Clarins & FEED: 2022 Gift-With-purpose campaign

Eleven years ago, French beauty brand Clarins revolutionized the industry’s gift-with-purchase approach thanks to a collaboration with FEED. It was a chance encounter between Lauren Bush Lauren and Christian Courtin-Clarins that led to the breakthrough concept that to this day has provided more than 34 million hot meals to school children around the world. The pair quickly coined the term “Gift-With-Purpose” and 11 years on, the program is helping to tackle childhood hunger.

Lauren Bush Lauren & Christian Courtin-Clarins
Lauren Bush Lauren & Christian Courtin-Clarins

“The number we put on every FEED bag or accessory connects customers with the cause in a tangible and shareable way,” explains Lauren. “The idea is to elevate the concept of a gift-with-purchase to a gift-with-purpose, empowering Clarins customers to give directly to those who need it most, through their everyday purchasing choices. Each meal we are able to provide truly makes a difference to the child who receives it – for some, it may be the only meal they receive all day – an entire school year of consistent meals can truly change a life.”

“Respect has always been at the heart of the Clarins ethic – respect for the environment, for life, for people,” adds Courtin-Clarins. “That’s why Clarins believes that real beauty is expressed by taking action to make the world a better place. When I met Lauren Bush Lauren, it was immediately clear that Clarins needed to be a part of this project.”

Lauren and Dave Lackie in New York City
Lauren and Dave Lackie in New York City

Here’s how the campaign works: Purchase two Clarins items on or at a Hudson’s Bay store (one item which is skincare) and not only will you receive a five-piece gift, but Clarins will provide seven hot meals to children in need thanks in part to partners UN World Food Programme, No Kid Hungry and Akshaya Patra.

Clarins & FEED
Clarins & FEED

There are four different Clarins FEED Gift-With-Purpose sets to choose from: Multi-Active, Extra-Firming, Super Restorative and Hydration (while supplies last). Each addresses a particular skin type. Every gift includes this year’s collector FEED bag.

“I no longer go to school because of the pandemic. I want to go back to school to learn but also to eat porridge. I have not been eating breakfast since the school closed and I’m hungry every morning,” says Langizo from Malawi. “Today, I’m happy to eat the school breakfast again. It gives me energy and keeps me healthy. Math is my favourite subject. I want to become a medical doctor when I grow up because the sick need help in hospitals.”

Clarins & FEED
Clarins & FEED

The Clarins & FEED Gift-With-Purpose program is exclusive in Canada to Hudson’s Bay and Click here for more details.

For more information about FEED, visit


  • Reply
    Susan T.
    January 27, 2023 at 1:06 pm

    Clarins is such a great company. So many of my favourite products are Clarins, especially the lip oil!

  • Reply
    Wendy Lam-Vechi
    January 12, 2023 at 6:49 am

    Such a lovely heartwarming campaign. It’s so nice to see big companies like Clarin making a difference. It’s a nicer touch for the customer to be rewarded as well with their five piece gift. Hopefully this will attract lots of sales

  • Reply
    Wendy Lam-Vechi
    August 2, 2022 at 2:50 pm

    What a lovely campaign. If only more companies can do this and maybe there will be less of a divide between the rich and the poor

  • Reply
    September Dee
    May 1, 2022 at 1:01 pm

    Such a great campaign! I would love one of the large totes to help spread the word everywhere as I go about my shopping.

  • Reply
    Doreen Lamoureux
    April 25, 2022 at 8:18 am

    I didn’t know about the campaign. 💞💞 Super amazing. Children are the future.

  • Reply
    MJ Symmonds
    April 24, 2022 at 10:25 am

    This is what we need to see more of. Big companies making a big difference. Kudos Clarins.

  • Reply
    Rhonda Stefani
    April 8, 2022 at 2:51 am

    Really terrific campaign by Clarins, other companies should take note. I’ll have Clarins in mind for my future purchases.

  • Reply
    April 3, 2022 at 5:08 pm

    I love meaningful and impactful campaigns like this.

  • Reply
    Susann Feuer
    March 31, 2022 at 1:33 pm

    I have had this FEED bag for years and it certainly lasts – this is such a fabulous charity as is any that feeds – one thing people all around the world will always need literally around the clock.

  • Reply
    March 25, 2022 at 8:02 pm

    This is absolutely amazing and something I was unaware of until now and I use Clarins products! Perhaps more advertising is needed to make more people aware.

  • Reply
    Lana H
    February 25, 2022 at 3:37 pm

    I admire Clairins mandate to feed the hungry children of the world one purchase at a time.

  • Reply
    Gail Pearce Siemko
    February 25, 2022 at 12:58 pm

    I am a huge fan of @ClarinsCanada since I was first introduced to their exceptional products at one of #DaveLackieBeautyEvents and have been pleasantly surprised by the beautiful skin that showed up! I was also impressed by the organic components for Sensitive skin from fighting Osteoarthritis. These FEED BAGS are great for sharing new items to my family and friends?

  • Reply
    tiffany c
    February 13, 2022 at 2:26 pm

    Really amazing campaign to help feed children all over the world!

  • Reply
    Lee Soules Rabidoux
    February 11, 2022 at 6:44 pm

    This is so wonderful, and guarantees I will look to Clarins next time I need to buy skin care.

  • Reply
    February 8, 2022 at 1:40 am

    Just exceptional! Glad to know a favorite brand is so committed to the community

  • Reply
    February 6, 2022 at 3:40 pm

    good purpose to support

  • Reply
    M. S. Thompson
    February 3, 2022 at 5:30 pm

    Great campaign with wonderful purpose.

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