For the past couple of years, we’ve seen a handful of fragrance brands come up with custom blend boxes – where customers and mix and match scents and notes to create their own blends. Los Angeles-based Memoire Liquide and Canada’s The 7 Virtues Fragrance Company have both launched successful sets. This has been a particularly popular service at select Barney’s stores and Fred Segal. This spring French Couture House Givenchy introduces a new twist on the theme: a scent enhancer. Here’s how it works. You buy the Angel or Demon Le Parfum set that contains a tiny second bottle called the “son accord illicite”. You can wear the popular Angel or Demon scent as you normally would on the pulse points. But for an evening event or date, you add one drop of the accord illicite enhancer. It instantly adds sex appeal and creates a more prominent scent trail. That means when you walk through a crowd or room, your fragrance will be more prominent. It’s a scent trick that chic Parisienne women have known for years. Givenchy calls it “instant seduction”.
This new way of experiencing fragrance is part of Givenchy’s Art of Perfumery, the heritage and knowledge of blending exquisite scents.
On its own, Angel or Demon is an innocent Floriental Woody scent with notes of sambac jasmine, musk and fine leather accord.
But add a drop of the accord which includes a few very highly qualitative raw materials: patchouli, fine leather, white musk and amber, and the scents becomes much sexier. Simply add one drop of the accord over the parfum on one of your pulse points.
Expect to see more of this trend in the coming 12 months. Women and men love to customize their fragrances. This is evident with the success of niche fragrance houses of late. You’ll soon be able to become your own perfumer.
The giveaway: Congrats to Sarah T from Oregon. I drew her name at random from below. She won a set!
813 Comments
Molly baine
May 24, 2015 at 3:58 pmWell if they named NY twice because it was so good then this could be the same for perfume, if it makes my scent last longer, smell stronger, then I’m a goner !
Lisa T
May 24, 2015 at 3:58 pmSounds like a very cool idea! I would try it
Karen C
May 24, 2015 at 3:56 pmIt sounds so cool! I’m one of those never leave the house w/o perfume women. I’ve gotta try this!
Jennifer Vance
May 24, 2015 at 3:54 pmWhy not? I would be willing to try it
@jenniferannlee2
Tiff Warner
May 24, 2015 at 3:53 pmSounds great, and like it will enhance your own smell, with a longer life.
Ξενια Δασκαλακη
May 24, 2015 at 3:52 pmI really want to try!! @xen21das
NICOLE JACQUOT
May 24, 2015 at 3:50 pmHello Dave,
Je suis très très heureuse de participer à ce superbe concours et je vous en remercie !!
Je vous souhaite une très bonne journée.
Rachelle Kitz
May 24, 2015 at 3:46 pmSounds like something I’d try for sure! I love sexy musky scents. @shoeaddict1982
Michele Boyne
May 24, 2015 at 3:44 pmWhat a great way to try fragrance
Saalene
May 24, 2015 at 3:44 pmIt’s so exciting to hear about such a new and exciting trend in the world of perfume. This is definitely a game changer. I can just imagine coming out of the office and instead of a top up, you’ll have a transformation ready to take on the night. Would love win one, it’s a must have!
Twitter – @saalene
Pau Jose
May 24, 2015 at 3:43 pmDefinitely like to try this!! Love the bottle
@Pepirios
Hayley Nash
May 24, 2015 at 3:42 pmI really like the idea of this. I am a big fan of fragrance combining, enjoying a lot of the Jo Malone scents because of this. I like the idea of it being a day.. Roll into night fragrance!
Branka Stefanovic
May 24, 2015 at 3:41 pmI love walking through a crowd or room and letting everyone know I’m HERE with my fragrance. Amazing trick those chic Parisienne women have known for years. 🙂
shannon davis
May 24, 2015 at 3:41 pmWow, so impressed
Despi Gr
May 24, 2015 at 3:40 pmDefinitely I would try this!!!
sherree
May 24, 2015 at 3:40 pmOh my goodness! Would definitely like to try this Dave, it sounds amazing!
Karen Lamb
May 24, 2015 at 3:38 pmDefinitely intrigued to try this concept – interesting would love to customize my scent ☆彡
@karenlamb
laura
May 24, 2015 at 3:37 pmabsolutely yes! it’s an amazing idea
@laura_cannas
Audrey H.
May 24, 2015 at 3:36 pmI would try it since I love perfume and it sounds fun.
esin izci
May 24, 2015 at 3:35 pmIncredibly awesome ! I really loved the idea. I would feel like alchemist i want to try badly.
@esinzi my twitter name
@ions123
May 24, 2015 at 3:35 pmSeems like a bit of a gimmick! But I’d be willing to give it a try.
Harjit
May 24, 2015 at 3:35 pmI love this idea so much as I have a sensitive nose and my eyes get itchy fast if there is too much perfume in the air. Being able to add drops and customize as need be is fabulous for a sensitive person like me. Twitter fan@plumerea I rate this product a 10!
Shannon
May 24, 2015 at 3:34 pmI am excited to try this new concept & would love to have this set!!! @shannonandjoe
Celia
May 24, 2015 at 3:34 pmI really hope I win
Sue Pemberton
May 24, 2015 at 3:33 pmDefinitely. Two perfumes in one.
@scoper71