The skincare technique you need to try

One of the biggest surprises I’ve discovered about skincare in the last five years is how important application techniques are. How you apply and use your skincare products can make a big difference in how well the products work. I saw one study from a French skincare brand that demonstrated a 20% increase in the efficacy of the products when they were massaged into skin in an upward motion. This stimulates microcirculation and helps the products absorb into the skin. When I interviewed Solange Dessimoulie the founder of Decleor, she couldn’t emphasize enough how important it is to take time to really work your products into skin. “Women today are in too much of a rush,” she told me. “Skincare is sensorial and we need to take the time to make it pleasurable. Gentle massage is incredibly important. It feels so good on the skin and does make a big difference. Skin glows when you take this time.”

Jacques Courtin-Clarins, founder of the Clarins brand, was equally passionate about application techniques. He used to take inspiration from spa treatments and combined them with his latest plant extracts to help his clients get the very most from their products. He was very focused on how to improve lymphatic drainage and increase blood flow to the skin. That’s how he came to create his signature “Auto Lifting Method.” If you only try one skincare technique, give this one a try. It’s worth it.

clarins auto lifting method

“It is so important to warm your serums and skincare products in the palm of your hand before applying,” says Rosemary Mills, a trainer for Clarins. “This helps activate the ingredients. And by rubbing your hands together, you distribute the formula evenly on both hands.” She says the key is to gently press the products onto your face starting with placing both palms over your eyes and forehead. “This avoids pulling and tugging on skin that most women and men do when applying their products. This can weaken the tissues over time with too much pulling.” Sit in a chair and place your elbows on your knees. Then use the weight of your head to gently push down on your hands over your face. See the video here for the simple steps. “The key is to use the full weight of your head. This really helps with lymphatic circulation. What’s interesting is the shape of our hands is ideal to cover our face.”

This technique only takes five minutes and it feels really good. But what I love about it, is that it makes your skincare products work better. You’ll get more results from the products you have.


  • Reply
    June 12, 2015 at 9:37 am

    Wow! I actually do this & I didn’t know that I was doing it correctly! LOL! My skin care routine is more advanced at night before bed than in the morning but I use a spray toner, a tonic, a serum, a moisturizer & then an eye cream & lip treatment (by Terry Baume de Rose = AMAZING!) at night & I felt like when I apply the tonic & the serum that I was indeed pulling my skin too much even tho the instructions forfor both products say to massage into skin in upward, circular motions. So I started warming a few drops of product in my hands & then pressing it into my skin & then lightly patting til fully absorbed before I apply the next product. I feel like it’s making a huge difference especially in reference to lymphatic drainage. I’ve only been doing this technique for the past 2 or 3 weeks but the huge bags under my eyes are all but gone & I no longer wake up with a puffy face & puffiness around my eyes! I thought it had something to do with new products I’m trying out but I think it’s bc of how I’m applying the products to my skin.

  • Reply
    June 12, 2015 at 8:38 am

    I had no idea. Well that should make a difference….I ll definitely take the time to do it from now on…love clarins cosmetics I have never seen this gift set though I d love to win for once!

  • Reply
    June 12, 2015 at 8:36 am

    I had no idea. Well that should make a difference….I ll definitely take the time to do it from now on…

  • Reply
    June 12, 2015 at 8:35 am

    I had no idea. Well that should make a difference….I lol definitely take the time to do it from now on…

  • Reply
    June 12, 2015 at 8:34 am

    I had no idea. Well that should make a difference….

  • Reply
    June 12, 2015 at 7:28 am

    I have been reading about fashion and cosmetics for decades and this is new to me. Thank you Dave for not only your terrific giveaways but also for giving us useful and good information.

  • Reply
    June 12, 2015 at 5:11 am

    Hi Dave. Never thought about the importance of applying skincare properly. Thanks for the tips and the opportunity to win.

  • Reply
    Sophie Robinson
    June 12, 2015 at 2:08 am

    Can’t wait to try these tips, thankyou

  • Reply
    Nazlı Börkü
    June 11, 2015 at 12:49 pm

    thanks for this tips

  • Reply
    Ailsa Porter
    June 10, 2015 at 10:43 am

    I would love to win

  • Reply
    Tracey B.
    June 10, 2015 at 10:18 am

    Thanks for the reminder of Clarins’ application technique. This would be a great set to get to know this beauty line.

  • Reply
    Christine Bisignani
    June 10, 2015 at 10:07 am

    I would love to win the best of the best….. it would make my day!! Thank you for the opportunity Dave

  • Reply
    Evaggelia Zachariadou
    June 10, 2015 at 5:57 am

    It’s definitely worth trying these tips!! Thanks a lot!,! @litsazachariad1

1 2 3

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.