In 2012, I started giving away my favourite beauty, skincare and fragrance products on social media. This started at a tv show called Cityline where I was the beauty expert showcasing…
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What is a soliflore fragrance? One of the most fascinating trends in modern perfumery is a concept called “soliflore”. Simply, it is a single floral aroma – a fragrance that is…
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In Search of Perfumes by Dominique Roques This is the debut book by one of the world’s most accomplished fragrance executives. Mr. Dominique Roques, a former head of sourcing for perfume…
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Flowerpaedia 1,000 flowers and their meanings When you look at the 500 natural raw materials and 2500 synthetic ingredients (inspired by nature) in a perfumer’s palette, the notes that stand out…
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How to store perfume So you’ve just invested in a beautiful new fragrance and it has arrived at your home or apartment. How do you keep it in pristine condition for…
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Your Guide to Scent Concentrations Shopping for fragrances can be confusing when it comes to concentrations. Terms such as “eau de toilette”, “eau de cologne” and “parfum” are often listed online…
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How We Smell How does our sense of smell work? Most of us don’t give much thought to how our sense of smell works. We simply inhale, take a deep breath…
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December is the most mportant month of the year for fragrance and beauty brands. (It can make or break a brand.) So far, fragrance sales up 7% year-over-year. Cosmetics and skincare…