shu uemura unveils a new lip lacquer technology that offers precise lip contour definition.
Japanese artistry makeup brand shu uemura has just relaunched its Laque Supreme lip collection with some very interesting technology. This is a brand that is built on precision. If you watch Uchiide, the brand’s international artistic director, he works in minute strokes and pin-point application. It really is remarkable to watch. He works more like a fine painter than a traditional makeup artist. His placement of colour on the face is carefully thought through and perfectly placed.
So it is no surprise to see shu launch a new laque supreme lip colour collection with cutting-edge technology from Japan. The goal of the brand’s research and development team was to offer high-shine, high colour and a precisely defined lip contour in a long-lasting formula. Shu red dye is an essential colorant used to provide a deep, yet vivid colour. Lumier coating polymers (used in pharmaceutical and food industries) provide a coating that results in a translucent shine. Now here is what is particularly interesting: the lip lacquer product transforms upon application from a highly concentrated oil-in-liquid emulsion to a honeycomb-type structure that lightly adheres to lips. It resists feathering or running. It is a more even structure on the lips. The result is a fresh, smooth application. Even the applicator is new. It has a unique ergonomic shape designed to fit the curves of the lips and a tapered tip for precise contouring.
You’ll find 16 signature shades that range from nude to bold red.
RD 05 Signature Red
CR 03 Coral Attitude
PK 05 Pink Spirit
shu uemura is available in Canada at select Hudson’s Bay stores and thebay.com
LimecelloMarch 19, 2018 at 5:14 pm
The model looks AMAZING – that lip! <3 Wow.
@tseringsMarch 9, 2018 at 7:43 am
Coral attitude looks so pretty!!
deniseMarch 1, 2018 at 4:39 pm
Rebecca Stanchfield MeeksMarch 1, 2018 at 8:19 am
shu uemura has really taken a large leap ahead with this gorgeous lip collection. I really love the BG02. And the applicator is amazing. Beautiful collection, cudo’s to shu uemura.
Gonny AartsMarch 1, 2018 at 4:39 am
Amazing photo! The one with the model
Mary ManetaMarch 1, 2018 at 12:05 am
Perfect collection and technology,beutiful shades????????❤????????????????????
SumithraFebruary 28, 2018 at 11:31 pm
WN03 is a gorgeous shade…
Diane K.February 28, 2018 at 10:24 pm
Anything She, I love you and this lip gloss is no exception. Can’t wait to try it
Anna Roszak-RobinsonFebruary 28, 2018 at 8:45 pm
I really like the PK 05 Pink Spirit, so pretty
Patty HancockFebruary 28, 2018 at 7:28 pm
I want them all!
Heather SchellFebruary 28, 2018 at 6:23 pm
I feel like 2018 is shaping up to be truly a year of innovation! Even with a liner I find lipstick feathers and bleeds on me, and what is supposed to be a long lasting formula tends to leave me with just a ‘liner’ ring. I’m super excited to try this ingenious new product!
HazelFebruary 28, 2018 at 5:59 pm
That it lightly adheres to lips and it resists feathering or running, sounds fantastic. The new applicator looks nicely shaped to fit the lips alot better than the old one’s.
Chrissy ChristensenFebruary 28, 2018 at 5:30 pm
The colors are beautiful!
September DeeFebruary 28, 2018 at 4:39 pm
These shades are beautiful! Honey comb texture that adheres to the lips…fascinating!
Amy MarshallFebruary 28, 2018 at 3:06 pm
These are the bomb!!! @lilmissamytou
AdeleAWrightFebruary 28, 2018 at 2:54 pm
I must try these! They look fabulous and interesting!
Danielle PerraultFebruary 28, 2018 at 2:40 pm
Nice shade specialy CR03 Coral Attitude! The contouring applicator interesting to!
Pamela HaddadFebruary 28, 2018 at 2:06 pm
I love those shades and the contouring applicator. Can’t wait to try it for myself!
Emily MittonFebruary 28, 2018 at 12:29 pm
What an interesting and beautiful collection! I have recently started to love the gloss look, so this is so fun to hear about!
Dorcas HerringtonFebruary 28, 2018 at 11:35 am
Linda LFebruary 28, 2018 at 9:12 am
Love the precision of this lip colour collection. Gotta get that coral attitude!! Well done shu uemura!! @linlett60
Mariola DaherFebruary 28, 2018 at 8:08 am
Beautiful shades and love the wand , can’t wait to try to brand. Will have to get one ☺️
tammy harrisonFebruary 28, 2018 at 7:11 am
these are beautiful shades!!
BreannaFebruary 28, 2018 at 7:03 am
I love these new lip products, they are like between a gloss and lipstick. I have watched many videos of Uchiide at work and I wish to learn how to do it like him. Sometimes I try copy but it does take practice! I think pink spirit is my colour, but there are a few pink shades In this release.