Introducing YSL’s Mascara Volume Effet Faux Cils The Curler
YSL is aiming to replicate the effects of an eyelash curler in a high-tech mascara named Mascara Volume Effet Faux Cils The Curler. It matches breakthrough brush technology with an exclusive curl-enhancing formulation.
The brush boasts two distinct sides. The black-bristled, rounded fibre side of the brush coats lashes with the formula to give impressive volume. The pink comb on the other side adds lift and a distinct curl. The mascara adds volume as it dries. Yet, coconut oil, walnut leaves and bamboo oil ensure that lashes soft and supple, holding the curl. It’s available in “Rebellious Black”, “Fearless Brown” and “Mischievous Violet”.
The ad campaign features model Edie Campbell who was shot by famed fashion photographer Craig McDean. The photo is kept black and white to emphasize the dramatic lashes.
Model Edie Campbell stars in the ad campaign.
YSL Beaute is available in Canada at select Hudson’s Bay stores and thebay.com
27 Comments
Meenal
August 8, 2018 at 1:22 pmI am definitely going to try this .. @Meenal_Rathore
Melanie E
August 1, 2018 at 2:03 amLovely product! Thanks for the info, Dave! @MaraMel
Zina Dixon
July 30, 2018 at 2:42 pmDefinitely a ‘must have’
Linda L
July 29, 2018 at 8:41 amLove that YSL mascara!! @linlett60
Danielle Perrault
July 28, 2018 at 2:02 pmAlways like all information you are giving about fantastique products!
@danielleperrau4
Anna Roszak-Robinson
July 27, 2018 at 2:02 pmVery interesting! <3
Phyllis Cordova
July 27, 2018 at 11:54 amI really appreciate all that you do for all of us Dave . Thank you for sharing such great beauty tips and all the best beauty news.
Saiqa_M
July 26, 2018 at 4:18 pmWow, my eyelashes will finally be noticeable!
@saiqam
Shannon
July 25, 2018 at 10:38 pmI definitely need to try this! @threemicks11
@tserings
July 25, 2018 at 6:08 pmthis may just be the answer to my match-stick straight lashes!!
Annette P.
July 25, 2018 at 5:52 pmLooks fab!! My lashes need all the help they can get!
Emily Mitton
July 25, 2018 at 3:26 pmOh my, this looks fabulous!!
Cynthia Chambers
July 25, 2018 at 3:23 pmLove to try! @chambs24
Danielle Perrault
July 25, 2018 at 2:36 pmDefenitly want to try!
@danielleperrau4
September Dee
July 25, 2018 at 12:50 pmThis looks like a winner to me!!
Pamela Haddad
July 25, 2018 at 12:28 pmNice!
Joyce Anderson
July 25, 2018 at 11:17 amThis looks amazing…I would love to try this!
Shannon
July 25, 2018 at 10:26 amI like the brush—-this product looks promising. I even like the packaging lol
Rebecca Stanchfield Meeks
July 25, 2018 at 9:39 amWorking on page 2 of my list of things to try! Here’s another I really like.
@MeStanchfield
Martissa Miller
July 25, 2018 at 9:27 amSince my eyes are green, I would be interested in trying this in the Mischievous Violet. The packaging is absolutely lovely!
Flossie Shelley
July 25, 2018 at 9:11 amThis is a defenate try.
Heather Schell
July 25, 2018 at 9:05 amMust try! I don’t use an eyelash curler, I’m a bit scared of them.
@heagiedonald
Colleen
July 25, 2018 at 8:30 amI can’t wait to try this product. I have long lashes so the curling component sounds amazing. My eyes are green so I’d love to try the magenta colour ????
AdeleAWright
July 25, 2018 at 7:38 amThis looks fantastic! @AdeleAWright
denise
July 25, 2018 at 12:13 amso cool!
@momof3boysj