5 Burberry Beauty Innovations for fall (& luxe giveaway)! The world of prestige beauty is ultra-competitive. Not only do you have the established brands such as Chanel, Dior, YSL and Giorgio Armani, but you have newcomers Gucci, Charlotte Tilbury and Dolce and Gabbana actively building their beauty businesses. One fashion house determined to become a global powerhouse in beauty is Burberry, the iconic British label riding a wave of popularity thanks to the direction of Christopher Bailey. He recently brought the beauty license in-house and is quickly ramping up innovation while linking beauty to fashion in a very direct way. He’s tapped UK celebrity makeup artist Wendy Rowe to execute his vision of “effortless beauty”. He believes that beauty should be quick and easy. Call it “disheveled elegance’.
Burberry Prorsum Fall 2015
With this in mind, Bailey unveiled a number of really interesting beauty products this fall that are worth a closer look. Here are five Burberry Beauty innovations.
Cashmere Concealer
First up is a fool-proof concealer that instantly erases dark circles, fine lines and awakens eyes. Thanks to light-refractive technology, fine lines and dark circles are visibly diminished. Anti-aging ceramides work to strengthen delicate skin and the texture feels like second-skin cashmere. What is unique is the sponge applicator that allows you to dab on just the right amount and blend instantly. It’s available in six shades from ivory to chestnut (which is very dark).
Fresh Glow Highlighting Luminous Pen
Call it “Glow to go”. This pen delivers a perfect dewy glow in seconds. It instantly highlights the top of the lip, cheeks and forehead. Apply it where the sun naturally falls on your face for a brightening effect. This is particularly good if you’ve had a sleepless night. You’ll look fresher and more rested.
Face Contour Effortless Contouring Pen for Face and Eyes
Master the sculpting trend with this easy-to-use pen. It allows you to create the illusion of a slimmer face, lifted cheekbones and enhanced eyes. The ultra-glide formula is easy to blend and available in medium and dark shades.
Effortless Blendable Kohl Multi-Use Crayon
The Bollywood Kohl beauty trend was apparent at New York, Paris, London and Milan Fashion Weeks. From a thin line to a bold smudged look, kohl was used in dozens of shows. This highly pigmented kohl crayon blends smoothly onto the skin to create the perfect smoky eye. You’ll notice the texture is creamy with long-lasting pigment. Skip the jet black and try chestnut brown, golden brown, pearl grey or even elderberry. You can even use it as a liner along the lower lash line.
Effortless Kohl Eyeliner
This highly pigmented liner has been so popular, Bailey is adding four new shades for fall bringing the range to eight in total. Antique Gold is a standout and will instantly update your look for an evening party. Storm green will add a hint of colour. While blue carbon is a fresh alternative to black for evening. There is even stone which is a nice accent shade.
Burberry Prorsum Fall 2015
The giveaway: I gave away a selection of these five Burberry innovations to one lucky reader. I asked readers to tell me in a blog post comment what their favourite new Burberry Beauty product is. I drew the name Shannon in BC from all those who entered. Congrats Shannon!
Burberry Beauty is available in Canada at thebay.com and at select Hudson’s Bay stores including Queen Street in Toronto.
1,091 Comments
YOLANDA DAVIS
November 10, 2015 at 3:32 pmIt’s all great, but I would pick the Fresh Glow Highlighting Luminous Pen as my favourite
Huguette E.
November 10, 2015 at 3:20 pmI like the cashmere concealer.
@henglish
Lea
November 10, 2015 at 3:11 pmMy favourite new Burberry Beauty product is Fresh Glow Highlighting Luminous Pen.
@way11h
dumbelle
November 10, 2015 at 3:03 pmKohl Eyeliner is effortless indeed
Karen D
November 10, 2015 at 2:46 pmOut of this collection, I would love to try the Cashmere Concealer.@karen_dietrich
Stephanie Hartman
November 10, 2015 at 12:49 pmFresh Glow Highlighting Luminous Pen
Twitter: @shartman1976
Sheila Chaffins
November 10, 2015 at 11:25 amI like the highlighting luminous pen.
Diane Jackson
November 10, 2015 at 10:03 amThe Cashmere Concealer @dianemjackson5
Diane Jackson
November 10, 2015 at 10:02 amThe Cashmere Concealer
gloria patterson
November 10, 2015 at 8:35 amNever tried but bet these could become my favorite
@1560gl
Sandy Bonesteel
November 10, 2015 at 6:55 amMy favorite is the Face Effortless Contour Pen for Face and Eyes. It would make contouring much easier for me.
#iritgirl
Zoey
November 10, 2015 at 1:16 amMy favorite is the Fresh Glow Highlighting Luminous Pen.
Twitter: @zoeydahling
Laura S.
November 10, 2015 at 12:29 amI’d love to try the new Fresh Glow Highlighting Luminous Pen since I’ve yet to try using a highlighter! @just_laughing2
CL Chin
November 9, 2015 at 10:54 pmthe effortless contouring pen sounds good to me!
@citygal28
Lisa L
November 9, 2015 at 10:23 pmI’d put The cashmere concealer to good use. ? @Wh1pper
Karen D
November 9, 2015 at 10:09 pmI would like to try the Cashmere Concealer@karen_dietrich
Rachel C
November 9, 2015 at 9:09 pmThe Fresh Glow Highlighting Luminous Pen sounds glorious!! Email: pshteencolonna [at] yahoo [dot] com
Megan Zuchowski
November 9, 2015 at 8:30 pmI would most like the fresh glow illuminating pen 🙂
Daiu Enache
November 9, 2015 at 8:22 pmI would mostly love the Fresh Glow Highlighting Luminous Pen, but I’m pretty sure the Cashmere Concealer and the Contouring Pen would be just amazing. Lovely giveaway! Fingers crossed 🙂
@daiuenache – twitter
Daiu Enache – FB
daiu.enache – IG
Kath
November 9, 2015 at 8:00 pmThe kohl pencil would be the product I’d like to try the most – @missmagica
Sandra
November 9, 2015 at 7:29 pmI would love to try the Effortless Blendable Kohl Multi-Use Crayon.
@sandrablue925
Laurie Adams
November 9, 2015 at 7:02 pmI’d love to try the Cashmere Concealer @LAinVan
crystal
November 9, 2015 at 6:42 pmThe highlighter pen and the kohl liner are so amazing looking!This collection is really dreamy-I’ve seen some of these items in Sephora-sooo perfect.This is one perfect collection.Amazing as always Dave.xx
@moonstoneruby
Mary Baldwin
November 9, 2015 at 5:34 pmThe Effortless Kohl Eyeliner sounds fab – would save me hours of time (and stress). @marymod1
Cynthia Richardson
November 9, 2015 at 4:05 pmMy favourite new Burberry Beauty product is the Face Contour Effortless Contouring Pen for Face and Eyes
@hofken