Simon Baker’s charming new ad campaign for Givenchy

Simon Baker’s new campaign for Givenchy. Here’s a first look at the ad campaign that Simon Baker just shot for Givenchy in Paris.

simon baker gentlemen only casual chic


Simon Baker may have concluded his run as Patrick Jane on long-running TV series The Mentalist, but his role as Givenchy’s Gentleman is still going strong. Since the launch of the masculine woody scent Gentlemen Only in 2013, Baker has been the face of one of the most successful prestige men’s scents of the last decade. Following the success of Gentlemen Only Intense (which is a beautiful men’s fragrance), the French fashion and fragrance House is introducing Gentlemen Only Casual Chic next month. The news that his contract had been extended was told to company executives and sales teams at a global conference last fall. He had taped a voice message that the hundred or so staff were listening to when he walked on stage in person to make the announcement. It’s been a perfect pairing. Baker’s relaxed elegance has struck a chord with Givenchy customers around the world.

simon baker in paris

The new campaign was shot on the Ile-Saint-Louis, in the heart of Paris. Simon is riding a bicycle along the tree-lined street when he notices the silhouette of a beautiful young woman. Suddenly blocked by maintenance work, she must step onto the road. He stops alongside her, gives her a charming smile, and offers her a ride on his bike. Amused, she accepts his offer. He pedals a few metres further and then drops her off. They make eye contact and carry on their separate ways. It’s another example of gentlemanly behaviour – the backbone of the campaigns.

gentlemen only casual chic

The fragrance is a fresh woody-spicy scent for men boasting notes of cardamon, ginger, juniper, birch leaf, cedarwood, sandalwood and ambroxan. It’s best described as fresh and relaxed. The perfect weekend scent.

gentlemen only casual chic


  • Reply
    October 6, 2023 at 9:46 pm

    Don’t know why I suddenly remember this. To be honest did not and even don’t really like. Because they say about gentleman as general kindness but in the ads they only show about kindness that have been reduced become only (heterosexual off course) romance. The fact that ALL gentlemen only ads are about Simon Baker helped only woman (to be worst even only pretty woman, but that’s another issue) also made me thought this was not good campaign, maybe because I have other perspective as a gay man myself, I don’t know. Fortunately after it there is givenchy gentleman society that presented gentlemen concept more gender equal and general.

  • Reply
    Diane K.
    October 16, 2015 at 8:53 am

    I LOVE SIMON BAKER. Just for that reason alone, I’d buy the fragrance. Good Luck to all.
    Diane K.

  • Reply
    Mario M.Garcia
    October 16, 2015 at 7:06 am

    I’m getting this to surprise my girlfriend hope she likes it?

  • Reply
    Linda Bivens
    October 16, 2015 at 2:18 am

    he is a lovely man-and I wonder is he “representative” of “aussie” men? hmmmm

  • Reply
    Rozeena Karim
    October 15, 2015 at 10:01 am

    Handsome Simon Baker, That is a dream come true @Parfums Givenchy #liveirresistable @RozeenaKarim ???

  • Reply
    Sherre Schwartz
    October 14, 2015 at 5:01 pm


  • Reply
    Carla W.
    October 14, 2015 at 8:15 am

    WHO is that woman looking at MY man??? 😉

  • Reply
    Carol L
    October 14, 2015 at 7:54 am

    Beautiful man and killer smile. 🙂

  • Reply
    Doreen Lamoureux
    October 13, 2015 at 8:55 pm

    I could love that man … in another world LOL

  • Reply
    Nina Thornton
    October 13, 2015 at 8:18 pm

    Two words ; Simon Baker!

  • Reply
    Dawn Adams
    October 13, 2015 at 1:26 pm


  • Reply
    Tracy Manning
    October 13, 2015 at 4:02 am

    Super campaign

  • Reply
    Marta B.
    October 12, 2015 at 4:40 am

    So sunny and beautiful campaign ! Love it!

  • Reply
    Dawn Adams
    October 12, 2015 at 1:04 am

    Love it!@mikeysgirldawn

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