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Clarins & FEED: 2022 Gift-With-purpose campaign

Eleven years ago, French beauty brand Clarins revolutionized the industry’s gift-with-purchase approach thanks to a collaboration with FEED. It was a chance encounter between Lauren Bush Lauren and Christian Courtin-Clarins that led to the breakthrough concept that to this day has provided more than 34 million hot meals to school children around the world. The pair quickly coined the term “Gift-With-Purpose” and 11 years on, the program is helping to tackle childhood hunger.

Lauren Bush Lauren & Christian Courtin-Clarins
Lauren Bush Lauren & Christian Courtin-Clarins

“The number we put on every FEED bag or accessory connects customers with the cause in a tangible and shareable way,” explains Lauren. “The idea is to elevate the concept of a gift-with-purchase to a gift-with-purpose, empowering Clarins customers to give directly to those who need it most, through their everyday purchasing choices. Each meal we are able to provide truly makes a difference to the child who receives it – for some, it may be the only meal they receive all day – an entire school year of consistent meals can truly change a life.”

“Respect has always been at the heart of the Clarins ethic – respect for the environment, for life, for people,” adds Courtin-Clarins. “That’s why Clarins believes that real beauty is expressed by taking action to make the world a better place. When I met Lauren Bush Lauren, it was immediately clear that Clarins needed to be a part of this project.”

Lauren and Dave Lackie in New York City
Lauren and Dave Lackie in New York City

Here’s how the campaign works: Purchase two Clarins items on thebay.com or at a Hudson’s Bay store (one item which is skincare) and not only will you receive a five-piece gift, but Clarins will provide seven hot meals to children in need thanks in part to partners UN World Food Programme, No Kid Hungry and Akshaya Patra.

Clarins & FEED
Clarins & FEED

There are four different Clarins FEED Gift-With-Purpose sets to choose from: Multi-Active, Extra-Firming, Super Restorative and Hydration (while supplies last). Each addresses a particular skin type. Every gift includes this year’s collector FEED bag.

“I no longer go to school because of the pandemic. I want to go back to school to learn but also to eat porridge. I have not been eating breakfast since the school closed and I’m hungry every morning,” says Langizo from Malawi. “Today, I’m happy to eat the school breakfast again. It gives me energy and keeps me healthy. Math is my favourite subject. I want to become a medical doctor when I grow up because the sick need help in hospitals.”

Clarins & FEED
Clarins & FEED

The Clarins & FEED Gift-With-Purpose program is exclusive in Canada to Hudson’s Bay and thebay.com. Click here for more details.

For more information about FEED, visit www.feedprojects.com

18 Comments

  • Reply
    ashleigh allan
    January 27, 2022 at 3:58 am

    Great campaign – this is good!

  • Reply
    Laura Stabler
    January 25, 2022 at 5:24 am

    I think this is a lovely campaign, great way to give back and help those in need

  • Reply
    Elizabeth Vlug
    January 22, 2022 at 7:00 am

    Thank you for highlighting this campaign. I didn’t know about it but love supporting companies that give back. It is so easy for the consumer to do. I will be supporting this one.

  • Reply
    Gabrielle
    January 21, 2022 at 12:02 pm

    This is such an outstanding campaign. Fighting child hunger is a marvelous cause.

  • Reply
    Carolyn Metz
    January 19, 2022 at 9:09 am

    Great idea – super partnership.

  • Reply
    ANNA ROSZAK-ROBINSON
    January 17, 2022 at 7:37 pm

    Love this

  • Reply
    Sandy Weinstein
    January 17, 2022 at 5:31 pm

    love this campaign, love how they give back. what a cute bag and nice samples.

  • Reply
    AD
    January 15, 2022 at 7:44 pm

    I love this! Such a great cause and I love companies that feel they have a social responsibility to make the world a better place. Makes me want to support them!

  • Reply
    Gabrielle
    January 15, 2022 at 11:44 am

    I think this os one of the very best product campaigns ever.

  • Reply
    Heidi Roberts
    January 15, 2022 at 1:42 am

    Any time that I see a company literally put their money where their mouth is, I am humbled and honored to participate!

  • Reply
    Shirley
    January 13, 2022 at 9:26 am

    This sounds like an amazing program Helping so many people

  • Reply
    Gabrielle
    January 12, 2022 at 11:03 am

    I think this is an outstanding campaign. I love to see companies give back and I’m certainly more likely to buy from the ones that do.

  • Reply
    Rania R.
    January 12, 2022 at 10:28 am

    Great program !!

  • Reply
    Kristen Visser
    January 12, 2022 at 7:25 am

    I absolutely love this!! what a great campaign

  • Reply
    Gretchen
    January 11, 2022 at 11:09 pm

    What a great program

  • Reply
    Jenn
    January 11, 2022 at 10:04 pm

    I love this! It makes me love and RESPECT Clarins even more.

  • Reply
    Kirsten
    January 11, 2022 at 9:52 pm

    I have a FEED bag and use it proudly.

  • Reply
    bn100
    January 11, 2022 at 2:18 pm

    good to support

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