Scent of Peace: Nina Ricci’s L’Air du Temps fragrance inspired a war-weary generation to embrace freedom and peace. Its message is more timely now than ever.
“A fragrance is a work of art, and the object that contains it must be a masterpiece.” – Robert Ricci
Maria Nielli, nicknamed ‘Nina’, was born in Turin, Italy in 1883. At the age of 12, her family moved to France where she began an apprenticeship at a dressmaker’s learning the art of pattern cutting, fabric draping and sewing. This work became a passion of hers and she continued to sew throughout her teen years eventually becoming a skilled seamstress. She would fall in love with an Italian jeweler and composer named Luigi Ricci and marry in 1904. After giving birth to a son named Robert, she joined fashion label Raffin where she combined design prowess with business savvy eventually becoming Raffin’s business partner after 20 years. In 1932, at the age of 49, she decided to strike out on her own and launch her own design house simply called ‘Nina Ricci’. It quickly became a family affair: Maria designed the clothing and her son handled the finances. Paris aristocrats quickly flocked to her atelier for the refined and feminine designs.
It was Robert’s idea to create a fragrance to celebrate freedom after years of war. It would be called ‘L’Airs du Temps’ (meaning ‘spirit of the times’) and he turned to master perfumer Francis Fabron to create a modern, light floral that would reflect the elegance of Madame Maria Ricci’s gowns. The formulation itself was strictly edited to 30 ingredients: a floral bouquet wrapped in the silken benzyl salicylate, a groundbreaking ingredient that created blooming effect. Add in some bergamot, rosewood, clove, lily, carnation, gardenia, peach, orris, and dusky woods and you have an elegant, spicy-floral for her.
“There is always that special mysterious something that makes one fragrance more seductive than another: there is something of a minor miracle about L’Air du Temps which gives it its distinctive personality,” said Robert Ricci. “In the same way as a dress is designed to enhance the wearer, so a fragrance is created to seduce in the most subtle of ways. Its purpose is to exalt the personality, and achieve the ideals that the wearer sets for herself. It is a ‘protection’ in the same way as a veil. It ‘shelters’ the wearer inside a fragrance aura.”
Robert’s idea of using two intertwined doves on the cap was brilliantly interpreted by Marc Lalique in 1951 who designed the crystal bottle. In fact, both families got along so well that the Lalique family manufactured bottles exclusively for the house until the 1950s. (The first L’Air bottle was created by Joan Rebull in 1948 and featured a crystal sun with a sculpted dove cap.) In 1991, the L’Air du Temps flacon was named ‘perfume bottle of the century’ and remains admired and appreciated around the world.
What is astonishing to learn is that in over sixty years, Nina Ricci has never revealed the quantity or quality of the hand-sorted ingredients. Even the maceration time of five weeks remains the same. The formula is still passionately protected.
“French perfumery was an art and it is important that it remains one or becomes one again. It is also important that we rediscover the passion for creating the fragrances and visual appeal that, with talent, are vital for the truly inspired creativity that transcends fashion.” – Robert Ricci
This season, Nina Ricci has reimagined the classic scent in a modern version of white flowers and musk.
L’Air du Temps – Collection Lumiere
L’Air du Temps Eau Sublime Collector Edition, $118
Fragrance style: A radiant interpretation of the iconic L’Air scent
Notes: a sillage of white flowers including carnation that mingles with yuzu, tuberose and musk
The bottle: The twin doves and flacon are dipped in gold
The Giveaway: I gave away a bottle of Nina Ricci L’Air du Temps to one lucky reader. To enter, I invited readers to tell me in a blog post comment below if they’ve every tried L’Air du Temps before? Denae Boucher told us and we drew her name from all entries. Congrats Denae!
Nina Ricci fragrances are available in Canada at Hudson’s Bay stores and thebay.com
1,138 Comments
Sonia Carneiro
January 4, 2017 at 8:20 amHaven’t tried, but would love to!!
@sunnyc78
sharon
January 4, 2017 at 8:20 amIt was my favorite 30 years ago.
@rusthawk
Mary T
January 4, 2017 at 8:20 amI wore this years ago. It was very nice, very pleasant scent, and I’m thinking I should buy it again.
Georgia Mastorokosta
January 4, 2017 at 8:20 amNever tried it but I’d love to!!!
Susan Benson
January 4, 2017 at 8:18 amI used to wear Nina Ricci L’Air du Temps many years ago. Would love to try the new version.
Rachel M
January 4, 2017 at 8:17 amAbsolute classic !
Leanne
January 4, 2017 at 8:17 amI have never tried this scent before but now I’m intrigued and will try it next time I’m out shopping.
@leanneleonardo
sarah birkett
January 4, 2017 at 8:15 amalways keen to try a new perfume
Sharon Smith
January 4, 2017 at 8:12 amNever had the luxury of trying this one before, but love Nina riccis over perfumes. Bottle looks absolutely beautiful too! ???? @sharon_222
Sallyanne Gooch
January 4, 2017 at 8:10 amNever! But sounds lush.
Nicole Bertram
January 4, 2017 at 8:10 amHi Dave. Unfortunately I never tried this scent before. But I really would like, no – would love to do this immediately!
The different notes are a mix of awesome pieces of nature. I’m sure it is lovely! As lovely as the bottle…..a big sigh…..
I don’t have w Twitter account. I follow on Facebook.
Happy new year, yours Nicole.
Amy Karlin
January 4, 2017 at 8:09 amI’ve admired the L’Air bottle for years but have never tried it. Based on the description of both the original and this new version (tuberose!!) I think I need to! I knew nothing of the scent’s heritage or Nina Ricci’s history; really enjoyed this informative post, Dave! (@amyin613)
Pri C
January 4, 2017 at 8:08 amI have never tried L’Air du Temps before and would love to
Charlotte McConnell
January 4, 2017 at 8:08 amNever tried this one before, but have tried other nina ricci perfumes and they are lovely, so would love to try this one.
Cheryl
January 4, 2017 at 8:08 amNever tried it but would love to. The bottle is a true masterpiece.
Tracey L
January 4, 2017 at 8:08 amI’ve never tried or even seen it before but would love to try!
@Tregirl79
Maureen Ryan
January 4, 2017 at 8:07 amI have not tried L’Air du Temps before but I would love to try this fragrance. It sounds glorious. @sunandchaos
Dianne M Kurtz
January 4, 2017 at 8:06 amI have never tried it, but would love to.
@Dianne Kurtz 1
Sevda
January 4, 2017 at 8:06 ami have never tried it before but i would love to!
@Zonnetje1987
Irene Eichler
January 4, 2017 at 8:06 amI never have tried it but I would love to !
Richard
January 4, 2017 at 8:05 amLove this would love to win rot my wife @papdmello
Michelle
January 4, 2017 at 8:05 amYes I owned Ninna Ricci L’Air du Temps, but it no longer exists (just the amazing bottle). I finished it & would love to have another one. Its scent is so unique & I remember getting so many compliments when I wore it. Thank you for the opportunity to be reconnected with my former perfume! 🙂
Jayne K
January 4, 2017 at 8:05 amNo, I’ve never tried this. Loved reading the story behind it though. @jaizduck
Melek hanem
January 4, 2017 at 8:04 amI have not, but I would love to
@melek_hnm
Melek hanem
January 4, 2017 at 8:04 amI have not, but I would love to
@melek_hnm