Artist Alexandra Mackenzie
One of the most truly interesting beauty artistic collaborations of 2017 has to be Shiseido’s partnership with Montreal-based artist Alexandra Mackenzie.
A multi-media artist who records under the name ‘Petra Glynt’, (think Roison Murphy meets Kate Bush) Alexandra sketches intricate illustrations that have an otherworldly feel to them with swirls of flowers and woven foliage. Her work reminds me a little of Peter Max who came to fame in the 1980s with his pop art style.
She uses her canvases as a way to express the importance of life on earth above economic gain, and the need for strong feminine role models. You can also see her passion for diversity and the environment in her work.
To commemorate Canada’s 150th birthday, Japanese beauty brand invited Mackenzie to collaborate on a limited edition reissue of the iconic Eudermine hydrating lotion.
Alexandra Mackenzie’s finished artwork for the Eudermine packaging.
The artist designed illustrations to celebrate biodiversity, the majesty of nature and the importance of art in the modern world. She created swirling flowers and waving leaves in the burgundy and red colour scheme Shiseido is known for.
Eudermine is an iconic skincare product in Asia. It was the very first beauty product that Shiseido launched in 1897 and remains a bestseller to this day. It’s a legendary skin softener formulated to help create smooth, supple skin. It delivers immediate moisture to skin helping to treat dry skin conditions. What is interesting about the formula is it responds to changes in climate helping to keep skin’s moisture barrier levels constant regardless of location or time of year.
“I think, in many ways, the Japanese created the art of packaging, and Shiseido being one of that country’s largest and most famous cosmetic companies, makes them a very apt honoree. Not only is their packaging beautiful and certainly something that the students at Pratt should aspire to – that level of creativity and quality of design – but their whole Japanese heritage and the fact that they’ve created such unique packaging over the decades is exciting to recognize,” says Marc Rosen of the Pratt Institute. The renowned design institution honoured Shiseido to its outstanding commitment to package design with the Art of Packaging Award in 2012.
Eudermine actually marked the beginning of an evolution in packaging design. Prior to the launch of Eudermine, cosmetics in Japan were typically medicinal looking sold in dark bottles. Shiseido broke this mold with an elegant ruby-red bottle with a flower-emblazoned label.
Shisiedo x Tree Canada
Taking the respect for nature one step further, Shiseido has partnered with Tree Canada to plant 150 trees in Toronto, Montreal and Vancouver in Autumn 2017. A portion of the sales of each limited edition Eudermine will benefit the environmental charity.
Shiseido Eudermine Revitalizing Essence Canada 150 limited edition x Alexandra Mackenzie, 200 ml, $92. It’s available in Canada at Hudson’s Bay stores and thebay.com