The 9 NEW Rules of Skincare you need to know!

The 9 New Rules of Suncare


bond girl

When it comes to my skin tone in summer, I have two distinct shades: pasty white and lobster red. While friends will boast glowing, bronzed complexions by May 24th, I maintain my slightly blue-tinged white colouring. I remember years ago visiting my grandmother at the family cottage on Georgian Bay, about a two hour drive north of Toronto. My grandmother complimented my friends’ glowing tans then turned to me and said, “what’s wrong with you?” That pretty well sums up my summer tanning.


I’m thankful now that I did wear sunscreen for those summer vacations. (More for preventing those evenings when my skin would gradually turn brighter red and I’d have to run for the Noxema cream to cool it down.) New research indicates that UV rays are much more damaging than originally thought. Dr. Tom Meyer at the Coppertone Solar Research Facility in Memphis, Tennessee, says that light at both ends of the spectrum is proving harmful to skin. “Traditional sunscreens protect across a limited spectrum of light. They effectively block out UVA and UVB rays which is a very good thing. But we’re now discovering that there are rays beyond this range that are damaging. So moving forward, I think you’ll see new products and focused research in this area. It’s the next advances in sun protection you’ll see in the coming decade.”


Having studied hundreds of men and women regarding their sun protection habits, he says his number one tip is the simplest. “Find a sunscreen you like and feels comfortable to you. Then wear it daily.” The best formula is useless if you don’t like wearing it. Here are the new rules of sun protection:

georgian bay beach


  1. Toweling off will remove waterproof sunscreens

Here is a fact that few beauty editors talk about: drying off after a dip in the pool or lake, will remove even the most waterproof of sunscreens. It’s the friction from the towel on skin that effectively removes most of the product. So you have to reapply after toweling dry – each time!


  1. You don’t have to wait 30 minutes

Growing up, our parents used to insist we apply sun block inside the house and wait 30 minutes before hitting the beach. That was because those early formulas needed time to absorb into skin. That isn’t the case today. The latest sunscreens are designed to be applied and begin working instantly. Just apply and go.

water and sand

  1. Chemical sunscreens will last a maximum of 80 minutes before starting to break down.

Don’t be lulled into false security when it comes to a high SPF on the package. Chemical sun protection ingredients all last about 80 minutes before they start to break down. So that is why you need to reapply several times throughout the day to stay protected.


  1. Pay attention to neglected spots on the body

Tops of ears, back of the neck, tip of your nose and the back of your legs are all areas that are prone to sun damage. In fact, according to the Cancer Society, the highest incidence of skin cancers on women is the back of the legs. It is the back for men. Don’t forget your hands. Those can be susceptible to UV damage as well.

beach on georgian bay

  1. Remove sunscreen with a face cloth

If you’ve ever worn a waterproof sport sunscreen spray, you know the formula adheres to your skin and doesn’t move. That is what it is designed to do. It’s especially important for beach volleyball players, long-distance swimmers and runners. But getting that product off at night can be a little challenging. Here is the trick: use a face cloth and mild soap and gently rub your skin in the shower. The friction on the skin will remove the sunscreen effectively. Shiseido also has a cleansing oil that dissolves sunscreen. It’s very effective.


  1. Sensitive skin? Go for physical blocks

If you have skin that is very reactive and sensitive, look for physical blocks. These will be least irritating to your skin. The new highly milled titanium dioxide is much finer and more comfortable to wear than the earlier formulas. They used to feel like chalk on skin. There has been a huge amount of research and development into making these tiny particles symmetrical so they glide on skin.

beach on georgian bay

  1. Sunscreen and acne

The truth is some chemical sunscreens can aggravate acne and cause breakouts. The key is to look for one that is non-comedogenic. You’ll see that listed on the box or packaging. There are also oil-free formulas that won’t clog pores or cause breakouts.


  1. The greatest anti-aging product invented

Despite decades of research by skin chemists, broad spectrum sunscreen remains the most powerful anti-aging product you can buy. That is because daily UV damage accounts for 80% of the signs of skin aging. That $15 bottle of sunscreen should be the first item on your skincare list. You’ll look younger, longer for using it.


  1. Give your skin time to get used to the sun

Here is a fact that I had never heard in my 10 years as a beauty editor: skin needs time to get used to strong sun. Dr. Meyer explained that our skin gradually gets used to sun exposure over a period of weeks. The temperature and sun intensity slowly increases throughout the spring into summer. So your skin gets used to the change gradually. When you jet down to the Caribbean for a beach vacation, you shock your skin. You see dozens of people lying out in very strong sun for hours and hours. What you need to do is start with a very high SPF sunscreen and limit your time in the sun for the first few days. You can then reduce the SPF and increase the time you’re exposed to the sun. “Give your skin time to get used to strong sun,” he advises.


sunset on georgian bay


  • Reply
    Pamela-lee Strydom
    June 13, 2015 at 12:36 am

    Very useful information. In this day and age with so many great self tan products and bronzers there is no need to bake in the sun any more.

