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shu uemura x Super Mario Bros.

shu uemura x Super Mario Bros.

shu uemura x super mario bros

Japanese artistry makeup brand shu uemura is constantly surprising fans with its unexpected holiday collaborations. Remember the limited edition collection by Karl Lagerfeld’s cat, Choupette?  Those makeup palettes were like catnip for beauty enthusiasts. For holiday 2017, shu is tapping an iconic video game that remains a cultural sensation in Asia: Super Mario Bros. Originally launched September 13, 1985 by Nintendo, the game has had sales in excess of 40 million to date. In the video game, Mario and his brother Luigi travel through the Mushroom Kingdom in order to rescue Princess Toadstool from the antagonist Bowser. It has had a television series, an anime and a full-length feature film. It has also fueled a pixel-themed fashion trend. Add beauty trend to that list now. Here’s an overview of the collection.

Brand: shu uemura

City: Tokyo

Collaboration: Super Mario Bros

Trend: 80s retro video games & pixel images are trending around the world with a new generation of consumer

Mario: Video game star Mario is not just a game character, but a symbol of Japanese pop culture. He’s beloved throughout the country.

The collection: shu uemura has created a limited edition holiday collection that captures the energy and vibrancy of the video game. Eye-popping pinks and sleek gold pair off against shocking red and brave amber.

Collector item: A high-tech looking black makeup case with the Mario images embossed into the case.

Shu uemura x Super Mario Bros Collection

shu uemura x super mario bros eye and cheek paletteEye & Cheek Palette, $125

shu uemura x super mario bros drawing pencilDrawing Pencils (in 4 shades) $28 each

shu uemura liner and stamp2-way Stamp Liner, $39

shu uemura limited editon sheer shineRouge Unlimited Sheer Shine in Stage Cleared and Saved Peach, $36 each

shu uemura x super mario bros rouge unlimited

shu uemura rouge unlimited lipstickSupreme Matte lipsticks in PK375, PK376, RD187, $36 each

shu tint in balmTint in Balm in Flower Field and Fire Flower, $36 each

shu uemura blush cover

shu uemura cushion blushCushion Blush in Dreamy Mauve and Brave Amber, $45 each

shu uemura block boosterBlock:Booster in beige, $48

shu uemura eyelash curlerEye Lash Curler, $25

shu uemura skin perfector mistSkin Perfector Mist, $34

shu uemura cleansing oilUltime8 Cleansing Oil, 450 ml, $99 and 150 ml, $49

shu uemura makeup boxMakeup Box, $525

shu uemura x super mario bros

shu uemura is available in Canada at select Hudson’s Bay stores and thebay.com


  • Reply
    Doris Humber
    October 25, 2017 at 11:07 am

    This is such a cool collection!! Love it!

  • Reply
    Sheree D Snyder
    October 25, 2017 at 10:49 am

    I would love to win this!!!

  • Reply
    October 25, 2017 at 10:25 am

    This is absolutely amazing! What a beautiful make up set! Thank you for this giveaway Dave! @kimkiss09

  • Reply
    Rania R
    October 25, 2017 at 10:19 am

    I would love to have this. So cute !!

  • Reply
    Monique Chesterfield
    October 25, 2017 at 10:16 am

    Looks awesome!!

  • Reply
    Brandy Skipper
    October 25, 2017 at 10:06 am

    How cute is this packaging my goodness I would love to have this @brandyskipper33

  • Reply
    October 25, 2017 at 9:20 am

    The colors and the overall design has been catching my eye since I first saw this collection! They did a great job with the collaboration.

  • Reply
    Cheryl Royston
    October 25, 2017 at 9:18 am

    These look so fun!! 🙂 @Cher_Ann5

  • Reply
    October 25, 2017 at 8:57 am

    Wowwww wonderfull because I did played Mario in de nineties wiht my eldest daughter so I would love to win this great gift…. @chucky1012

  • Reply
    October 25, 2017 at 8:55 am

    Omg what beautiful set looks like toys and candy and make up all toghter love the packaging its fun the colors are beautifyl this set its a eye candy

  • Reply
    Cynthia Chambers
    October 25, 2017 at 8:54 am

    Should be fun trying different looks with this Collection! Lovely!

  • Reply
    October 25, 2017 at 8:48 am

    As someone who has played Nintendo games for over 10 years now.. and is a big time shu girl, I love this collab! I found out about this collab back in July when it was first announced and I flipped!!! The designs are soooo good. I truly love what pieces they have done for this collection. I want to pick up double of some items ! My favourites are the pink Cushion blush, eyeshadow palette and the stage cleared lipstick! So gorgeous !!

  • Reply
    Mary Shean
    October 25, 2017 at 8:45 am

    Such a great idea love it ????

  • Reply
    Elle Poliou
    October 25, 2017 at 8:43 am

    I’ve never tried these products but i really like that Eye & Cheek Pallette ❤️ @EllePoliou2109

  • Reply
    Wendy Carter
    October 25, 2017 at 8:41 am

    Looks fun loving it

  • Reply
    Rozeena Karim
    October 25, 2017 at 8:40 am

    Beautiful packaging ????

  • Reply
    Linda L
    October 25, 2017 at 8:20 am

    Such fun!! Love the packaging and the beautiful colours! ????????shu uemura❤

  • Reply
    October 25, 2017 at 8:14 am

    The light colors and design of the bag are super cute never seen this before ty for sharing

  • Reply
    October 25, 2017 at 8:13 am

    The collaboration is so cute. I still have that game. But do not play it anymore.

  • Reply
    October 25, 2017 at 8:08 am

    The colors and design of the bag are super cute ty for the chance

  • Reply
    Alexandra Caso-Gustafson
    October 25, 2017 at 8:02 am

    Wow, looks very interesting! Love the Mario theme!

  • Reply
    Pam lampley
    October 25, 2017 at 7:49 am

    Love it

  • Reply
    Pam lampley
    October 25, 2017 at 7:48 am

    This will be a great gift to win. Fingers crossed.

  • Reply
    October 25, 2017 at 7:39 am

    How fun are these?

  • Reply
    Barrie Philpott
    October 25, 2017 at 7:10 am

    I have never had any experience of these before

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