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Happy Birthday Lancôme!

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Happy 80th Birthday Lancome!

The venerable French luxury house celebrates eight decades of beauty. Here’s a timeline chronicling its remarkable evolution.

 

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Lancome unveils five exotic fragrances at the Brussels World’s Fair. With names such as Bocages, Kypre, Tropiques, Conquete and Tendres Nuits, women are immediately charmed.

La Boutique Lancome opens its doors at 29, rue du Faubourg Saint-Honore, Paris. A multi-faceted line that was created by the visionary Armand Petitjean featured fragrance, skincare and make-up from its inception and quickly grew to be distributed in 30 countries within its first five years.

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The name Lancome is taken from Petitjean’s Chateau de Lancosme.

The rose becomes the signature emblem of the brand.

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1942

Lancome school was founded to teach proper skincare and makeup techniques. The Lancome “ambassadresses” are then dispatched to remote locations around the globe to represent, introduce and promote the brand. Each woman embodied the “Parisienne”, the stylish Parisian woman who embodies Lancome’s image.

1946

Lancôme offers a taste of the exotic through its high quality fragrances. The spicy Marrakech debuts and becomes a sensation.

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1952

The original Tresor bottle is unveiled featuring seventy-five hand-polished facets. It was created by George Delhomme. The scent was a warm spicy-woody fragrance for her.

1955

La Ligne Oceane skincare line launches in France.

1965

Lancôme invests heavily in skin care and creates luxurious formulas that soothes dry skin and addresses a variety of concerns. Absolue launches this year and offers effective hydration in a beautiful texture.

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1967

Lancomatique: Lancome’s first fluid mascara is an instant hit.

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1978

Lancome makeup collections first appear.

1982

Lancome expands into Asia

1983

Isabelle Rossellini becomes the face of Lancome.

1995

The innovative brightening line, Blanc Expert debuts.

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2009

Skin perfector Genifique debuts.

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2012

Julia Roberts appears as the face of La Vie est Belle.

2014

Actress Lupita Nyongo signs on as a brand ambassador

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Grandiose mascara debuts.

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2015

Pro Makeup Artist Lisa Eldridge signs on as Creative Director of Makeup.

La Vie est Belle, a sumptuous coffee table book is published celebrating 80 years of French beauty.”

“Beauty is a woman who can love with her whole self. Without vanity and unconditionally.” – Kate Winslet, Lancome Amassador

 

What is your all-time favourite Lancome product and why? Tell us in a comment below and you could win this spectacular “My French Palette” from the French Innocence Spring Collection. We’ll draw a winning name on Friday, February 20th.

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739 Comments

  • Reply
    heather cain
    February 28, 2015 at 6:08 pm

    well I would be a happy girl if I could have everything on this page, there isn’t anything that I don’t want (or need)

  • Reply
    Sarah
    February 26, 2015 at 9:00 pm

    Bienfait Multivitale SPF 30 is the only SPF moisturizer that doesn’t irritate my skin or leave me dry and flaky by the end of the day. I use it every day!

  • Reply
    Connie Moore
    February 26, 2015 at 1:20 pm

    I love the Grandois mascara!!!

  • Reply
    Liz Croft
    February 26, 2015 at 11:33 am

    I adore la vie est la belle , always get amazing comments when wearing the eau du perfume xxx

  • Reply
    Rhonda
    February 25, 2015 at 3:51 pm

    I LOVE Lancome’s Treser perfume. It is beautiful and classic without being overwhelming.

  • Reply
    Julie Simpson
    February 25, 2015 at 3:12 pm

    I was able to get a sample of Genefique and that small amount made a huge impact! Love

  • Reply
    tuğçe caner
    February 25, 2015 at 9:42 am

    my favorite pruduct is Absolue Bx Cream 🙂

  • Reply
    Michelle CHWALKA
    February 25, 2015 at 8:29 am

    Their moisturizers are great. My fave is Genifique

  • Reply
    Coco
    February 24, 2015 at 10:56 pm

    Oh my goodness, how do you choose…..I love their eye makeup remover. I also love la vie est belle.

  • Reply
    Michelle
    February 24, 2015 at 5:24 pm

    Any Lancome mascara, they are all great!

  • Reply
    Bonnie Humphrey
    February 24, 2015 at 2:07 pm

    My favorite all time Lancome product was a facial cream HYDRIX many years ago
    and my current favorite is La Vie est Belle

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