Happy 80th Birthday Lancome!
The venerable French luxury house celebrates eight decades of beauty. Here’s a timeline chronicling its remarkable evolution.
1935
Lancome unveils five exotic fragrances at the Brussels World’s Fair. With names such as Bocages, Kypre, Tropiques, Conquete and Tendres Nuits, women are immediately charmed.
La Boutique Lancome opens its doors at 29, rue du Faubourg Saint-Honore, Paris. A multi-faceted line that was created by the visionary Armand Petitjean featured fragrance, skincare and make-up from its inception and quickly grew to be distributed in 30 countries within its first five years.
The name Lancome is taken from Petitjean’s Chateau de Lancosme.
The rose becomes the signature emblem of the brand.
1942
Lancome school was founded to teach proper skincare and makeup techniques. The Lancome “ambassadresses” are then dispatched to remote locations around the globe to represent, introduce and promote the brand. Each woman embodied the “Parisienne”, the stylish Parisian woman who embodies Lancome’s image.
1946
Lancôme offers a taste of the exotic through its high quality fragrances. The spicy Marrakech debuts and becomes a sensation.
1952
The original Tresor bottle is unveiled featuring seventy-five hand-polished facets. It was created by George Delhomme. The scent was a warm spicy-woody fragrance for her.
1955
La Ligne Oceane skincare line launches in France.
1965
Lancôme invests heavily in skin care and creates luxurious formulas that soothes dry skin and addresses a variety of concerns. Absolue launches this year and offers effective hydration in a beautiful texture.
1967
Lancomatique: Lancome’s first fluid mascara is an instant hit.
1978
Lancome makeup collections first appear.
1982
Lancome expands into Asia
1983
Isabelle Rossellini becomes the face of Lancome.
1995
The innovative brightening line, Blanc Expert debuts.
2009
Skin perfector Genifique debuts.
2012
Julia Roberts appears as the face of La Vie est Belle.
2014
Actress Lupita Nyongo signs on as a brand ambassador
Grandiose mascara debuts.
2015
Pro Makeup Artist Lisa Eldridge signs on as Creative Director of Makeup.
La Vie est Belle, a sumptuous coffee table book is published celebrating 80 years of French beauty.”
“Beauty is a woman who can love with her whole self. Without vanity and unconditionally.” – Kate Winslet, Lancome Amassador
What is your all-time favourite Lancome product and why? Tell us in a comment below and you could win this spectacular “My French Palette” from the French Innocence Spring Collection. We’ll draw a winning name on Friday, February 20th.
739 Comments
Tina Comeau
February 13, 2015 at 7:50 amLa vie est belle perfume and Nutrix royal body.
Sarah Mehl
February 13, 2015 at 7:47 amI could not live without my Doll lashes mascara!
Marty
February 13, 2015 at 7:47 amI love Lancome mascara.
Allison
February 13, 2015 at 7:46 amMy favourite Lancome product is Magie Noire perfume. I always get compliments whenever I wear it.
Faiha
February 13, 2015 at 7:46 amMy favorite perfume is Tresor in Love. If anything has come close to my liking after this, it is the La Vie Est Belle!
Favorite skincare and makeup would be the Blush Subtil palettes! Favoritest EVER! Amazing pigmentation…
Susan Greenberg
February 13, 2015 at 7:44 amTheir lipsticks. .they feel so luxurious on my lips and there are so many colors to choose from
Sarah Mehl
February 13, 2015 at 7:44 amI could not live without my Lancome doll lashes mascara!
Kathy Barbera
February 13, 2015 at 7:43 amI love their mascaras. I think their the best.
Anastasia T.
February 13, 2015 at 7:43 amLancome Hypnose mascara
ralph gonzales
February 13, 2015 at 7:42 ammy wife says grandiose mascara is the best
Nancy J Montgomery
February 13, 2015 at 7:40 amMy mother gave me Tresor when I was young and its beautiful fragrance always reminds me of her.
Pattie Cowan
February 13, 2015 at 7:37 amLove Bi-Facil Eye Make-up Remover! Strong and gentle at the same time. I haven’t found anything that compares. Also, Visionnaire is the best serum ever. I’m constantly trying new serums, but I always go back to this.
Suzanne Hopkins
February 13, 2015 at 7:36 amLa Vie est Belle – such a beautiful scent!
Sandra
February 13, 2015 at 7:36 amMy favorite Lancome product are the lipsticks; theyre so rich & creamy. They leave my lips feeling luscious..
Anastasia K.
February 13, 2015 at 7:35 amI love Lancome Hypnose mascara
Misty deibeL
February 13, 2015 at 7:35 amMine its the Make up remover.once i tried it was in Love.never used anything else.i even gave it as Christmas presents.
Heather Nixon
February 13, 2015 at 7:34 amThe hypnose star mascara, I LOVE IT! x
Despi
February 13, 2015 at 7:34 amTonique Doucher & hypnose+ virtuose mascara!
Jennifer Verling
February 13, 2015 at 7:32 amI love the Hydra Intense Hydrating mask . . The perfume I’m loving is La Vie est Belle. The cream is gorgeous . . Can’t go wrong with Lancome x
Jane Louise Wright
February 13, 2015 at 7:29 amI love Lancôme Rénergie Nuit Multi-Lift Lifting Firming Anti-Wrinkle Night Cream . I really think this helps my ageing skin.
Mary G.
February 13, 2015 at 7:29 amTresor is my first fragrance purchase when I was 16. It started my passion for fragrance & I love it to this day! I’m so happy that Lisa is there to shake things up! I’ve been a fan of hers for years now and respect her talent greatly!
Dionysia
February 13, 2015 at 7:29 amThe Grandiose mascara and La vie est belle!!!Great products all!!!I hope i m the winner because this pallete is not at the shops yet!
efi
February 13, 2015 at 7:28 amit would be
My French Palette
if i’ll be the winner!
Efi from Greece!
theano
February 13, 2015 at 7:28 amHypnosse perfect
Tasha
February 13, 2015 at 7:27 amBi-facil!