  • Reply
    Elizabeth Miller
    June 13, 2015 at 12:35 am

    The tip of your nose is very important. I got skin cancer on mine. They had to cut off the tip of my nose and then rebuild it

  • Reply
    Suseanne Goulet
    June 13, 2015 at 12:32 am

    Great tips! Very important to know about sunscreen breaking down after 80 minutes, thanks! BTW, I do strongly believe a LITTLE sun is essential for Vitamin D production but I never baby oiled and baked and my skin has only a few fine wrinkles when those sunbathers look much older.

  • Reply
    Chantal Côté
    June 13, 2015 at 12:31 am

    Very interesting! Thank you

  • Reply
    Ashwina Patel
    June 13, 2015 at 12:13 am

    Should be on body even go out longer in summer

  • Reply
    Ayanda Mkhize
    June 13, 2015 at 12:09 am

    Sunscreens are a must.

  • Reply
    Donna Owens
    June 12, 2015 at 11:44 pm

    I too am from the “baby oil and lay in the sun” days. I am now a faithful user of sunscreen! With age comes wisdom, and wrinkles……

  • Reply
    Meenal Rathore
    June 12, 2015 at 11:42 pm

    Perfect info that’s always needed … Thank you Dave .. really useful info .. Thanks again … @Meenal_Rathore

  • Reply
    June 12, 2015 at 11:07 pm

    A great reminder! Good to know that sunscreens are ready to start working!

  • Reply
    Louann Smith
    June 12, 2015 at 9:55 pm

    Sunscreen whether you are fair or dark skinned!

  • Reply
    Kristin Lovgren
    June 12, 2015 at 9:53 pm

    Stop tanning. As a red head I never looked like I had a tan anyway but now, somewhat later (uh hum years) it has been the best thing for my skin.

  • Reply
    Tracy Noll
    June 12, 2015 at 9:49 pm

    Love the tips Dave! I think you’re crazy with this prize! WOWZA!!!!

  • Reply
    June 12, 2015 at 9:46 pm

    I just say sunscreen

  • Reply
    June 12, 2015 at 5:41 pm

    Thanks for the wonderful information I sure did need it


  • Reply
    Mary Dailey
    June 12, 2015 at 1:40 pm

    I have never read so many good tips on selecting sunscreen products. Luckily, I stayed out of the sun most of my life, but there was a short period that I tried to tan.

  • Reply
    Saribel Deslauriers
    March 13, 2015 at 8:30 pm

    Thank you for the tips, it’s better to prevent, I now use sunscreen everyday and I will make sure my girls now the importance of wearing sunscreen.

  • Reply
    March 11, 2015 at 10:35 am

    Great information!!!

  • Reply
    Karen Ali
    March 11, 2015 at 2:44 am

    Wow! Found this article very interesting! So good to know all these very important details!

  • Reply
    Debbie Paiement
    March 10, 2015 at 7:48 pm

    Great information Dave. I now know to re=apply after 80 minutes. Thanks again.

  • Reply
    Pamela Haddad
    March 10, 2015 at 1:29 pm

    We have the same coloring and I am baffled by sunscreen. But I faithfully use it daily under my make-up and on my arms and hands. But #3 puzzles me. Where can I find out more about whether I am truly protected, cuz I don’t reapply during the day for my face. Of course, I am indoors and not near a window. I can feel the difference in 5 minutes IF I forgot sunscreen. It’s like I can feel my skin burning. But I don’t notice anything on my face after applying it at 6am and going out 6 or 7 hours later for lunch. Help! Thanks for all the tips, too!

  • Reply
    Elizabeth Friesen
    March 10, 2015 at 11:47 am

    Great article, Dave! So many helpful tips!!! I can’t believe I used to slather myself in baby oil and bask in the sun!!! What on earth was I thinking!!! 😉

  • Reply
    March 10, 2015 at 11:32 am

    This is a very helpful article, thanks! And I can relate to how your grandma reacted to you, haha! 😀

  • Reply
    michelle d'ercole
    March 10, 2015 at 11:22 am

    Very helpful! Thanks for the great tips!

  • Reply
    March 10, 2015 at 10:00 am

    I love this article, it will help me to wear sunscreen every day.

  • Reply
    March 10, 2015 at 6:51 am

    Great article on sun protection Dave. I wish I knew all this info when I was younger. But my daily moisturizer has an spf which is good and I always use sun protection

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