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shu uemura x Sadaharu AOKI PAris

shu uemura x sadaharu aoki Paris

shu uemura x sadaharu aoki paris makeup collection
shu uemura x sadaharu aoki paris makeup collection

One of the most inspired and beautiful makeup collections this year comes from Japanese artistry brand shu uemura who has partnered with renowned pastry chef Sadaharu Aoki with sublime results. This limited edition collector collection is a true feast for the senses, bursting with luscious colour, tempting textures and mouth-watering fragrances. It truly is exquisite.

Mr Sadaharu Aoki
Mr Sadaharu Aoki

At first mention, the idea of a makeup brand partnering with a top pastry chef seems a little odd. But it does make sense when you hear the entire story. Mr. Sadaharu is an award-winning Japanese chef Patissier and true visionary. Arriving in Paris from Tokyo in 1991, he first landed a position with celebrated French chefs Jean Millet and Pierre Couderc where he honed his skills in classic French Patisserie.

shu uemura x sadaharu aoki paris
shu uemura x sadaharu aoki paris

Keen to bring his Japanese aesthetics and ingredients to his craft, he soon started experimenting with imaginative creations – such as black sesame eclairs and matcha macarons – causing a sensation in France. He began making bespoke patisseries for high-end hotels and restaurants. Fashion brands such as Kenzo, Christian Dior and Chanel hired him to bake for exclusive parties and dinners. Mr Aoki opened his first boutique in 2001. He’s now considered one of Japan’s finest pastry chefs famed for his exceptional, minimalist pastries with a distinctive ‘east meets west’ flavour.

When the shu uemura artistic team sat down with the chef, the goal was to design a selection of eye palettes and lipsticks inspired by the confectionary-perfection and rigorous skill of the master patissier. You’ll notice the makeup is built around two iconic Japanese flavours: a vibrant matcha green and an elegant azuki pink.

shu uemura x sadaharu aoki paris eye palettes
shu uemura x sadaharu aoki paris eye palettes

Patisserie-inspired eye palettes

The two star products in the collection are a pair of high-pigmented eye palettes in a range of soft shades and textures. The palettes are wrapped in shades of matcha green and azuki pink, glazed with the iconic lines of Mr. Sadaharu Aoiki’s signature cake designs. The bite-sized eye colour hues were hand-picked to blend seamlessly for a variety of looks. There is an exclusive new crushed-stone texture. Choose from matcha genoise or azuki feuilleté.

shu uemura x sadaharu aoki paris lipsticks
shu uemura x sadaharu aoki paris lipsticks

Dressing lips in a new glitter lacquer shine texture is meant to complement the eyeshadow colours. You’ll find a range of neutral and vibrant colours including cherry cream, mikan ginger, ume mousse, framboise crush and coral gelée.

shu uemura x sadaharu aoki paris
shu uemura x sadaharu aoki paris

Here’s what makes this makeup collection extra-special. Each lipstick and eye palette is infused with incredible gourmand fragrances that bring to life the corresponding design. There is a luscious aromatic matcha and a sweet asuki bean scent. It’s subtle and so romantic.

shu uemura x sadaharu aoki paris beauty look
shu uemura x sadaharu aoki paris beauty look

shu uemura is available in Canada at shuuemura.ca

34 Comments

  • Reply
    Gabrielle
    December 17, 2021 at 1:11 pm

    The packaging of this collection is distinctive and lovely! @velvetwhip

  • Reply
    ELLADA AVADIIAEV
    December 17, 2021 at 12:27 am

    That shadow palette is absolutely gourgeous! <3

  • Reply
    Jacquelyn G
    December 12, 2021 at 8:36 pm

    THIS IS EVERYTHING! The Hot Pink and Green are my favorite colors and the creator/chef mash up is the collaboration I didn’t even know I needed!!! The perfect blend to send my senses into euphoria! I’ve never been so excited for a makeup collab!! It sounds heavenly! 🙏💖🙌😻🥰 Thank you for always keeping me up on the hottest beauty info Dave! My Twitter handle @fancybeast69

  • Reply
    Gabrielle
    December 12, 2021 at 11:39 am

    This is really a special collection, and considering how great this brand is, that’s saying something!

