The skincare technique you need to try

One of the biggest surprises I’ve discovered about skincare in the last five years is how important application techniques are. How you apply and use your skincare products can make a big difference in how well the products work. I saw one study from a French skincare brand that demonstrated a 20% increase in the efficacy of the products when they were massaged into skin in an upward motion. This stimulates microcirculation and helps the products absorb into the skin. When I interviewed Solange Dessimoulie the founder of Decleor, she couldn’t emphasize enough how important it is to take time to really work your products into skin. “Women today are in too much of a rush,” she told me. “Skincare is sensorial and we need to take the time to make it pleasurable. Gentle massage is incredibly important. It feels so good on the skin and does make a big difference. Skin glows when you take this time.”

Jacques Courtin-Clarins, founder of the Clarins brand, was equally passionate about application techniques. He used to take inspiration from spa treatments and combined them with his latest plant extracts to help his clients get the very most from their products. He was very focused on how to improve lymphatic drainage and increase blood flow to the skin. That’s how he came to create his signature “Auto Lifting Method.” If you only try one skincare technique, give this one a try. It’s worth it.

clarins auto lifting method

“It is so important to warm your serums and skincare products in the palm of your hand before applying,” says Rosemary Mills, a trainer for Clarins. “This helps activate the ingredients. And by rubbing your hands together, you distribute the formula evenly on both hands.” She says the key is to gently press the products onto your face starting with placing both palms over your eyes and forehead. “This avoids pulling and tugging on skin that most women and men do when applying their products. This can weaken the tissues over time with too much pulling.” Sit in a chair and place your elbows on your knees. Then use the weight of your head to gently push down on your hands over your face. See the video here for the simple steps. “The key is to use the full weight of your head. This really helps with lymphatic circulation. What’s interesting is the shape of our hands is ideal to cover our face.”

This technique only takes five minutes and it feels really good. But what I love about it, is that it makes your skincare products work better. You’ll get more results from the products you have.


  • Reply
    June 10, 2015 at 1:10 am

    Classic beauty tip from Clarins and the best! I have been using this technique (warming and applying it upwards and outwards) since their clerk taught me. It’s what has helped me make sure I am getting the most out of my skincare 😉

  • Reply
    Melissa Macintosh
    June 9, 2015 at 11:39 pm

    Dave thanks for the webpage

  • Reply
    Laurie L
    June 9, 2015 at 10:51 pm

    I Loved this…Thank you <3 🙂
    ~Peace Love n Big Hugs~

  • Reply
    June 9, 2015 at 1:35 pm

    great tips I never knew this one. ..deff going to start doing this now @bmfb636

  • Reply
    June 9, 2015 at 1:34 pm

    great tips I never knew this one. ..deff going to start doing this now

  • Reply
    Debbie S.
    June 9, 2015 at 12:43 pm

    I never knew a lot of these tips, especially warming serum, very interesting.

  • Reply
    Regina Twitter;regcocco
    June 9, 2015 at 6:59 am

    Thanks for this advise!

  • Reply
    Evaggelia Zachariadou
    June 9, 2015 at 2:28 am

    Thanks for these useful tips!! @litsazachariad1

  • Reply
    Mary Lou MacKenzie
    June 8, 2015 at 9:36 pm

    Great info! Thanks.

  • Reply
    Branka Stefanovic
    June 8, 2015 at 7:12 pm

    I’m afraid of losing product to my hands before it gets to my face. Any suggestions??

  • Reply
    Lisa Ann
    June 8, 2015 at 6:27 pm

    Awesome! Thanks!

  • Reply
    Sharon Kaminski
    June 8, 2015 at 10:27 am

    These are very good tips. I will try these.

  • Reply
    Diane K.
    June 8, 2015 at 7:01 am

    Fabulous video. Been using these techniques since reading this article and it seems to really work. If nothi ng else, it sure feels good and is very relaxing.

    You must check out this video, read the short article and try it. You have nothing to lose but dull, dry skin.

    Diane K.
    kleimanlaw at aol dot com

  • Reply
    Nazlı Börkü
    June 8, 2015 at 3:32 am

    I will try this tips from today

  • Reply
    Sandi Morris
    June 7, 2015 at 7:34 pm

    This video looks great for your lymphatic drainage but to apply product it doesn’t look like it would pull the product into the skin. I agree the patting is important but the video seems to make this point that it’s just a quick pat of skin care product then the “lift”. I think more emphasis should be on the application as well. How are you supposed to promote blood circulation with these few steps?

  • Reply
    Meghan Nightingale
    June 7, 2015 at 3:55 pm

    Proper skin care should take time. If you spend an hour doing your make up, plan at least the same. The better you treat your skin the better you will look! 🙂

  • Reply
    Alayne Langford
    June 7, 2015 at 3:45 pm

    Great tips!

  • Reply
    Despoina Iordanoglou
    June 7, 2015 at 3:14 pm

    super advices

  • Reply
    Nazlı Börkü
    June 7, 2015 at 12:09 pm

    thankyou for beauty tips 🙂

  • Reply
    lynda hardie
    June 7, 2015 at 11:52 am

    It’s worth having a facial and seeing how they apply the products or chatting about this when selecting your product. Really useful advise.

  • Reply
    ouida stokes
    June 7, 2015 at 10:15 am

    I am confused, one says massage it in to stimulate circulation, the other is pat it with the hands to keep from tugging and pulling areas that don’t need it. Which is it? Help!

  • Reply
    Nicole Bertram
    June 7, 2015 at 9:55 am

    Thank you for these tips to care my face! Its very important to know!
    Greetings Nicole. ♥

  • Reply
    June 7, 2015 at 9:41 am

    What a difference! I had no idea that application is the key to a great look!

  • Reply
    Wendy Jones
    June 7, 2015 at 8:51 am

    great advise

  • Reply
    June 7, 2015 at 8:50 am

    Love these beauty tips!

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