shu uemura’s pastel fantasy

Shu uemura’s Pastel Fantasy: Flower motifs have always played an important role in Japanese culture – from origami to water colour paintings. Spend time in Tokyo and you’ll notice there is an acute appreciation for the delicacy and beauty of the first spring flowers. Japanese artistry makeup brand shu uemura pays homage to this phenomenon with its limited edition spring/summer 2016 collection called “pastel fantasy”.

“For this collection, I wanted to introduce a variety of pastel colours that are easy to use for everyone. Pastels are often perceived as ‘sweet’, ‘girly’ and ‘dreamy’ yet some people find these colours difficult to use. For spring, we’ve launched a collection of carefully selected pastel colours with fresh, balancing hues,” says the brand’s international artistic director uchiide. “These pastels are not too sweet and project cool images thanks to the slightly grayish tones. This special mix of tones allows you to enjoy skin transparency together with dimensional shading makeup.” The result is a collection that encourages beauty enthusiasts to touch, play and create fun spring looks.

You’ll notice there are four limited edition pastels inspired by hydrangea blossoms. Each is refined with pearls to create a beautiful gradation around the eyes and to add an elegant luminosity. Choose from pastel aqua, pastel mauve, pastel prune and pastel pink.

Of course, shu is known for false lashes. (Madonna wears them on her concert tours.) You’ll find a pair of pastel fantasy false lashes inspired by flower petals. There is a delicate cross-over of pink, purple and silvery white hair for a striking effect.

The famous tint in gelato now comes in four limited edition colours such as mystic pink, peach blossom, fresh beige, and dusty pink. The result is a dewy fresh finish on skin.

The star product is a dual fit pressed powder in pastel shimmer. Two unique textured powders create a moisture-like finish (purple) and control oil (pink) adding brightness to the complexion. The package design is by Satoka Wada, an up-and-coming Japanese artist who expresses a modern-day interpretation of hydrangea flowers. After graduation from Bunka Womens University, Wada became known for her iconic line drawing style and her popular art exhibitions in Tokyo.

shu uemura drawing crayons

I think shu’s most impressive products over the past couple of years have been their drawing crayons and pencils. The handy pencil format makes it easy to apply the creamy soft texture and to blend. Think of them as eye shadow liners. They actually contain spherical nylon powders for smooth glide-on application.

shu uemura drawing pencils