Simon Baker’s charming new ad campaign for Givenchy

Simon Baker’s new campaign for Givenchy. Here’s a first look at the ad campaign that Simon Baker just shot for Givenchy in Paris.

simon baker gentlemen only casual chic


Simon Baker may have concluded his run as Patrick Jane on long-running TV series The Mentalist, but his role as Givenchy’s Gentleman is still going strong. Since the launch of the masculine woody scent Gentlemen Only in 2013, Baker has been the face of one of the most successful prestige men’s scents of the last decade. Following the success of Gentlemen Only Intense (which is a beautiful men’s fragrance), the French fashion and fragrance House is introducing Gentlemen Only Casual Chic next month. The news that his contract had been extended was told to company executives and sales teams at a global conference last fall. He had taped a voice message that the hundred or so staff were listening to when he walked on stage in person to make the announcement. It’s been a perfect pairing. Baker’s relaxed elegance has struck a chord with Givenchy customers around the world.

simon baker in paris

The new campaign was shot on the Ile-Saint-Louis, in the heart of Paris. Simon is riding a bicycle along the tree-lined street when he notices the silhouette of a beautiful young woman. Suddenly blocked by maintenance work, she must step onto the road. He stops alongside her, gives her a charming smile, and offers her a ride on his bike. Amused, she accepts his offer. He pedals a few metres further and then drops her off. They make eye contact and carry on their separate ways. It’s another example of gentlemanly behaviour – the backbone of the campaigns.

gentlemen only casual chic

The fragrance is a fresh woody-spicy scent for men boasting notes of cardamon, ginger, juniper, birch leaf, cedarwood, sandalwood and ambroxan. It’s best described as fresh and relaxed. The perfect weekend scent.

gentlemen only casual chic


  • Reply
    Teresa Stacey
    August 29, 2015 at 8:04 pm

    Love Simon Baker! Awesome Giveaway Hope to win. Thank you @TeresaLStacey2

  • Reply
    Muriel Michael
    August 29, 2015 at 7:50 pm

    Simon Baker is new to me.. Would love to win.. @thmuriel

  • Reply
    Cheri Stevens
    August 29, 2015 at 6:55 pm

    he’s adorable

  • Reply
    Nicole Bertram
    August 29, 2015 at 3:51 pm

    What an interesting article! Dear, i wanna win! Givenchy is so “elegant “! Greetings! Bye, Nicole. ♥

  • Reply
    michelle in belfast
    August 29, 2015 at 12:29 pm

    who makes that bag? the one in the shot where he’s leaning back on the bike seat looking all smug?

  • Reply
    August 29, 2015 at 9:59 am

    Love to try the fragrance.

    • Reply
      August 29, 2015 at 12:08 pm

      Yes, a new Givenchy is always a treat.

  • Reply
    August 29, 2015 at 9:44 am

    Love this campaign @shelley901

  • Reply
    August 29, 2015 at 7:44 am


  • Reply
    Pamela Gard
    August 29, 2015 at 7:29 am

    I would like the chance to try.

  • Reply
    Sara Rushton
    August 29, 2015 at 6:29 am

    I have not yet smelled the fragrance but I would love to try it

  • Reply
    August 29, 2015 at 6:20 am

    In Love with Simon Baker

  • Reply
    August 29, 2015 at 4:45 am

    simon baker is cool ever since home and away

  • Reply
    aggeliki anastasopoulou
    August 29, 2015 at 1:09 am


  • Reply
    Melissa Macintosh
    August 28, 2015 at 10:18 pm

    Dave Simon Baker sure fits the advertisement to a tee melissamcntsh56

  • Reply
    Marla Jones
    August 28, 2015 at 9:06 pm


  • Reply
    Carla W.
    August 28, 2015 at 7:55 pm

    Oh my goodness, I love Simon Baker!

  • Reply
    August 28, 2015 at 2:57 pm

    This is a great contest. Love the fragrance and just drooling over the model. I will be back to this site.

  • Reply
    Nancy Reid
    August 28, 2015 at 2:17 pm

    Do drooling over Simon Baker! LOL @eyewonit

  • Reply
    August 28, 2015 at 1:47 pm

    @enchantal awesome campaign and gorgeous model choice!

  • Reply
    Jen Rogers
    August 28, 2015 at 1:40 pm

    Simon Baker – What’s not to like?

  • Reply
    August 28, 2015 at 1:21 pm

    I’ve loved Simon Baker since his Heartbreak High days!

  • Reply
    August 28, 2015 at 12:48 pm

    Love him so handsome

  • Reply
    June 30, 2015 at 9:45 am

    Name of the girl?.

  • Reply
    March 15, 2015 at 10:11 am

    Me too

  • Reply
    March 4, 2015 at 7:02 pm

    I just love Simon Baker!

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