Eleven years ago, French beauty brand Clarins revolutionized the industry’s gift-with-purchase approach thanks to a collaboration with FEED. It was a chance encounter between Lauren Bush Lauren and Christian Courtin-Clarins that led to the breakthrough concept that to this day has provided more than 34 million hot meals to school children around the world. The pair quickly coined the term “Gift-With-Purpose” and 11 years on, the program is helping to tackle childhood hunger.
“The number we put on every FEED bag or accessory connects customers with the cause in a tangible and shareable way,” explains Lauren. “The idea is to elevate the concept of a gift-with-purchase to a gift-with-purpose, empowering Clarins customers to give directly to those who need it most, through their everyday purchasing choices. Each meal we are able to provide truly makes a difference to the child who receives it – for some, it may be the only meal they receive all day – an entire school year of consistent meals can truly change a life.”
“Respect has always been at the heart of the Clarins ethic – respect for the environment, for life, for people,” adds Courtin-Clarins. “That’s why Clarins believes that real beauty is expressed by taking action to make the world a better place. When I met Lauren Bush Lauren, it was immediately clear that Clarins needed to be a part of this project.”
Here’s how the campaign works: Purchase two Clarins items on thebay.com or at a Hudson’s Bay store (one item which is skincare) and not only will you receive a five-piece gift, but Clarins will provide seven hot meals to children in need thanks in part to partners UN World Food Programme, No Kid Hungry and Akshaya Patra.
There are four different Clarins FEED Gift-With-Purpose sets to choose from: Multi-Active, Extra-Firming, Super Restorative and Hydration (while supplies last). Each addresses a particular skin type. Every gift includes this year’s collector FEED bag.
“I no longer go to school because of the pandemic. I want to go back to school to learn but also to eat porridge. I have not been eating breakfast since the school closed and I’m hungry every morning,” says Langizo from Malawi. “Today, I’m happy to eat the school breakfast again. It gives me energy and keeps me healthy. Math is my favourite subject. I want to become a medical doctor when I grow up because the sick need help in hospitals.”
The Clarins & FEED Gift-With-Purpose program is exclusive in Canada to Hudson’s Bay and thebay.com. Click here for more details.
For more information about FEED, visit www.feedprojects.com
42 Comments
Susan T.
February 1, 2022 at 11:55 amI love Clarins and this is such a great campaign!
Emily
February 1, 2022 at 11:28 amI support this wonderful campaign 100%.
daniela d sborlini
February 1, 2022 at 8:40 amAmazing program to support
Jillian Lewandoski
January 31, 2022 at 11:20 amThese are the kind of brands I support. Corporate social responsibility 🙌
Alejandra
January 31, 2022 at 10:48 amLove it when big brands step up and help ❤️ what a great cause 😊
Alejandra
January 31, 2022 at 10:47 amLove it when big brands step up and help the world 🌎 ❤️
sarah robinson
January 29, 2022 at 10:52 pmthis is a great cause
ashleigh allan
January 27, 2022 at 3:58 amGreat campaign – this is good!
Laura Stabler
January 25, 2022 at 5:24 amI think this is a lovely campaign, great way to give back and help those in need
Elizabeth Vlug
January 22, 2022 at 7:00 amThank you for highlighting this campaign. I didn’t know about it but love supporting companies that give back. It is so easy for the consumer to do. I will be supporting this one.
Gabrielle
January 21, 2022 at 12:02 pmThis is such an outstanding campaign. Fighting child hunger is a marvelous cause.
Carolyn Metz
January 19, 2022 at 9:09 amGreat idea – super partnership.
ANNA ROSZAK-ROBINSON
January 17, 2022 at 7:37 pmLove this
Sandy Weinstein
January 17, 2022 at 5:31 pmlove this campaign, love how they give back. what a cute bag and nice samples.
AD
January 15, 2022 at 7:44 pmI love this! Such a great cause and I love companies that feel they have a social responsibility to make the world a better place. Makes me want to support them!
Gabrielle
January 15, 2022 at 11:44 amI think this os one of the very best product campaigns ever.
Heidi Roberts
January 15, 2022 at 1:42 amAny time that I see a company literally put their money where their mouth is, I am humbled and honored to participate!
Shirley
January 13, 2022 at 9:26 amThis sounds like an amazing program Helping so many people
Gabrielle
January 12, 2022 at 11:03 amI think this is an outstanding campaign. I love to see companies give back and I’m certainly more likely to buy from the ones that do.
Rania R.
January 12, 2022 at 10:28 amGreat program !!
Kristen Visser
January 12, 2022 at 7:25 amI absolutely love this!! what a great campaign
Gretchen
January 11, 2022 at 11:09 pmWhat a great program
Jenn
January 11, 2022 at 10:04 pmI love this! It makes me love and RESPECT Clarins even more.
Kirsten
January 11, 2022 at 9:52 pmI have a FEED bag and use it proudly.
bn100
January 11, 2022 at 2:18 pmgood to support