5 Burberry Beauty Innovations for fall (& luxe giveaway)! The world of prestige beauty is ultra-competitive. Not only do you have the established brands such as Chanel, Dior, YSL and Giorgio Armani, but you have newcomers Gucci, Charlotte Tilbury and Dolce and Gabbana actively building their beauty businesses. One fashion house determined to become a global powerhouse in beauty is Burberry, the iconic British label riding a wave of popularity thanks to the direction of Christopher Bailey. He recently brought the beauty license in-house and is quickly ramping up innovation while linking beauty to fashion in a very direct way. He’s tapped UK celebrity makeup artist Wendy Rowe to execute his vision of “effortless beauty”. He believes that beauty should be quick and easy. Call it “disheveled elegance’.
Burberry Prorsum Fall 2015
With this in mind, Bailey unveiled a number of really interesting beauty products this fall that are worth a closer look. Here are five Burberry Beauty innovations.
Cashmere Concealer
First up is a fool-proof concealer that instantly erases dark circles, fine lines and awakens eyes. Thanks to light-refractive technology, fine lines and dark circles are visibly diminished. Anti-aging ceramides work to strengthen delicate skin and the texture feels like second-skin cashmere. What is unique is the sponge applicator that allows you to dab on just the right amount and blend instantly. It’s available in six shades from ivory to chestnut (which is very dark).
Fresh Glow Highlighting Luminous Pen
Call it “Glow to go”. This pen delivers a perfect dewy glow in seconds. It instantly highlights the top of the lip, cheeks and forehead. Apply it where the sun naturally falls on your face for a brightening effect. This is particularly good if you’ve had a sleepless night. You’ll look fresher and more rested.
Face Contour Effortless Contouring Pen for Face and Eyes
Master the sculpting trend with this easy-to-use pen. It allows you to create the illusion of a slimmer face, lifted cheekbones and enhanced eyes. The ultra-glide formula is easy to blend and available in medium and dark shades.
Effortless Blendable Kohl Multi-Use Crayon
The Bollywood Kohl beauty trend was apparent at New York, Paris, London and Milan Fashion Weeks. From a thin line to a bold smudged look, kohl was used in dozens of shows. This highly pigmented kohl crayon blends smoothly onto the skin to create the perfect smoky eye. You’ll notice the texture is creamy with long-lasting pigment. Skip the jet black and try chestnut brown, golden brown, pearl grey or even elderberry. You can even use it as a liner along the lower lash line.
Effortless Kohl Eyeliner
This highly pigmented liner has been so popular, Bailey is adding four new shades for fall bringing the range to eight in total. Antique Gold is a standout and will instantly update your look for an evening party. Storm green will add a hint of colour. While blue carbon is a fresh alternative to black for evening. There is even stone which is a nice accent shade.
Burberry Prorsum Fall 2015
The giveaway: I gave away a selection of these five Burberry innovations to one lucky reader. I asked readers to tell me in a blog post comment what their favourite new Burberry Beauty product is. I drew the name Shannon in BC from all those who entered. Congrats Shannon!
Burberry Beauty is available in Canada at thebay.com and at select Hudson’s Bay stores including Queen Street in Toronto.
1,091 Comments
Peggy Flegka
November 11, 2015 at 7:12 pm@peggyflegka Effortless Blendable Kohl Multi-Use Crayon
Adam Berger
November 11, 2015 at 7:05 pmI know I’m a bloke but living with my girl for years I guess I know a little about makeup.
My favourite is Effortless Blendable Kohl Multi-Use Crayon
Simply because I know when my girl wears a crayon, her eyes stand out and glisten even more,I’m sure she’ll like creamy instead of the rough ones that tug onto your eyes,
trevor linvell
November 11, 2015 at 6:35 pmthe contouring pen!
Eva Gauvrit
November 11, 2015 at 6:21 pmMy favorite new product is Effortless kohl Eyeliner from Burberry. I hope to win and thanks for this game. My Twitter is @EvaFreedom_
Trish D
November 11, 2015 at 6:14 pmI need Cashmere Concealer in my life!
Trish D
November 11, 2015 at 6:14 pm@trish_dooling
jemma dwyer
November 11, 2015 at 6:08 pmThe concealer 😀 x @jemjemdwyer
Kim Forrest
November 11, 2015 at 6:04 pmContouring pen would be lovely
Monika S
November 11, 2015 at 5:38 pmCashmere Concealer is just what I need
Kenetrice Jones
November 11, 2015 at 5:09 pmI definitely love the cashmere concealer. I have always struggled with dark circles under my eyes so I would love to try this. && everything else of course. 🙂
twitter: @Kenetriceee
Moira
November 11, 2015 at 4:34 pmDefinitely the kohl multi-use crayon I would absolutely love this product! @moiracomps
Jen Turner
November 11, 2015 at 4:29 pmDefinitely the Cashmere Concealer. It all looks great, though. @JenOakville
Stephanie Sorensen
November 11, 2015 at 4:22 pmAll about the contouring pen! @stephsorensennn
Egle
November 11, 2015 at 3:29 pmThe concealer looks very intriguing… @egleberry
Pamela Jessen
November 11, 2015 at 3:10 pmI would love to know more about all of them, but the Cashmere Concealer holds special interest!
@PinkCowPamela
Jelena
November 11, 2015 at 3:07 pmBUrberry is really stepping up their game. I am very curious about the new cashmere concealer and foundation but also reformulated fresh glow foundation
@cheekmeoutblog
Karen D
November 11, 2015 at 2:45 pmThey all look great but mu favorite is the Cashmere Concealer. @karen_dietrich
jenny
November 11, 2015 at 1:58 pmFresh Glow Highlighting Luminous Pen looks really cool!
Susan B
November 11, 2015 at 1:07 pmThe Face Contour Effortless Contouring Pen for Face and Eyes looks great.
Kellie Collister
November 11, 2015 at 1:01 pmThe Cashmere concealer looks fab. I have a nail polish and lipstick already and love the packaging.
Kellie Collister
November 11, 2015 at 1:01 pm@kelliec3
Stef
November 11, 2015 at 12:20 pmI’d love to try the cashmere concealer! @stefitun
Paula R
November 11, 2015 at 12:08 pmmy favourite is the Cashmere Concealer
@pmr555
Meredith Jones
November 11, 2015 at 10:47 amCashmere concealer @meredith_sweeps
StewieG
November 11, 2015 at 10:20 amI am for the Fresh Glow Highlighting Luminous Pen
rhoni4
November 11, 2015 at 9:57 amI have never tried Burberry Beauty products so I do not have a favorite. But I would love to try them! @rhoninarly
Irene
November 11, 2015 at 9:51 amEyeliner looks great..My twitter account @IreneLani