The skincare technique you need to try

One of the biggest surprises I’ve discovered about skincare in the last five years is how important application techniques are. How you apply and use your skincare products can make a big difference in how well the products work. I saw one study from a French skincare brand that demonstrated a 20% increase in the efficacy of the products when they were massaged into skin in an upward motion. This stimulates microcirculation and helps the products absorb into the skin. When I interviewed Solange Dessimoulie the founder of Decleor, she couldn’t emphasize enough how important it is to take time to really work your products into skin. “Women today are in too much of a rush,” she told me. “Skincare is sensorial and we need to take the time to make it pleasurable. Gentle massage is incredibly important. It feels so good on the skin and does make a big difference. Skin glows when you take this time.”

Jacques Courtin-Clarins, founder of the Clarins brand, was equally passionate about application techniques. He used to take inspiration from spa treatments and combined them with his latest plant extracts to help his clients get the very most from their products. He was very focused on how to improve lymphatic drainage and increase blood flow to the skin. That’s how he came to create his signature “Auto Lifting Method.” If you only try one skincare technique, give this one a try. It’s worth it.

clarins auto lifting method

“It is so important to warm your serums and skincare products in the palm of your hand before applying,” says Rosemary Mills, a trainer for Clarins. “This helps activate the ingredients. And by rubbing your hands together, you distribute the formula evenly on both hands.” She says the key is to gently press the products onto your face starting with placing both palms over your eyes and forehead. “This avoids pulling and tugging on skin that most women and men do when applying their products. This can weaken the tissues over time with too much pulling.” Sit in a chair and place your elbows on your knees. Then use the weight of your head to gently push down on your hands over your face. See the video here for the simple steps. “The key is to use the full weight of your head. This really helps with lymphatic circulation. What’s interesting is the shape of our hands is ideal to cover our face.”

This technique only takes five minutes and it feels really good. But what I love about it, is that it makes your skincare products work better. You’ll get more results from the products you have.


  • Reply
    Carol L
    June 7, 2015 at 8:23 am

    Thanks for the video and info. I’m always looking for products that absorb into the skin and don’t just lay there. Rubbing it into our hands heats it and that’s what I’ll be doing from now on. Thanks again.
    Carol L

  • Reply
    Nancy Reid
    June 6, 2015 at 6:31 pm

    I learned a lot here and am excited to try this method of apply skin care products to my face. It looks like a relaxing technique.

  • Reply
    June 6, 2015 at 3:59 pm

    You always have good advises, thanks Dave!!

  • Reply
    Domniki Sarri
    June 6, 2015 at 3:24 pm

    great info!thanks for sharing!

  • Reply
    Manisha Bhadana
    June 6, 2015 at 1:35 pm


  • Reply
    ellen chevarie
    June 6, 2015 at 1:19 pm

    I love learning new beauty tips and can always learn something new.great tips that I can start implementing.

  • Reply
    June 6, 2015 at 12:05 pm

    i want to try Mr. Lackie its very usefule information to warm first the hand and to stay in each position for 10 min.To be honest none of the girlswho buy cream they dont mentioned…..thank you so much for the video info.. <3 !!

  • Reply
    Carol L
    June 6, 2015 at 9:35 am

    Wonderful. If you try it you see your hands actually cup your face perfectly. I’ve been doing it all wrong. But it’s never too late. Thanks so much for the demo & info.
    Carol L

  • Reply
    Cheryl L.
    June 6, 2015 at 9:26 am

    Great info Dave! Some things I should have been doing all along. @che170

  • Reply
    June 6, 2015 at 8:35 am

    You always have great #protips

  • Reply
    Dawn Duty
    June 6, 2015 at 7:38 am

    Thanks gonna try!

  • Reply
    June 6, 2015 at 7:37 am

    wow great tips i am going to try that today !!!!!!

  • Reply
    Dounya zad
    June 5, 2015 at 9:21 pm


  • Reply
    June 5, 2015 at 5:36 pm

    I’ve been using this techniques and these products for a couple years now and have had several comments on how good my skin looks and that I look younger than 5yrs ago!

  • Reply
    Carolle Wieler
    June 5, 2015 at 4:20 pm

    Great tips from the experts

  • Reply
    Sarika Lal
    June 5, 2015 at 2:23 pm


  • Reply
    June 5, 2015 at 2:09 pm

    Interesting about using palms for serum. Thanks for the tip !

  • Reply
    May 11, 2015 at 8:45 pm

    Going to try it out today!

  • Reply
    rosa c.
    May 7, 2015 at 5:21 am

    i think this is just recommended for moisturizers without any harsh ingredients imagine it getting in your eyes yikes!

  • Reply
    Karen Ali
    May 6, 2015 at 1:10 pm

    Def trying this today!!

  • Reply
    September Dee
    May 6, 2015 at 11:50 am

    Thanks for these tips! It makes a great deal of sense. I definitely need to take the time to apply the products correctly and with some thought and focus not in a rush.

  • Reply
    michelle in belfast
    May 6, 2015 at 11:29 am

    fair enough, but lol @”manual auto-lifting”

  • Reply
    Ksenia Klyukina
    May 6, 2015 at 11:09 am

    So easy! Going to try today!

  • Reply
    Julie Prasad
    May 6, 2015 at 9:25 am

    Would love to try it

  • Reply
    May 6, 2015 at 7:15 am

    Sounds logical, press moisturizer onto a clean face for smooth results. As in pressing a freshly washed shirt to look your best.

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