Shu uemura’s Pastel Fantasy: Flower motifs have always played an important role in Japanese culture – from origami to water colour paintings. Spend time in Tokyo and you’ll notice there is an acute appreciation for the delicacy and beauty of the first spring flowers. Japanese artistry makeup brand shu uemura pays homage to this phenomenon with its limited edition spring/summer 2016 collection called “pastel fantasy”.
“For this collection, I wanted to introduce a variety of pastel colours that are easy to use for everyone. Pastels are often perceived as ‘sweet’, ‘girly’ and ‘dreamy’ yet some people find these colours difficult to use. For spring, we’ve launched a collection of carefully selected pastel colours with fresh, balancing hues,” says the brand’s international artistic director uchiide. “These pastels are not too sweet and project cool images thanks to the slightly grayish tones. This special mix of tones allows you to enjoy skin transparency together with dimensional shading makeup.” The result is a collection that encourages beauty enthusiasts to touch, play and create fun spring looks.
You’ll notice there are four limited edition pastels inspired by hydrangea blossoms. Each is refined with pearls to create a beautiful gradation around the eyes and to add an elegant luminosity. Choose from pastel aqua, pastel mauve, pastel prune and pastel pink.
Of course, shu is known for false lashes. (Madonna wears them on her concert tours.) You’ll find a pair of pastel fantasy false lashes inspired by flower petals. There is a delicate cross-over of pink, purple and silvery white hair for a striking effect.
The famous tint in gelato now comes in four limited edition colours such as mystic pink, peach blossom, fresh beige, and dusty pink. The result is a dewy fresh finish on skin.
The star product is a dual fit pressed powder in pastel shimmer. Two unique textured powders create a moisture-like finish (purple) and control oil (pink) adding brightness to the complexion. The package design is by Satoka Wada, an up-and-coming Japanese artist who expresses a modern-day interpretation of hydrangea flowers. After graduation from Bunka Womens University, Wada became known for her iconic line drawing style and her popular art exhibitions in Tokyo.
shu uemura drawing crayons
I think shu’s most impressive products over the past couple of years have been their drawing crayons and pencils. The handy pencil format makes it easy to apply the creamy soft texture and to blend. Think of them as eye shadow liners. They actually contain spherical nylon powders for smooth glide-on application.
shu uemura drawing pencils
28 Comments
Jamie
February 26, 2016 at 5:28 pmI’m just beside myself for the pastel mauve eye shadow. So gorgeous. Like everything in this collection! ???
@jamiemay99
Xaidw
February 26, 2016 at 5:25 pmBeautiful collection.I want all of them.♡♥♡♥♡♥♡♥♡♥♥♥♡♥♥♡♥♡♥♡♡♥♥♡♥♥♡♡
Shelley N
February 24, 2016 at 7:39 pmvery pretty
Darlene Cole
February 24, 2016 at 7:27 pmSo beautiful and feminine. I love the colors and how good the mak-up is for the skin. Spring colors at their best. Would love to have.
Rozeena Karim
February 24, 2016 at 2:30 pmSo Pretty
Bonnie Humphrey
February 24, 2016 at 2:04 pmI think these colors would really suit me…with my silver grey hair…love all these beautiful
colors
Ruth Overstreet
February 24, 2016 at 1:47 pmEverything he does is great and beautiful he’s a a wonderful person inside and out
Sonya
February 24, 2016 at 12:01 pmOh these colours bring happiness to my day ?
catherine burke
February 24, 2016 at 10:33 amIt’s a Beautiful collection, spring/ summer vibes. Love this
denise
February 24, 2016 at 10:05 amhow beautiful!
@momof3boysj
Angela Mason
February 24, 2016 at 9:56 amBeautiful collection! Wish it was mine! Have a wonderful day!
LaMar
February 24, 2016 at 9:52 amNICE SOFT COLORS
lena koulian
February 24, 2016 at 9:38 amOnce again!! Shu uemura’s classy products…Beautiful colors…it really makes your heart happy and makes you forget about the winter storm that’s happening in Toronto today. Thanks Dave!
michelle in belfast
February 24, 2016 at 8:31 amthe eye shadow colours kind of remind me of the palette i used in the mid 80’s, except these look velvety
Diane K.
February 24, 2016 at 8:17 amThis is my FAVORITE SHU COLLECTION in a very long time. I LOVE the eye pencils and eye shadow pencils. BUT for some reason, shu doesn’t sell my favorite colors in the US like all the thick crayon pencils on the right side including the mint green, purple, pink, yellow and orange. I LOVE EVERY eyeshadow shade, all 4. I can’t get the last eyeshadow color here. LOVE the face powder of the thin pencils, love the 1,2,13,15, 16, 17, 18, 19, 20, 21 and the lips, love every color especially the first pink. I don’t get it why shu doesn’t sell all the colors here in the US. We all want them and they’d make a lot more money. Do you know of any stores in Canada that sell these shu colors and products and would sell to those in the US. I wish I could have every single item in this entire collection. I’d never complain again for the rest of my life… well, maybe for a month, ok maybe a week, well maybe a day, maybe a few hours. OK, I’d still complain but I’d do it looking fabulous.
Thank you for showing us this gorgeous, beautiful collection and making all of us who can’t get it very jealous.
Diane K.
@DianeLori
Adele Wright
February 24, 2016 at 8:15 amThe colours!!!!!!@AdeleAWright
Colleen aka @905Foodie
February 24, 2016 at 7:58 amThose lashes!!!! Oh my!
Meenal Rathore
February 24, 2016 at 7:49 amOMG, this is the whole package that I need … OMG OMG OMG … @Meenal_Rathore
Doreen Lamoureux
February 24, 2016 at 7:49 amThose pencils sounds amazing
diane lauzon
February 24, 2016 at 7:40 amThe Gelato tint pens and the pastel powder are rocking my world! Exquisite concepts and packaging. Thanks Dave!!
sassy
February 24, 2016 at 7:33 amOk-I just need everything 😀
Diana Smith Hill
February 24, 2016 at 7:33 amGorgeous collection!
twitter @helobuff
Emel
February 24, 2016 at 7:10 amAmazing colors!!!
Rainn Kenyon
February 24, 2016 at 2:36 amJust beautiful. Especially the powder.
Gabrielle
February 24, 2016 at 12:29 amSuch scrumptious colours! Another Shu triumph!