Happy 80th Birthday Lancome!
The venerable French luxury house celebrates eight decades of beauty. Here’s a timeline chronicling its remarkable evolution.
1935
Lancome unveils five exotic fragrances at the Brussels World’s Fair. With names such as Bocages, Kypre, Tropiques, Conquete and Tendres Nuits, women are immediately charmed.
La Boutique Lancome opens its doors at 29, rue du Faubourg Saint-Honore, Paris. A multi-faceted line that was created by the visionary Armand Petitjean featured fragrance, skincare and make-up from its inception and quickly grew to be distributed in 30 countries within its first five years.
The name Lancome is taken from Petitjean’s Chateau de Lancosme.
The rose becomes the signature emblem of the brand.
1942
Lancome school was founded to teach proper skincare and makeup techniques. The Lancome “ambassadresses” are then dispatched to remote locations around the globe to represent, introduce and promote the brand. Each woman embodied the “Parisienne”, the stylish Parisian woman who embodies Lancome’s image.
1946
Lancôme offers a taste of the exotic through its high quality fragrances. The spicy Marrakech debuts and becomes a sensation.
1952
The original Tresor bottle is unveiled featuring seventy-five hand-polished facets. It was created by George Delhomme. The scent was a warm spicy-woody fragrance for her.
1955
La Ligne Oceane skincare line launches in France.
1965
Lancôme invests heavily in skin care and creates luxurious formulas that soothes dry skin and addresses a variety of concerns. Absolue launches this year and offers effective hydration in a beautiful texture.
1967
Lancomatique: Lancome’s first fluid mascara is an instant hit.
1978
Lancome makeup collections first appear.
1982
Lancome expands into Asia
1983
Isabelle Rossellini becomes the face of Lancome.
1995
The innovative brightening line, Blanc Expert debuts.
2009
Skin perfector Genifique debuts.
2012
Julia Roberts appears as the face of La Vie est Belle.
2014
Actress Lupita Nyongo signs on as a brand ambassador
Grandiose mascara debuts.
2015
Pro Makeup Artist Lisa Eldridge signs on as Creative Director of Makeup.
La Vie est Belle, a sumptuous coffee table book is published celebrating 80 years of French beauty.”
“Beauty is a woman who can love with her whole self. Without vanity and unconditionally.” – Kate Winslet, Lancome Amassador
What is your all-time favourite Lancome product and why? Tell us in a comment below and you could win this spectacular “My French Palette” from the French Innocence Spring Collection. We’ll draw a winning name on Friday, February 20th.
739 Comments
Mary H.
February 13, 2015 at 10:03 amMy all-time favorite is the Tonique Radiance – Clarifying Exfoliating Toner. I love the palette. Happy Saturday Dave! I think you have the most fantastic job! How fun!
nikki
February 13, 2015 at 10:03 amlove there Absolue premium bx. its super expensive but an awesome moisturizer with spf and smells amazing! it def one i cant repurchase all the time but like to when i can 🙂
Diana Thompson
February 13, 2015 at 10:01 amMoisturizer is light and pleasant without annoying irritants.
Happygidge
February 13, 2015 at 9:57 amTresor is my all time fave
Michelle Kaiser
February 13, 2015 at 9:52 amThe only product i know is Lancome Hypnose Senses perfume. I love it. But the palette is also gorgeous, but i have no experience with Lancome make-up.
sassy
February 13, 2015 at 9:46 amMy first parfum was Lancome Tresor (I was 10 and that gift was really unexpected and I just wanted to look at that pretty bottle -not to mention that I felt so grown up :)) Today 20years later Tresor is still one of my most loved parfums
Dana Rodriguez
February 13, 2015 at 9:39 amI love the Rénergie Lift Makeup SPF 20.
Sophia
February 13, 2015 at 9:31 amLa Vie est Belle 🙂 is the best and i actually love everything Lancome
Anna Z.
February 13, 2015 at 9:31 amPerfume Lancome Hypnose is the best for me.
Ioanna Alexopoulou
February 13, 2015 at 9:27 amMy favorite Lancome product is the perfume~ La Vie est Belle!I love it! 🙂
Yasmine choudhry
February 13, 2015 at 9:21 amSo hard as love lot of products.
Think genefique serum
Saba
February 13, 2015 at 9:18 amMy fav is Bi-Facil eye makeup remover!!!
Elizabeth H
February 13, 2015 at 9:16 amThe Rouge in Love Lipstick is my absolute favourite. I feel like a pin-up model when I wear it!
Aleksandra
February 13, 2015 at 9:13 amTeint Miracle Foundation & Poeme perfume
Kiera P
February 13, 2015 at 9:13 amI’ll be honest. I’ve never actually tried one of their products 🙁 would love for this to be my first, though!
Coral
February 13, 2015 at 9:13 amGenifique advanced youth activating concentrate and Teint Idole Ultra 24 hour makeup are my favorites.
Lindsey C.
February 13, 2015 at 9:11 amMy favorite is the Grandiose mascara, gives great curl and fullness!
Ali P
February 13, 2015 at 9:04 amLa Vie est belle perfume is my favourite. It’s very floral and feminine. Also love the Gloss in Love lip maximizer which leaves lips smooth. These are must have products!
Carl Watkins
February 13, 2015 at 9:04 amMy favorite is La Vie est Belle that I purchase for my wife.
Shana Langley
February 13, 2015 at 9:03 amGrandoise mascara 🙂
Janice Dean
February 13, 2015 at 9:01 amMy favorite Lancome product is the Climat Eau de Toilette Spray! Thanks
Florence Cross
February 13, 2015 at 8:59 amI’m a huge fan of Bi-Facil Eye Makeup Remover. Nothig comes close to removing eye make up as this does.
Georgina Jacobs
February 13, 2015 at 8:56 amLancome Definicils – nothing compares to it! I have short blonde lashes – this product, makes me look like I’m alive! thanks
Leonor Santos
February 13, 2015 at 8:54 amI love my Lancôme L’Absolu Velours lipstick. I have it in the shade Velours de Grenade, and it is one of my favorite red lipsticks! It lasts for hours on the lips and it has a gorgeous matte finish!
Jenn T
February 13, 2015 at 8:50 amI love the Lancôme Definicils mascara. Next I want to try their new one Grandoise mascara though!