  • Reply
    Jamie Johnson
    December 9, 2021 at 11:55 am

    I LOVE shu uemura! I am obsessed with many of their haircare products. I’d really love to try some of their makeup, too. This eye shadow palette is absolutely gorgeous! I can’t believe that actually made it smell like matcha! I LOVE Matcha, and I want to try anything that smells like it! And the colors in this palette are so pretty! Thx Dave!!

  • Reply
    denise
    December 8, 2021 at 11:24 pm

    beautiful spring colors

    @momof3boysj

  • Reply
    Inés Díaz
    December 8, 2021 at 10:02 am

    I love the collections from Uemura, I d like to try many things, there are fabulous. Beautiful.

  • Reply
    Catherine Badenhorst
    December 8, 2021 at 8:15 am

    What an amazing collab between shu uemura and pastry chef Sadaharu Aoki, the results are astounding and leaves one lusting for more collabs between the two of them. Fabulous brand.
    @cathybadcar

  • Reply
    Emily
    December 7, 2021 at 7:43 pm

    Gorgeous shades!

  • Reply
    Gabrielle
    December 7, 2021 at 12:20 pm

    Framboise Crush is a glorious color!!! @velvetwhip

  • Reply
    Cristina A
    December 7, 2021 at 10:10 am

    What a cool collaboration. It was great reading about chef Aoki’s career trajectory and his connection to haute couture houses. This make-up collection is so cute and the fact that the products are fragrant just sold me. I wonder if the eyeshadows and lipsticks are still available somewhere, I’ll be looking!

  • Reply
    sandy lynn ralph
    December 7, 2021 at 6:52 am

    oh wow lovely vibrant colours and shades

  • Reply
    Lesley T
    December 7, 2021 at 12:36 am

    The colours of the packaging are almost shockingly bright – and beautiful – while the product colours have a lovely subtly. Genius.

  • Reply
    MJ Symmonds
    December 6, 2021 at 8:36 pm

    This is such a genius collaboration. These products are stunning 😍

  • Reply
    bn100
    December 5, 2021 at 4:47 pm

    fun colors

  • Reply
    Gabrielle
    December 3, 2021 at 2:12 pm

    That eyeshadow palette is so special!!! @velvetwhip

  • Reply
    Lynn Sweetman-Cochran
    December 1, 2021 at 6:26 am

    This is an absolutely stunning collection 😍 ❤
    @lynn_cochran_71

  • Reply
    Margaret O'Reilly
    May 23, 2021 at 3:26 am

    Absolutely love the colours. My daughter Zara is mad into makeup and she can’t wait to try these products.

  • Reply
    Debbie Meredith
    May 22, 2021 at 6:48 pm

    Beautiful summery colours…

    • Reply
      Mary Lee
      December 1, 2021 at 9:04 am

      Love the colors of this collection! But now I want to glam up to get some delicious pastries😍

  • Reply
    Julie
    May 22, 2021 at 12:35 am

    Love this collection, so beautiful.

  • Reply
    Parisbreakfast
    May 12, 2021 at 1:35 am

    Two brilliant creators collaborating. Incroyable

  • Reply
    @DianeLori
    May 9, 2021 at 10:24 am

    One of the prettiest shu collections I’ve ever seen. Love that palette and oh, those lipsticks. Happy Mother’s Day. @DianeLori

  • Reply
    Amanda K Price
    April 26, 2021 at 12:21 pm

    A gorgeous vibrant collection! I need this collection.

  • Reply
    Velma Sandry
    April 22, 2021 at 11:37 am

    Fresh and fabulous! The colours are delightful and the descriptions make thus even more enticing. A brilliant collaboration 💖 💚

  • Reply
    Jessica
    April 16, 2021 at 9:05 am

    love vibrant colors they used for packaging design

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