Happy 80th Birthday Lancome!
The venerable French luxury house celebrates eight decades of beauty. Here’s a timeline chronicling its remarkable evolution.
Lancome unveils five exotic fragrances at the Brussels World’s Fair. With names such as Bocages, Kypre, Tropiques, Conquete and Tendres Nuits, women are immediately charmed.
La Boutique Lancome opens its doors at 29, rue du Faubourg Saint-Honore, Paris. A multi-faceted line that was created by the visionary Armand Petitjean featured fragrance, skincare and make-up from its inception and quickly grew to be distributed in 30 countries within its first five years.
The name Lancome is taken from Petitjean’s Chateau de Lancosme.
The rose becomes the signature emblem of the brand.
Lancome school was founded to teach proper skincare and makeup techniques. The Lancome “ambassadresses” are then dispatched to remote locations around the globe to represent, introduce and promote the brand. Each woman embodied the “Parisienne”, the stylish Parisian woman who embodies Lancome’s image.
Lancôme offers a taste of the exotic through its high quality fragrances. The spicy Marrakech debuts and becomes a sensation.
The original Tresor bottle is unveiled featuring seventy-five hand-polished facets. It was created by George Delhomme. The scent was a warm spicy-woody fragrance for her.
La Ligne Oceane skincare line launches in France.
Lancôme invests heavily in skin care and creates luxurious formulas that soothes dry skin and addresses a variety of concerns. Absolue launches this year and offers effective hydration in a beautiful texture.
Lancomatique: Lancome’s first fluid mascara is an instant hit.
Lancome makeup collections first appear.
Lancome expands into Asia
Isabelle Rossellini becomes the face of Lancome.
The innovative brightening line, Blanc Expert debuts.
Skin perfector Genifique debuts.
Julia Roberts appears as the face of La Vie est Belle.
Actress Lupita Nyongo signs on as a brand ambassador
Grandiose mascara debuts.
Pro Makeup Artist Lisa Eldridge signs on as Creative Director of Makeup.
La Vie est Belle, a sumptuous coffee table book is published celebrating 80 years of French beauty.”
“Beauty is a woman who can love with her whole self. Without vanity and unconditionally.” – Kate Winslet, Lancome Amassador
What is your all-time favourite Lancome product and why? Tell us in a comment below and you could win this spectacular “My French Palette” from the French Innocence Spring Collection. We’ll draw a winning name on Friday, February 20th.