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Estée Lauder’s Breast Cancer Awareness campaign: “Every Action Counts, What’s Yours?”

“Every Action Counts, What’s Yours?”  This is the question being asked by the Estée Lauder Companies’ 2015 Breast Cancer Awareness (BCA) Campaign. And they need help from all of you who are active on social media.

Over the past two decades, The Estée Lauder Companies’ BCA Campaign (created by Evelyn Lauder in 1992) has been a leading voice for breast cancer awareness around the world. Today, The BCA Campaign has raised more than $58 million. These funds have resulted in innovations such as the launch of an early-phase breast cancer vaccine trial and improved ways to assess risk in young girls from families with multiple cases of breast cancer.

pic-instagramThis year, The BCA Campaign is committed to raising $6 million to support global breast cancer research, education and medical services. This year’s campaign harnesses the power of a global, interactive digital experience, using the website BCAcampaign.com and social media @BCAcampaign. Here’s how you can help:

During the campaign, which runs from October 1, 2015 to World Cancer Day on February 4, 2016, the Estée Lauder companies will donate $25 for each action posted to their site, and each unique action shared on Instagram or Twitter with the hashtag #BCAstrength

“Actions” can consist of photos, text or video. You simply upload your photo, story or video to show how you are taking action to bring us closer to a world without breast cancer. (For inspiration, you can view the video and photos already there.) You can also purchase pink ribbon products on the site to show your support.

pic-tweetThe goal is to fund up to 500 research hours ($25,000) through the support of the global digital community.

In addition, BCA will be creating an international, multimedia project that they will share globally on World Cancer Day, February 4, 2016. All actions submitted via BCAcampaign.com between October 1 and December 31, 2015 will be eligible for inclusion. This inspiring project will serve as an inspiration for everyone around the world to continue to make a difference in the fight against breast cancer.

Please consider adding your voice to this worthwhile project. It will empower women, men and families worldwide in their fight to help end this disease.

(In Canada, you can also purchase Estée Lauder products supporting the Breast Cancer Research Foundation on thebay.com)


  • Reply
    Rozeena Karim
    October 23, 2015 at 9:00 am

    Great Support! Beautiful Products for and Ugly Cause! My Cousin have Breast cancer battleing right now! Thanks for all the support, #BCAstrength ?????????

  • Reply
    Wanda Tracey
    October 22, 2015 at 11:28 pm

    Great support #BCAStrength! I support this cause too.

  • Reply
    Astrid Dana Araceli Rhys
    October 22, 2015 at 8:50 am

    Supporting this cause

  • Reply
    October 22, 2015 at 4:44 am


    • Reply
      October 22, 2015 at 6:44 am

      Absolutely worth the fight!!

  • Reply
    Lynn Baskin
    October 21, 2015 at 5:04 pm

    I’m the 3rd and most recent of 5 sisters to have been diagnosed with breast cancer. No bad genes, just bad luck? Let’s find a CURE and always remember that men get breast cancer, too!

  • Reply
    Beth Lutz
    October 21, 2015 at 7:50 am

    Wow such a wonderful cause. ?

  • Reply
    Danielle Rozema
    October 20, 2015 at 10:01 am

    #BCAStrength I have lost 2 aunts to breast cancer?? Let’s find a cure!

  • Reply
    October 19, 2015 at 11:39 am

    yes, your team makes all the difference in the world to your healing capability and getting through the whole process from day to day, week to week. it’s rough and they make it so much easier.

  • Reply
    October 19, 2015 at 11:08 am

    #BCAstrength amazing work done! @Tania18415118

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    Rozeena Karim
    October 19, 2015 at 10:29 am

    I did my test.. And so is my hubby! Thanks to all the Pros iut there, could not done it without Y’All ????? thanks! #BCAstrength?

  • Reply
    Stephanie Upton
    October 19, 2015 at 8:56 am

    I’d really like to give a huge thanks to the dedicated, caring doctors and especially the RNs, LPNs, CNAs, all those that work in the health care field and that Truly care about their patients!! ?? They have such a hard job and if you are lucky enough to get a caring professional, it just makes all the difference in the world!! ?? It is a hard job bc of our messed up health-care system, at least here in the U.S., most are overworked and underpaid. Soo, Big, Big thanks and lots of love to all the caring people out there!! ????? You are truly appreciated!! ??? @lyssarose210

  • Reply
    Renee Gray
    October 19, 2015 at 7:25 am

    I’m a true supporter and I encourage my patients to get their mammograms. Please remember guys can get it too.

  • Reply
    Despoina Iordanoglou
    October 19, 2015 at 2:15 am

    Wonderful campaign !!!!

  • Reply
    October 18, 2015 at 10:24 pm

    wonderful campaign!

  • Reply
    Rozeena Karim
    October 18, 2015 at 7:04 pm

    Great support #BCAStrenght ?

  • Reply
    Arge Deianira
    October 18, 2015 at 12:04 pm

    Great idea!

  • Reply
    Nicole Bertram
    October 18, 2015 at 7:00 am

    Das ist eine super Sache! Ich wünsche von Herzen alles Gute und daß es stetig aufwärts geht in der Entwicklung und Therapie!

  • Reply
    sharon bugar
    October 17, 2015 at 9:57 pm

    We need to be the power of change and support breast cancer.

  • Reply
    Pat Drouillard
    October 17, 2015 at 7:43 pm

    Thank you for the support!

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