New York-based apothecary brand Kiehl’s is donating 100% of net proceeds of a Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation to protect the fragile Atlantic Puffin population along the East Coast. Sales from this cult product will be used by Kiehl’s to symbolically adopt 300 puffins as part of the CWF Adopt a Species program. The funds will be used to support research to better understand the threats facing Canada’s at-risk seabirds and ensure their habitat is conserved.
Launched in 2009, the Creamy Eye Treatment with Avocado quickly became a customer favourite. The thick, creamy preparation helps keep the delicate skin around the eye area well hydrated. Fatty acids naturally found in Avocado oil are superbly rich and act as effective moisturizers. Additionally, they provide a natural and gentle source of Vitamin A. Shea butter in the formula works as a conditioning agent and provides further moisturization.
What’s unique about this product is that is has a two-part structure for dual hydration. Upon application, the cream feels buttery on skin. Gently blending the formula with the tip of your finger bursts a barrier so that water is released into the skin. You’ll feel a refreshing sensation when this happens. The texture also allows the cream to hold its place in the delicate under-eye area so it absorbs and doesn’t migrate into the eyes. It’s colourant and fragrance-free so it won’t irritate eyes. It can be used day or night.
The limited edition product boasts a unique label of puffins perched on a seaside cliff. It’s the work of renowned Canadian artist Robert Bateman and is entitled “Bright Day – Atlantic Puffins.” He’s one of the country’s finest artists and is known for his commitment to ecology and conservation.
Atlantic Puffins spend much of their time at sea, swimming and diving for small fish, their favourite food. They are much better at swimming than flying. You’ll notice frequent Puffin crash landings if you see them in their natural habitat. They are best known for their vibrant appearance during mating season. Their bills become vivid orange, blue and yellow in colour. When breeding season ends, they shed these colourful bill plates.
The “Atlantic Puffin” Limited Edition Creamy Eye Treatment with Avocado is available at Kiehl’s counters in Canada now and at thebay.com.
I gave away a pair of these products to one lucky winner who commented on the blog post. Congrats to Daniel M.
291 Comments
Margaret E
April 12, 2015 at 6:57 pmWhat a lovely collaboration! It was dust I brushed out of my eye when I read this, honest. Good for you Kiehl. We can only hope this sets an example for other companies.
Daniel
April 12, 2015 at 6:57 pmWhat a fantastic idea, I’m from Newfoundland and have seen first hand how cute and amazing these little birds can be . And we’ll just about everyone’s looking for a under eye repair so what a great combo .
Christina Cancilla
April 12, 2015 at 6:56 pmHi Dave, omg I can’t believe this, I just finished reading a book called Little Beach Street Bakery, by Jenny Colgan the main girl moves from Plymouth England to an almost island village near Cornwall, a baby Puffin flies into her window pane and injuries himself, she fixed his wing and he rode on her shoulder! She called him Neil..lol she took him to a Puffin sanctuary miles and miles away..one morning there he was back, pecking at her window..Delightful story, I had not thought about Puffins till I read this book and now your post.. 🙂 I would love to win.
Toan
April 12, 2015 at 6:51 pmHow cute! Heard many great things about this eye cream too!
September Dee
April 12, 2015 at 6:51 pmCongratulations to Kiel’s for getting involved with the Puffin project, I’m a huge animal lover and do what I can to support the causes. They are so vulnerable and we can all do our fair share to help. Sometimes nature needs an extra dose of compassion and caring. I’m so glad Kiel’s is setting an example for other companies to give back. The product is super and it is a win win situation for the puffins, the company and the consumer. If your eyes are puffin’ (lol) use the creamy eye treatment with avocado to soothe and hydrate them.
Adrienne
April 12, 2015 at 6:50 pmLove this collaboration! I am happy to support brands that give back to our environment.
@adriennetree
MzRobson
April 12, 2015 at 6:50 pmWhat a great idea. If only other high profile companies would follow suit.
We have to protect all of our species, once they’re gone, they’re gone.
Lidia Mendez
April 12, 2015 at 6:50 pmQue buena idea, buena colaboración, suena interesante.
Jodi
April 12, 2015 at 6:50 pmI love this collaboration!
Jane Sandona
April 12, 2015 at 6:37 pmawesome packaging and partnership, inspiring!
Gabrielle
April 12, 2015 at 6:15 pmThere’s nothing more beautiful than caring about the world and the creatures that live in it. I, for one, have a higher opinion than ever of Kiehl’s for this collaboration.
Jolie
April 12, 2015 at 6:12 pmWhat a smart idea from Kiehl’s! There is nothing better that a company that gives back to nature, especially since a lot of their products are derived from nature.
mairi theo
April 12, 2015 at 6:04 pmSmart and interesting♡♡
Illy Junus
April 12, 2015 at 6:02 pmFabulous idea from Kiehl’s giving the meaning puffy eyes to puffin. I love company that give back to wild life and nature.
Lori pouncey
April 12, 2015 at 5:09 pmBeautiful art work and Kiehl’s creamy eye treatment sounds absolutely amazing. I can only imagine how moisturizing it must feel to the eye area. What a innovate idea to combine the two. I wish more designers would take note of his work and show compassion for more natural habitats. Such an amazing product review. Ty for sharing and for the opportunity to win this amazing product ☺
IrinaK
April 12, 2015 at 5:08 pmVery interesting
IrinaK
April 12, 2015 at 5:08 pmVery interesting
Wendy M.
April 12, 2015 at 5:05 pmGreat collaboration. Nice to see Kiehl’s bring attention to the puffins.
elizabeth davidson
April 12, 2015 at 4:59 pmBRAVO Kiehls! These Puffins are beautiful little creatures of God and I am so pleased that Kiehl’s is giving to help them. I absolutely adore this idea and would love to treat my currently VERY Puffy eyes and skin around them. 🙂
Happygidge
April 12, 2015 at 4:03 pmWell done Kiehl’s! Supporting the Puffin and our puffin’ eyes is a win win! Huzzah!
Elizabeth Vlug
April 12, 2015 at 3:57 pmWhat a fabulous idea!! More companies should do this. We have visited these cute little Puffins on our visit to Newfoundland. So very cute. Thanks for the review and the contest.
lenoc
April 12, 2015 at 3:53 pmThis makes me very happy. Other brands should take notes…
Lia Pap
April 12, 2015 at 3:52 pmVery smart!
Barbara Wallace
April 12, 2015 at 3:51 pmWhat a perfect marriage of product and sustainability. Support puffin research while we treat our delicate and perhaps, ‘puffy’ skin surrounding our eyes with Keil’s limited edition Creamy Eye Treatment with avocado. Kiehl’s has realized that we as consumers care about our environment and the creatures that inhabit it, and is helping to improve their social responsibility profile. Good for them for increasing our awareness of the Puffin and the habitat it calls home.
@spiderwebber8
April 12, 2015 at 3:48 pmThis really is a great Puffin job your doing.