shu uemura x Super Mario Bros.
Japanese artistry makeup brand shu uemura is constantly surprising fans with its unexpected holiday collaborations. Remember the limited edition collection by Karl Lagerfeld’s cat, Choupette? Those makeup palettes were like catnip for beauty enthusiasts. For holiday 2017, shu is tapping an iconic video game that remains a cultural sensation in Asia: Super Mario Bros. Originally launched September 13, 1985 by Nintendo, the game has had sales in excess of 40 million to date. In the video game, Mario and his brother Luigi travel through the Mushroom Kingdom in order to rescue Princess Toadstool from the antagonist Bowser. It has had a television series, an anime and a full-length feature film. It has also fueled a pixel-themed fashion trend. Add beauty trend to that list now. Here’s an overview of the collection.
Brand: shu uemura
City: Tokyo
Collaboration: Super Mario Bros
Trend: 80s retro video games & pixel images are trending around the world with a new generation of consumer
Mario: Video game star Mario is not just a game character, but a symbol of Japanese pop culture. He’s beloved throughout the country.
The collection: shu uemura has created a limited edition holiday collection that captures the energy and vibrancy of the video game. Eye-popping pinks and sleek gold pair off against shocking red and brave amber.
Collector item: A high-tech looking black makeup case with the Mario images embossed into the case.
Shu uemura x Super Mario Bros Collection
Eye & Cheek Palette, $125
Drawing Pencils (in 4 shades) $28 each
2-way Stamp Liner, $39
Rouge Unlimited Sheer Shine in Stage Cleared and Saved Peach, $36 each
Supreme Matte lipsticks in PK375, PK376, RD187, $36 each
Tint in Balm in Flower Field and Fire Flower, $36 each
Cushion Blush in Dreamy Mauve and Brave Amber, $45 each
Block:Booster in beige, $48
Eye Lash Curler, $25
Skin Perfector Mist, $34
Ultime8 Cleansing Oil, 450 ml, $99 and 150 ml, $49
Makeup Box, $525
shu uemura is available in Canada at select Hudson’s Bay stores and thebay.com
59 Comments
Bre C
October 26, 2017 at 10:00 pmHi Mr. Dave Lackie!!
Wow! This is super cool!!
Growing up with Nintendo & Mario, & now having makeup collaborated with it is marvellous!!
I would love to have this beautiful collection! So many creative products.
A unique set for the holidays!
Everything looks so cool!
Thanks for the chance Mr. Dave!
❤️❤️????☺️
@BreStarMJ
Pam Cox
October 26, 2017 at 9:33 pmLove love love
Annette Pieniazek
October 26, 2017 at 8:17 pmAdorable & wearable collection! Can’t wait to try it.
Diane K.
October 26, 2017 at 3:08 pmI LOVE shu uemura and I LOVE this collection, especially the palette and the pink eye pencil. I was trying to decide if I could afford the palette, since it’s quite expensive and within 2 days of its release, it had already sold out. I love this whole collection. Not only does the make up look fabulous but I love the packaging.. And that train case is so lovely.
SHU. I will always love you
@DianeLori
mairi theo
October 26, 2017 at 1:18 pmSuch a fun collection — love the pink “drawing pencil” — and actually ALL of it!
Thank you so much Dave!
@MaryMairi
Chantal Hercules
October 26, 2017 at 5:15 amI love the makeup box @HerculesChantal
Jenise Avila
October 26, 2017 at 3:04 amWould hate to use it and ruin it. Awesome love mario everything
Paula D
October 26, 2017 at 12:30 amLOVE this!
Trisha Currey-Porter
October 25, 2017 at 10:41 pmWOW, this collection is stunning! I really love every single piece!
Meni S
October 25, 2017 at 10:35 pmHi Dave, this is way too cute! ????
tabetha tlili
October 25, 2017 at 10:09 pmlove this
Julie-Lynne McCann
October 25, 2017 at 7:10 pmSuper cute and very eye catching!!
Winndee Wonderland
October 25, 2017 at 6:46 pmWOW!!! ???????? what an AMAZING collection! I need the ENTIRE thing! ????????✨???? xx @clipsofmakeup
Cynthia Sacks
October 25, 2017 at 5:19 pmSuch a fun collection — love the pink “drawing pencil” — and actually ALL of it! @cindy_sacks
Julie Carwardine
October 25, 2017 at 5:02 pmLove this! So fun! @JuJu_Carbo
carrie Sidley
October 25, 2017 at 5:01 pmWhat an awesome set! Love the purples ♡
Doris Calvert
October 25, 2017 at 3:30 pmNow that’s an amazing collection!!
Rhonda Lushington
October 25, 2017 at 2:46 pmThis is such a great collection. The colours are awesome????
@rlushington
Sil
October 25, 2017 at 2:36 pmI love this!
@cardamom20
Nancy gardner
October 25, 2017 at 1:53 pmVery nice great collection and the makeup case bonus
Rebecca Stanchfield Meeks
October 25, 2017 at 1:46 pmSo totally awesome! Love all the colors and that makeup box, just what Adele needs to hold her stash..lol!
@MeStanchfield
danielle Perrault
October 25, 2017 at 1:28 pmThat hole set show how mutch some artist got humer sens with sutch quality product!
Love your’s to!
@danielleperrau4
denise
October 25, 2017 at 12:12 pmbeautiful and fun set
@momof3boysj
Emily Mitton
October 25, 2017 at 11:46 amThis is seriously cool!!!
September Dee
October 25, 2017 at 11:16 amWhat a fun collection!! Great for the Super Mario fans at holiday time.