shu uemura’s Tokyo Street Eyes
Get ready for shu uemura’s bold take on eye beauty trends straight from the streets of Tokyo. Not only are the eyelids coated in eye-popping shades but the brows are coloured to complement the look. It’s young and energetic.
“Until recently, nude shades or no makeup felt right,” explains shu’s international artistic director, Uchide. “But for the last couple of seasons, there’s a new feeling in the air – a spotlight on eyes, a ‘coloured eye’ moment. Vivid colours appeared, like a celebration of wearing makeup. It’s fresh and cheerful and I feel that this type of colour allows me the ability to enhance personal features and complement a total styling look. I emphasize the eyes using liners and brows and pair it with an understated lip for achieve the mood of summer 2018.” He says the eye colourist look can be created precisely by framing the eyes with pointed wings in bold colours and colouring the brows. He likes to then layer intense vibrant liners for a real Tokyo edge, finishing with a prismatic nuance for a holographic look.
shu uemura international artistic director, Uchide
There are three new shades of shu drawing pencils for summer 2018.
turquoise blue 64
royal blue 63
champagne gold 95
And a lasting soft gel pencil in violet brown.
shu uemura is available in Canada at select Hudson’s Bay stores and thebay.com