Pop star Rosalia fronts MAC Viva Glam 26
Barcelona-based pop star Rosalia, known for combining flamenco, urban rhythms and electronic beats, is the latest celebrity to front the MAC Viva Glam Fund. The international icon if the face of an all-new, limited edition fiery red matte MAC Viva Glam lipstick that celebrates more than 26 years of giving back 100%. The entire selling price of the lipstick helps support healthy futures and equal rights for all by funding grass-roots organizations working within the community.
“It’s an honour to be the face of Viva Glam 26 and to champion a cause that is inclusive, supports individuality and gives back 100%,” says Rosalia when asked about becoming the newest M.A.Ctivist.
“The incredible charisma, energy and strength of Rosalia is the perfect incarnation of this vibrant, saturated red,” explains Baltasar Gonzalez Pinel, Director of Makeup Artistry. “Taking its roots in flamenco, Rosalia’s art mixes genres and emotions – it takes risks, it is full of generosity, it is pure brilliance.”
Since 1994, MAC Viva Glam has raised over $500 million globally to support equal rights and health charities. Every cent of the selling price of MAC Viva Glam lipstick is donated to the MAC Viva Glam Fund.
MAC Viva Glam 26 is a bright orangey-red lipstick with a comfortable matte texture. It’s available now at MAC stores and online.