shu uemura unveils a new lip lacquer technology that offers precise lip contour definition.
Japanese artistry makeup brand shu uemura has just relaunched its Laque Supreme lip collection with some very interesting technology. This is a brand that is built on precision. If you watch Uchiide, the brand’s international artistic director, he works in minute strokes and pin-point application. It really is remarkable to watch. He works more like a fine painter than a traditional makeup artist. His placement of colour on the face is carefully thought through and perfectly placed.
So it is no surprise to see shu launch a new laque supreme lip colour collection with cutting-edge technology from Japan. The goal of the brand’s research and development team was to offer high-shine, high colour and a precisely defined lip contour in a long-lasting formula. Shu red dye is an essential colorant used to provide a deep, yet vivid colour. Lumier coating polymers (used in pharmaceutical and food industries) provide a coating that results in a translucent shine. Now here is what is particularly interesting: the lip lacquer product transforms upon application from a highly concentrated oil-in-liquid emulsion to a honeycomb-type structure that lightly adheres to lips. It resists feathering or running. It is a more even structure on the lips. The result is a fresh, smooth application. Even the applicator is new. It has a unique ergonomic shape designed to fit the curves of the lips and a tapered tip for precise contouring.
You’ll find 16 signature shades that range from nude to bold red.
RD 05 Signature Red
CR 03 Coral Attitude
PK 05 Pink Spirit
WN05
BG02
WN03
RD01
shu uemura is available in Canada at select Hudson’s Bay stores and thebay.com
24 Comments
Limecello
March 19, 2018 at 5:14 pmThe model looks AMAZING – that lip! <3 Wow.
@tserings
March 9, 2018 at 7:43 amCoral attitude looks so pretty!!
denise
March 1, 2018 at 4:39 pmwow
@momof3boysj
Rebecca Stanchfield Meeks
March 1, 2018 at 8:19 amshu uemura has really taken a large leap ahead with this gorgeous lip collection. I really love the BG02. And the applicator is amazing. Beautiful collection, cudo’s to shu uemura.
@MeStanchfield
Gonny Aarts
March 1, 2018 at 4:39 amAmazing photo! The one with the model
Mary Maneta
March 1, 2018 at 12:05 amPerfect collection and technology,beutiful shades????????❤????????????????????
Sumithra
February 28, 2018 at 11:31 pmWN03 is a gorgeous shade…
Diane K.
February 28, 2018 at 10:24 pmAnything She, I love you and this lip gloss is no exception. Can’t wait to try it
@DianeLori
Anna Roszak-Robinson
February 28, 2018 at 8:45 pmI really like the PK 05 Pink Spirit, so pretty
Patty Hancock
February 28, 2018 at 7:28 pmI want them all!
Heather Schell
February 28, 2018 at 6:23 pmI feel like 2018 is shaping up to be truly a year of innovation! Even with a liner I find lipstick feathers and bleeds on me, and what is supposed to be a long lasting formula tends to leave me with just a ‘liner’ ring. I’m super excited to try this ingenious new product!
@heagiedonald
Hazel
February 28, 2018 at 5:59 pmThat it lightly adheres to lips and it resists feathering or running, sounds fantastic. The new applicator looks nicely shaped to fit the lips alot better than the old one’s.
Chrissy Christensen
February 28, 2018 at 5:30 pmThe colors are beautiful!
September Dee
February 28, 2018 at 4:39 pmThese shades are beautiful! Honey comb texture that adheres to the lips…fascinating!
Amy Marshall
February 28, 2018 at 3:06 pmThese are the bomb!!! @lilmissamytou
AdeleAWright
February 28, 2018 at 2:54 pmI must try these! They look fabulous and interesting!
Danielle Perrault
February 28, 2018 at 2:40 pmNice shade specialy CR03 Coral Attitude! The contouring applicator interesting to!
@danielleperrau4
Pamela Haddad
February 28, 2018 at 2:06 pmI love those shades and the contouring applicator. Can’t wait to try it for myself!
Emily Mitton
February 28, 2018 at 12:29 pmWhat an interesting and beautiful collection! I have recently started to love the gloss look, so this is so fun to hear about!
Dorcas Herrington
February 28, 2018 at 11:35 amPretty colors!
Linda L
February 28, 2018 at 9:12 amLove the precision of this lip colour collection. Gotta get that coral attitude!! Well done shu uemura!! @linlett60
Mariola Daher
February 28, 2018 at 8:08 amBeautiful shades and love the wand , can’t wait to try to brand. Will have to get one ☺️
tammy harrison
February 28, 2018 at 7:11 amthese are beautiful shades!!
Breanna
February 28, 2018 at 7:03 amI love these new lip products, they are like between a gloss and lipstick. I have watched many videos of Uchiide at work and I wish to learn how to do it like him. Sometimes I try copy but it does take practice! I think pink spirit is my colour, but there are a few pink shades In this release.