5 Burberry Beauty Innovations for fall (& luxe giveaway)! The world of prestige beauty is ultra-competitive. Not only do you have the established brands such as Chanel, Dior, YSL and Giorgio Armani, but you have newcomers Gucci, Charlotte Tilbury and Dolce and Gabbana actively building their beauty businesses. One fashion house determined to become a global powerhouse in beauty is Burberry, the iconic British label riding a wave of popularity thanks to the direction of Christopher Bailey. He recently brought the beauty license in-house and is quickly ramping up innovation while linking beauty to fashion in a very direct way. He’s tapped UK celebrity makeup artist Wendy Rowe to execute his vision of “effortless beauty”. He believes that beauty should be quick and easy. Call it “disheveled elegance’.
Burberry Prorsum Fall 2015
With this in mind, Bailey unveiled a number of really interesting beauty products this fall that are worth a closer look. Here are five Burberry Beauty innovations.
Cashmere Concealer
First up is a fool-proof concealer that instantly erases dark circles, fine lines and awakens eyes. Thanks to light-refractive technology, fine lines and dark circles are visibly diminished. Anti-aging ceramides work to strengthen delicate skin and the texture feels like second-skin cashmere. What is unique is the sponge applicator that allows you to dab on just the right amount and blend instantly. It’s available in six shades from ivory to chestnut (which is very dark).
Fresh Glow Highlighting Luminous Pen
Call it “Glow to go”. This pen delivers a perfect dewy glow in seconds. It instantly highlights the top of the lip, cheeks and forehead. Apply it where the sun naturally falls on your face for a brightening effect. This is particularly good if you’ve had a sleepless night. You’ll look fresher and more rested.
Face Contour Effortless Contouring Pen for Face and Eyes
Master the sculpting trend with this easy-to-use pen. It allows you to create the illusion of a slimmer face, lifted cheekbones and enhanced eyes. The ultra-glide formula is easy to blend and available in medium and dark shades.
Effortless Blendable Kohl Multi-Use Crayon
The Bollywood Kohl beauty trend was apparent at New York, Paris, London and Milan Fashion Weeks. From a thin line to a bold smudged look, kohl was used in dozens of shows. This highly pigmented kohl crayon blends smoothly onto the skin to create the perfect smoky eye. You’ll notice the texture is creamy with long-lasting pigment. Skip the jet black and try chestnut brown, golden brown, pearl grey or even elderberry. You can even use it as a liner along the lower lash line.
Effortless Kohl Eyeliner
This highly pigmented liner has been so popular, Bailey is adding four new shades for fall bringing the range to eight in total. Antique Gold is a standout and will instantly update your look for an evening party. Storm green will add a hint of colour. While blue carbon is a fresh alternative to black for evening. There is even stone which is a nice accent shade.
Burberry Prorsum Fall 2015
The giveaway: I gave away a selection of these five Burberry innovations to one lucky reader. I asked readers to tell me in a blog post comment what their favourite new Burberry Beauty product is. I drew the name Shannon in BC from all those who entered. Congrats Shannon!
Burberry Beauty is available in Canada at thebay.com and at select Hudson’s Bay stores including Queen Street in Toronto.
1,091 Comments
Juliana Toloza
November 12, 2015 at 6:11 pmI love the face contour effortless contour pen ! My twitter name is @JulianaToloza1. Thank you for hosting such an amazing giveaway 🙂
Sara Cehennemden
November 12, 2015 at 5:31 pmCashmere Concealer seems a great product 😀
@scehennemden
Amy Jo McLellan
November 12, 2015 at 4:46 pmThe Cashmere Concealer 🙂
Alison Clifford
November 12, 2015 at 4:40 pmThe concealer sounds amazing to help a mum of 4 to look more awake!
@MrsC2708
arsenal1981
November 12, 2015 at 3:47 pmHello to you Dave 😉
thanks a lot for this giveaway here is my coup de coeur 😉
– My Burberry Festive pretty bottle isn’t it ? 😉 http://www.sephora.com/my-burberry-festive-P403644?skuId=1736834&icid2=burberry_lp_whatsnew_us_carousel_brand:burberry_p403644_image
twitter : @gunners81
have a nice day 😉
Kimberley H
November 12, 2015 at 3:37 pmCashmere Concealer
@kimonosensei
Nicola O'Brien
November 12, 2015 at 3:15 pmFresh Glow Highlighting Luminous Pen – @popple79
Hristina Vezenkova
November 12, 2015 at 2:43 pmEffortless Kohl Eyeliner
Lynn Forcier
November 12, 2015 at 2:40 pmCashmere Concealer. @grammylynn2008
Sara Forster
November 12, 2015 at 2:38 pmLove the cashmere concealer @sweeper092
Sharon Bell
November 12, 2015 at 2:31 pmMy favourite is Glow Highlighting Luminous Pen
Victoria Prince
November 12, 2015 at 2:18 pmThe Fresh Glow Highlighting Luminous Pen 🙂
Natashakat
November 12, 2015 at 2:13 pmmy favourite is the Fresh Glow Highlighting Luminous Pen!!!
LEE HARDY
November 12, 2015 at 2:10 pmMy wifes favorite is the Cashmere Concealer
ALices
November 12, 2015 at 1:40 pmmy favourite is the Fresh Glow Highlighting Luminous Pen
courtney b
November 12, 2015 at 12:56 pmI like the burberry lipsticks- they are so creamy and amazing!
Paulina
November 12, 2015 at 12:04 pmMy favorite is the Cashmere Concealer cant leave home without concealer because of my dark circle, this is just a dream to apply to your face @paulyalisa
Kimmy Ripley
November 12, 2015 at 12:01 pmWould love to try the Effortless Blendable Kohl Multi-Use Crayon
Imii Mace
November 12, 2015 at 11:48 amThe Cashmere Concealer! @imiimace
Zoe Anyon
November 12, 2015 at 11:25 amThe Cashmere Concealer
Stephanie Rhodes
November 12, 2015 at 10:51 amSeamless, smooth and fabulous brand. Always ready for classy evenings
Lynda
November 12, 2015 at 10:38 amEffortless Kohl Eyeliner @oshkoshbgosh321
Jennifer R
November 12, 2015 at 10:13 ami like the contouring pen
Maria Hackett
November 12, 2015 at 9:23 amI Love burberry lipsticks
Retweeting as @hackettlady
Kathryn Casbolt
November 12, 2015 at 8:55 amThe Cashmere Concealer – so easy to apply 🙂