Terracotta at 30

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Guerlain is celebrating the 30th anniversary of its iconic Terracotta product with a limited-edition collection for summer. “It’s an array of products that encapsulate the 30 years of Terracotta ethic,” says Olivier Echaudemaison, Creative Director of Makeup. “Presented in a case that is both very sustainable and totally luxurious: wood and gold. Terracotta Sun Celebration is part blush, part sun powder that gently warms a woman’s skin.” This year, he’s created the perfect finishing touch: a Terracotta fragrance composed of tiara flower, bergamot and vanilla. “I describe it as radiant, exotic and sun-drenched,” he says.

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Terracotta powder is best described as three weeks’ tanning in just three seconds – a truer-than-nature golden colour that looks sun-kissed day after day. It’s a cult luxury beauty product worldwide. One bronzing product is sold on average every 20 seconds somewhere in the world. Guerlain invented bronzing palettes specifically for blondes and brunettes enabling all women to access golden colour on demand.

The Terracotta Sun Celebration Star Sun Powder is a hybrid of one universal bronzing shade with a pink and a coral shade. It’s housed in a polished wooden compact and stamped with a golden sun dial. The powder itself is lightly scented with tiare flower. It retails for $84 and is limited edition.

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The French luxury beauty and fragrance house has a long history of innovation. In 1930, the brand introduced Le Creme de Soleil, then Teint Dore fifty years later. It was 1984 when Terracotta itself was launched and became an overnight sensation. There have been ancillaries added over the years like the Tan Booster Spray in 2007 and the remarkable Terracotta Jambes de Gazelle, a tinted mist that bronzes legs instantly. It sells out by early summer every year.

The summer makeup story is subdued for Olivier who champions a pop of colour most summer seasons. This year, he embraces burnished brown, sunset pink and a soft orange. Gloss d’Enfer, Rouge Automatique and Colour Lacquer all flatter sun-kissed complexions. The star shade is Tonka Imperiale, a warm brown with just a hint of metallic shine. And for ultra-humid days, the Cils D’Enfer Mascara is now available in a sculpting waterproof version. A combination of waterproof volumizing and styling waxes work together to add dramatic volume and curl to the entire lash line.  It’s a refined and luxurious collection.