“I worked backstage in Europe at the Spring 2015 shows and I can tell you the biggest beauty trend I saw was super chunky lashes,” says MAC Cosmetics Senior Artist Jane McKay. “These were models with five, six, even seven coats of mascara on their lashes. It looks messy on purpose and I think it suddenly looks very modern.” You may remember this look first appeared on the Prada and Gucci catwalks for Fall/Winter 2014. It has a slightly 60s vibe – like a modern Twiggy. “It has made me rethink eye makeup,” she continues. “It makes wearing mascara modern in a new way. I like how it frames the eye.” She says the Pucci and Costume National shows really showcased the beauty of this new look. “This beauty trend requires a groomed, natural brow and creamy, reflective skin. It keeps the focus on the eyes.”
Pro makeup artist Lisa Butler keyed the Emilio Pucci show in Milan. She describes the look as “Arrogant, princessy eyes…on sun-flushed skin.” She directed her artists to apply multiple coats of Extended Play Lash mascara through both the upper and lower lashes to create a spiky effect to the lash line. Black liner was added at the root of the lashes to open and widen the eye. “It’s a holiday makeup look,” she adds. “The makeup is glossy and groomed with big doll eyes.”
Lucia Pica, the new creative director for makeup at Chanel designed the Costume National makeup. She dubbed it “a 70s young Jane Birkin” look with clumpy lashes, but beautifully done with layering of individual lashes. By keeping the eyes nude and the face radiant and neutral, all attention is kept on the eyes.