Australian actor Luke Bracey follows in the footsteps of Argentine polo player Nacho Figueras as the face of Polo Red fragrances.
He’s created buzz in Hollywood for his breakthrough performances in Hacksaw Ridge, Point Break and The Best of Me. But he’s best known in his homeland for his starring role in the drama series Home and Away. Here’s a look at the man behind the ad campaign.
Luke Bracey: In his own words
I’m 28, a film actor and I’m from Australia. I currently live in between LA and Australia. Both are beautiful places to stay active. I enjoy surfing and hiking. I love to travel; it’s a huge passion of mine which is why it was such a great experience traveling to 11 different countries when I shot Point Break.
I am thrilled to join Ralph Lauren Fragrances as the face of Polo Red, an exciting fragrance that embodies the endurance and adrenaline of the activities I love. Ralph Lauren is an iconic brand that I’ve admired for many years, and it is an honor to represent the brand in this way.
Working with Bruce Weber, one of the best, is an honor. He is spontaneous, encouraging and sees beauty in everything. Shooting a film can take up to six months and the schedule is tight and rigorous. With the Polo Red campaign, there was a lot freedom and spontaneity. I really felt at ease with the character since he was so closely linked to who I am.
Being from Australia, I grew up surfing. Surfing challenges you like no other sport. Every wave is different, so it’s a total rush every time.
As a fan of extreme sports shooting Point Break and doing as many stunts as I possibly could was a dream come true. I did everything from skydiving, to rock climbing, to surfing giant waves, to motor biking in some of the most beautiful and unique places around the world.
What attracts me to a woman? Confidence, a strong sense of self, humour and individuality.
My biggest guilty pleasure is chocolate – I absolutely love it.
No day is typical. When I’m filming, my schedule is more rigid: 5:30am wakeup call, followed by 100 pushups, a cup of coffee and working on set all day. During my off time, I like to relax and find those moments where I can breathe. I love reading a book or the newspaper, playing backgammon with a good friend. Regardless of where I am—at home in Australia or shooting in LA—I always start the day with 100 pushups and 100 sit ups.
POLO RED Extreme is for the man who lives life on the edge and takes risks. He is confident and commands the attention of the room in a subtle way.
Polo Red fragrances are available in Canada at Hudson’s Bay stores and thebay.com
carol redmondMarch 18, 2017 at 2:03 pm
Love all of it!
BelindaMarch 15, 2017 at 2:29 pm
Very dreamy, handsome and I bet his accent is to die for @clarklawlor
Rhonda LushingtonMarch 15, 2017 at 11:48 am
Kathy LevequeMarch 15, 2017 at 10:47 am
Luke is just perfect as the new face of Polo Red. Sexy gorgeous and a real man’s man from the look. @kathyleveque1
Gonny AartsMarch 15, 2017 at 9:58 am
Point Break. Totally loved that film.
Now curious about the new one…
Linda LMarch 15, 2017 at 9:00 am
Definitely the right choice to represent RL Polo Red Extreme. Luke Bracey is that strong athletic man wearing a unique fragrance that represents his lifestyle. Bravo! @linlett60
DeniseMarch 15, 2017 at 12:16 am
nice article…glad to hear a guy likes chocolate, too
DeniseMarch 15, 2017 at 12:16 am