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Eye Wonder

Struggling with crow’s feet, laugh lines and skin aging around the eye area? You’re not alone. This is prime skincare concern of women around the world since the first signs of skin aging appear around the fragile eye area. Thankfully, Japanese scientists have tapped 20 years of research for a radical new approach. Following the success of last year’s Ultimune launch comes a version for the eye with some added new technology.

Universal concern: When beauty companies conduct global skincare studies with women of all ages and ethnicities, aging around the eye area always shows up in the top five concerns. It’s a problem that is of concern around the world.

First signs of aging: The signs of skin aging on the face first appear around the eyes with fine lines, wrinkles and dark circles. (This usually begins in your 20s) That is because the thickness of this skin is a mere 0.66 mm – less than one third the thickness of skin on other parts of the face.

Backstory: For more than 20 years, Shiseido skin scientists have conducted intense studies into how to boost skin’s own immunity levels. They hypothesized that if they could strengthen the skin’s overall health and immunity, they could slow the signs of skin aging and encourage more radiant skin. Rather than force or trigger cells to produce collagen like many traditional skincare products do, these researchers decided to take a holistic approach and see how supporting the overall health of the skin could slow the signs of aging. The results were so successful, the company immediately applied for global patents. What’s even more interesting, is by boosting the skin’s own immunity levels, they were able to get other skincare formulas to work more effectively – regardless the brand.

Ultimune: This research led to the debut of Ultimune in 2014, a serum that boosts overall skin healthy and immunity. It was a big success around the world.


shiseido ultimune eyeThe launch: Ultimune Power Infusing Eye Concentrate

Approach: Boost the skin’s immunity level around the fragile eye area thus slowing the signs of skin aging.

What is a power infusing concentrate: It’s a product that enhances the effects of existing eye care products that are subsequently used. Ultimune helps build a stronger eye area skin that is more receptive to other products. The products absorb quicker and deliver better results.

Exclusive complex A new ImuMoisture Complex restores the dramatically declined functions of the Langerhan cells and maintains moisture levels of skin even under harsh conditions.

Eye skin immunity: Researchers also discovered the skin around the eyes has its own immune system. When it is stressed, overly dry or damaged due to makeup application or removal, it shows the signs of skin aging.

Few sweat glands: The fragile skin around the eyes contains few sweat glands. Which means it is much more susceptible to dryness. When skin becomes dry and dehydrated, its barrier function weakens.

Key ingredients: rose and lotus to calm skin, gingko and thyme to reduce inflammation, and white birch extract to moisturize.


The fragile skin around the eye is always in a state of fatigue from blinking 20,000 times a day.”


Ultimune Power Infusing Eye Concentrate, 75 ml, $125. It debuts at Hudson’s Bay stores in early June 2015.


  • Reply
    May 14, 2015 at 11:15 am

    Now that’s def something worth checking out. I hope i can find a beauty store that offers mini samples. Who doesn’t want to strengthen the under eye area!? Thanks for the info Dave!

  • Reply
    May 14, 2015 at 10:22 am

    This serum is magic I used a sample and it really works on my skin helping it being fresh and moisturizer while hiding the age

  • Reply
    Muriel Michael
    May 14, 2015 at 9:03 am

    The area around my eyes need this sheisido eye product..love it!
    @ thmuriel

  • Reply
    Cheryl L.
    May 14, 2015 at 8:50 am

    Even though I can never spell Sheshido correctly, it doesn’t mean that their products aren’t awesome! I have been using their facial cleanser since I was in my late years of High School! (And that’s a VERY LONG TIME) would love this as well! Thanks for the chance Dave! 😀 <3

  • Reply
    annamaria ceko
    May 13, 2015 at 10:45 pm

    Haven’t tried but would love to try this.

  • Reply
    Crystalia Katrini
    May 10, 2015 at 3:47 am

    I’d like to try it!!! @crystalia2

  • Reply
    Rozeena Karim
    May 9, 2015 at 10:24 pm

    I can’t wait to try!

  • Reply
    Dana moore
    May 9, 2015 at 8:59 pm

    Sounds wonderful! I would love to remove the evidence of years of disapproving looks made during my child’s teen years! Do you need a guinea pig?!?! I would LOVE to try this….free that is…then purchase some if works as well as this ad states. Where do I sign up??

  • Reply
    Muriel Michael
    May 9, 2015 at 7:14 pm

    I definitely need this product.. I believe it would improve my current eye area..

  • Reply
    Sandra graham
    May 9, 2015 at 6:13 pm

    Oh wow I would love to try this.

  • Reply
    Elizabeth Friesen
    May 8, 2015 at 7:04 pm

    The Ultimune skin serum is so incredible! I’m sure the eye concentrate will be just as effective!!! I ♥ Shiseido!!! 😀

  • Reply
    May 8, 2015 at 10:48 am

    i’m a mothers of 5 I’ll try anything!! send some my way 🙂

  • Reply
    Deborah Lyons
    May 7, 2015 at 5:06 pm

    I would love to try this new eye cream.my eyes are sensitive and have been disappointed before.
    Rose and Lotus seem a great combo for sensitive skins

  • Reply
    Elizabeth Sunderland
    May 7, 2015 at 4:18 pm

    Yes I struggle with crows feet. would love the chance to try

  • Reply
    Cindy Estay
    May 6, 2015 at 10:01 pm

    OMG! I’m obsessed with finding the right eye cream… I need to try this. Love shiseido

  • Reply
    Helene Decoste
    May 6, 2015 at 1:25 pm

    I would love to try this, I could certainly use it.

  • Reply
    May 6, 2015 at 6:52 am

    Every woman can use a little more attention to this area. Our eyes are the window to our soul.

  • Reply
    Dana Morin
    May 6, 2015 at 6:50 am

    Sounds fabulous! I want to try it! I love Shiseido!

  • Reply
    May 6, 2015 at 6:47 am


  • Reply
    May 6, 2015 at 6:47 am

    Interesting!I’d like to try it!!

  • Reply
    May 6, 2015 at 6:47 am

    Interesting!I’d like to try it!!kisses fron sunny greece!

  • Reply
    May 3, 2015 at 5:18 pm

    Wow, I really would like to try this! I’m obsessed with eye cremes and moisturizers!

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