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Have you tried a scent enhancer?

For the past couple of years, we’ve seen a handful of fragrance brands come up with custom blend boxes – where customers and mix and match scents and notes to create their own blends. Los Angeles-based Memoire Liquide and Canada’s The 7 Virtues Fragrance Company have both launched successful sets. This has been a particularly popular service at select Barney’s stores and Fred Segal. This spring French Couture House Givenchy introduces a new twist on the theme: a scent enhancer. Here’s how it works. You buy the Angel or Demon Le Parfum set that contains a tiny second bottle called the “son accord illicite”. You can wear the popular Angel or Demon scent as you normally would on the pulse points. But for an evening event or date, you add one drop of the accord illicite enhancer. It instantly adds sex appeal and creates a more prominent scent trail. That means when you walk through a crowd or room, your fragrance will be more prominent. It’s a scent trick that chic Parisienne women have known for years. Givenchy calls it “instant seduction”.

 

This new way of experiencing fragrance is part of Givenchy’s Art of Perfumery, the heritage and knowledge of blending exquisite scents.

givenchy ange ou demon

On its own, Angel or Demon is an innocent Floriental Woody scent with notes of sambac jasmine, musk and fine leather accord.

givenchy ange ou demon le parfum

But add a drop of the accord which includes a few very highly qualitative raw materials: patchouli, fine leather, white musk and amber, and the scents becomes much sexier. Simply add one drop of the accord over the parfum on one of your pulse points.

angel ou demom accord illicite

Expect to see more of this trend in the coming 12 months. Women and men love to customize their fragrances. This is evident with the success of niche fragrance houses of late. You’ll soon be able to become your own perfumer.

givenchy ange ou demon model

The giveaway: Congrats to Sarah T from Oregon. I drew her name at random from below. She won a set!


ange or demon set

813 Comments

  • Reply
    Molly baine
    May 24, 2015 at 3:58 pm

    Well if they named NY twice because it was so good then this could be the same for perfume, if it makes my scent last longer, smell stronger, then I’m a goner !

  • Reply
    Lisa T
    May 24, 2015 at 3:58 pm

    Sounds like a very cool idea! I would try it

  • Reply
    Karen C
    May 24, 2015 at 3:56 pm

    It sounds so cool! I’m one of those never leave the house w/o perfume women. I’ve gotta try this!

  • Reply
    Jennifer Vance
    May 24, 2015 at 3:54 pm

    Why not? I would be willing to try it
    @jenniferannlee2

  • Reply
    Tiff Warner
    May 24, 2015 at 3:53 pm

    Sounds great, and like it will enhance your own smell, with a longer life.

  • Reply
    Ξενια Δασκαλακη
    May 24, 2015 at 3:52 pm

    I really want to try!! @xen21das

  • Reply
    NICOLE JACQUOT
    May 24, 2015 at 3:50 pm

    Hello Dave,
    Je suis très très heureuse de participer à ce superbe concours et je vous en remercie !!
    Je vous souhaite une très bonne journée.

  • Reply
    Rachelle Kitz
    May 24, 2015 at 3:46 pm

    Sounds like something I’d try for sure! I love sexy musky scents. @shoeaddict1982

  • Reply
    Michele Boyne
    May 24, 2015 at 3:44 pm

    What a great way to try fragrance

  • Reply
    Saalene
    May 24, 2015 at 3:44 pm

    It’s so exciting to hear about such a new and exciting trend in the world of perfume. This is definitely a game changer. I can just imagine coming out of the office and instead of a top up, you’ll have a transformation ready to take on the night. Would love win one, it’s a must have!

    Twitter – @saalene

  • Reply
    Pau Jose
    May 24, 2015 at 3:43 pm

    Definitely like to try this!! Love the bottle
    @Pepirios

  • Reply
    Hayley Nash
    May 24, 2015 at 3:42 pm

    I really like the idea of this. I am a big fan of fragrance combining, enjoying a lot of the Jo Malone scents because of this. I like the idea of it being a day.. Roll into night fragrance!

  • Reply
    Branka Stefanovic
    May 24, 2015 at 3:41 pm

    I love walking through a crowd or room and letting everyone know I’m HERE with my fragrance. Amazing trick those chic Parisienne women have known for years. 🙂

  • Reply
    shannon davis
    May 24, 2015 at 3:41 pm

    Wow, so impressed

  • Reply
    Despi Gr
    May 24, 2015 at 3:40 pm

    Definitely I would try this!!!

  • Reply
    sherree
    May 24, 2015 at 3:40 pm

    Oh my goodness! Would definitely like to try this Dave, it sounds amazing!

  • Reply
    Karen Lamb
    May 24, 2015 at 3:38 pm

    Definitely intrigued to try this concept – interesting would love to customize my scent ☆彡
    @karenlamb

  • Reply
    laura
    May 24, 2015 at 3:37 pm

    absolutely yes! it’s an amazing idea
    @laura_cannas

  • Reply
    Audrey H.
    May 24, 2015 at 3:36 pm

    I would try it since I love perfume and it sounds fun.

  • Reply
    esin izci
    May 24, 2015 at 3:35 pm

    Incredibly awesome ! I really loved the idea. I would feel like alchemist i want to try badly.
    @esinzi my twitter name

  • Reply
    @ions123
    May 24, 2015 at 3:35 pm

    Seems like a bit of a gimmick! But I’d be willing to give it a try.

  • Reply
    Harjit
    May 24, 2015 at 3:35 pm

    I love this idea so much as I have a sensitive nose and my eyes get itchy fast if there is too much perfume in the air. Being able to add drops and customize as need be is fabulous for a sensitive person like me. Twitter fan@plumerea I rate this product a 10!

  • Reply
    Shannon
    May 24, 2015 at 3:34 pm

    I am excited to try this new concept & would love to have this set!!! @shannonandjoe

  • Reply
    Celia
    May 24, 2015 at 3:34 pm

    I really hope I win

  • Reply
    Sue Pemberton
    May 24, 2015 at 3:33 pm

    Definitely. Two perfumes in one.

    @scoper71

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