giveaway: Congrats to Sarah T from Oregon. I drew her name at random from below. She won a set!
813 Comments
Maureen M
May 31, 2015 at 6:50 amGreat idea – Yes I’d try it !
Clau-dya
May 31, 2015 at 5:58 amLove to try it! @Claudya74
Spyros M.
May 31, 2015 at 4:49 amOhhh i love to try it!
@SpyrosMastros
Ariel R
May 31, 2015 at 12:01 amI think it’s an interesting concept. It reminds of makeup looks that you can take from ‘day’ to ‘night’ by adding one or two things.
SpyGirl
May 30, 2015 at 10:29 pmSo interesting! I love this concept! And Givenchy! I can’t wait to see and try these in a store.
Trisha
May 30, 2015 at 10:15 pmVery interesting!!
Maria Vezenkova
May 30, 2015 at 7:58 pmI would like to try this new concept. An individual touch sounds nice to me.
Rebecca
May 30, 2015 at 7:04 pmIt sounds like an easy way to go from work to play. Plus, who doesn’t like the smell of leather after work!
Sandy Cain
May 30, 2015 at 6:17 pmA new concept in gragrance to me! Love the idea! @Redrum72967
Yasmine choudhry
May 30, 2015 at 9:47 pmA new concept in fragrance. Like this idea. Used their perfumes before and liked them
katherine b
May 30, 2015 at 4:11 pmSounds fantastic! I’d love to try it x
Sibahle
May 30, 2015 at 2:23 pmIt sounds like an amazing concept and I’d really like to try it. @LadyS____ on twitter
loredana marin
May 30, 2015 at 1:57 pmReally interesting. Sambac jasmine os one of my favourites notes on a fragance. want to try this from Givenchy.
twitter @loredanamarin93
Sandra Huxley
May 30, 2015 at 1:40 pmSounds interesting… Would love to try it!
Dee Gathers
May 30, 2015 at 1:28 pmNew scent…for a new summer!! Would love to be the 1st to be known to wear it! @deez_eyes
Kellie Collister
May 30, 2015 at 12:43 pmIt sounds good but why hasn’t anyone told us about it before? @kelliec3
Sara
May 30, 2015 at 12:19 pmI’d love to try it, but I admit I am a bit skeptical
sassy
May 30, 2015 at 11:15 amThis concept sounds really great and I would love to try it!
@sassypout
Rozeena Karim
May 30, 2015 at 9:52 amWould love to try! Nice bottle design!
Laura Nye
May 30, 2015 at 9:19 amI love this collection.
@lauranye570
Maralyn Smith
May 30, 2015 at 9:04 amI think it’s a fantastic idea! I’m definitely in need of some “Instant Seduction”. I could save a fortune on perfumes that I probably only use a few times then discard. With this you get two for the price of one sort of thing – great idea.
gloria patterson
May 30, 2015 at 8:37 amthe name is perfect Angel & Demon ….. I think this is a great idea the mood I am in would depend on if I worn angel only or angel & demon
@1560gl
Layla Stavely
May 30, 2015 at 8:14 amIt sounds like a really great idea! Saves having to buy more than one perfume (although where’s the fun in that) as you can just change it up when you want to 🙂 id love to give it a go! @laylylu
claire woods
May 30, 2015 at 7:47 amI’m not sure I believe it works.
Maidenmermaid
May 30, 2015 at 7:43 amI really like this and I hope I’ll have the chance to try it!
Thank you so much !
Twitter name : @maidenmermaid
Deb Philippon
May 30, 2015 at 6:55 amIt is a nice looking container, but I think I’ll pass.