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Estée Lauder’s Breast Cancer Awareness campaign: “Every Action Counts, What’s Yours?”

“Every Action Counts, What’s Yours?”  This is the question being asked by the Estée Lauder Companies’ 2015 Breast Cancer Awareness (BCA) Campaign. And they need help from all of you who are active on social media.

Over the past two decades, The Estée Lauder Companies’ BCA Campaign (created by Evelyn Lauder in 1992) has been a leading voice for breast cancer awareness around the world. Today, The BCA Campaign has raised more than $58 million. These funds have resulted in innovations such as the launch of an early-phase breast cancer vaccine trial and improved ways to assess risk in young girls from families with multiple cases of breast cancer.

pic-instagramThis year, The BCA Campaign is committed to raising $6 million to support global breast cancer research, education and medical services. This year’s campaign harnesses the power of a global, interactive digital experience, using the website BCAcampaign.com and social media @BCAcampaign. Here’s how you can help:

During the campaign, which runs from October 1, 2015 to World Cancer Day on February 4, 2016, the Estée Lauder companies will donate $25 for each action posted to their site, and each unique action shared on Instagram or Twitter with the hashtag #BCAstrength

“Actions” can consist of photos, text or video. You simply upload your photo, story or video to show how you are taking action to bring us closer to a world without breast cancer. (For inspiration, you can view the video and photos already there.) You can also purchase pink ribbon products on the site to show your support.

pic-tweetThe goal is to fund up to 500 research hours ($25,000) through the support of the global digital community.

In addition, BCA will be creating an international, multimedia project that they will share globally on World Cancer Day, February 4, 2016. All actions submitted via BCAcampaign.com between October 1 and December 31, 2015 will be eligible for inclusion. This inspiring project will serve as an inspiration for everyone around the world to continue to make a difference in the fight against breast cancer.

Please consider adding your voice to this worthwhile project. It will empower women, men and families worldwide in their fight to help end this disease.

(In Canada, you can also purchase Estée Lauder products supporting the Breast Cancer Research Foundation on thebay.com)


  • Reply
    Anita Jude
    October 17, 2015 at 4:21 pm

    Thanks for the amazing support you do for this cause

  • Reply
    JoAnn Garrity
    October 17, 2015 at 4:20 pm

    Very important charity, I am a breast cancer survivor. luckily it’s been six years now.
    we’ve got to fight it!!!!!!

  • Reply
    October 17, 2015 at 4:18 pm


  • Reply
    Marilyn Nicholls
    October 17, 2015 at 3:59 pm

    Thank you for the support! I hope they will find a cure very soon.

  • Reply
    Stephanie Upton
    October 17, 2015 at 2:25 pm

    Love this giveaway!! It’s great to come back and read everybody’s posts..so inspiring and some sad!! We have long way to go but getting there!! ??Sending luv n hugs to all who are affected by this disease!! ???. @lyssarose210

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    Rozeena Karim
    October 17, 2015 at 11:19 am

    Great Cause, Keep up the good work Dave, you are a beautiful person inside out, everyone should start to eat sour sop at a young age, might help, # younevaknow

  • Reply
    heba gadallah
    October 17, 2015 at 4:30 am

    great and amazing work

  • Reply
    prudence bob
    October 17, 2015 at 2:47 am

    This is a great initiative wow @prudence_bob

  • Reply
    Elena Bakogiannis
    October 17, 2015 at 1:46 am

    I have iagnosed with breast cancer.Hope someday they find a way to win this

  • Reply
    Patricia Morfee
    October 17, 2015 at 12:26 am

    I have recently been diagnosed with breast cancer and surgery with radiation to start soon. Thank you for raising awareness for this awful disease.

  • Reply
    Diana Stevens
    October 16, 2015 at 8:35 pm

    As someone who had cancer,prevention is the key
    Get tested now

  • Reply
    Stephanie Rodriguez
    October 16, 2015 at 8:00 pm

    @irishbutterfly1 on twitter. LOVE all things pink! My mom is a survivor and awareness has always been close to my heart!

  • Reply
    Terry Madden
    October 16, 2015 at 7:30 pm

    Estee Lauder for such a good cause I applaud you!

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    Tamara Fagan
    October 16, 2015 at 7:18 pm

    I’m so happy that you are bringing this to your followers attention. I miss my friend. I keep the stuff bear she gave me in my car at all times. . .and I’ve switched cars a lot. It’s my reminder to do all I can to support.

  • Reply
    Wanda Tracey
    October 16, 2015 at 6:38 pm

    Great job!!! This is awesome!

  • Reply
    October 16, 2015 at 5:35 pm

    Is great to see a big company like Estee Lauder doing something as wonderful as this. WTG

  • Reply
    October 16, 2015 at 4:55 pm

    great cause. I could have used all this beautiful stuff when i was going through cancer myself.

  • Reply
    Rozeena Karim
    October 16, 2015 at 4:00 pm

    Great work!?

  • Reply
    October 16, 2015 at 2:29 pm

    Great cause. Proud.

  • Reply
    Diya sharma
    October 16, 2015 at 2:28 pm

    Superrr awsome..???????????

  • Reply
    Stephanie Upton
    October 16, 2015 at 2:22 pm

    It’s a great campaign to raise awareness and I really like that they’re providing ways for everyone to get involved, even if your not really in a position to help financially, there are many, many ways to make a difference. Honestly, some of the biggest helps are things that don’t cost a dime, just some of your time and compassion. Help with the kids, do their house cleaning or cook a nice meal!! Love this campaign!! ????

  • Reply
    miranda smith
    October 16, 2015 at 1:28 pm

    Awesome.. i am not fighting breast cancer but cervixcarninoom but it doesn’t matter which kind of cancer people like me fighting against every little bit of attention is something coz nobody derserve to go through a illness like cancer.. hope someday they find a way to win this fight against this macaber illnes like cancer because it takes so much not only your health but also your mind.. it’s a real mind fuck from the moment the doctor told me that i need chemo and radiotion every day i am thinking about dead.. knowing that i am not getting old as i hope to be.

    sweet love,

    miranda @mirandastweets

  • Reply
    Meenal Rathore
    October 16, 2015 at 1:23 pm

    Great work .. @Meenal_Rathore

  • Reply
    October 16, 2015 at 1:23 pm


  • Reply
    Dawn Adams
    October 16, 2015 at 1:00 pm

    Awesome This hits home with me as my mom is a survivor @mikeysgirldawn

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