shu uemura x sadaharu aoki Paris

One of the most inspired and beautiful makeup collections this year comes from Japanese artistry brand shu uemura who has partnered with renowned pastry chef Sadaharu Aoki with sublime results. This limited edition collector collection is a true feast for the senses, bursting with luscious colour, tempting textures and mouth-watering fragrances. It truly is exquisite.
At first mention, the idea of a makeup brand partnering with a top pastry chef seems a little odd. But it does make sense when you hear the entire story. Mr. Sadaharu is an award-winning Japanese chef Patissier and true visionary. Arriving in Paris from Tokyo in 1991, he first landed a position with celebrated French chefs Jean Millet and Pierre Couderc where he honed his skills in classic French Patisserie.
Keen to bring his Japanese aesthetics and ingredients to his craft, he soon started experimenting with imaginative creations – such as black sesame eclairs and matcha macarons – causing a sensation in France. He began making bespoke patisseries for high-end hotels and restaurants. Fashion brands such as Kenzo, Christian Dior and Chanel hired him to bake for exclusive parties and dinners. Mr Aoki opened his first boutique in 2001. He’s now considered one of Japan’s finest pastry chefs famed for his exceptional, minimalist pastries with a distinctive ‘east meets west’ flavour.
When the shu uemura artistic team sat down with the chef, the goal was to design a selection of eye palettes and lipsticks inspired by the confectionary-perfection and rigorous skill of the master patissier. You’ll notice the makeup is built around two iconic Japanese flavours: a vibrant matcha green and an elegant azuki pink.
Patisserie-inspired eye palettes
The two star products in the collection are a pair of high-pigmented eye palettes in a range of soft shades and textures. The palettes are wrapped in shades of matcha green and azuki pink, glazed with the iconic lines of Mr. Sadaharu Aoiki’s signature cake designs. The bite-sized eye colour hues were hand-picked to blend seamlessly for a variety of looks. There is an exclusive new crushed-stone texture. Choose from matcha genoise or azuki feuilleté.
Dressing lips in a new glitter lacquer shine texture is meant to complement the eyeshadow colours. You’ll find a range of neutral and vibrant colours including cherry cream, mikan ginger, ume mousse, framboise crush and coral gelée.
Here’s what makes this makeup collection extra-special. Each lipstick and eye palette is infused with incredible gourmand fragrances that bring to life the corresponding design. There is a luscious aromatic matcha and a sweet asuki bean scent. It’s subtle and so romantic.
shu uemura is available in Canada at shuuemura.ca
Gabrielle
December 17, 2021 at 1:11 pmThe packaging of this collection is distinctive and lovely! @velvetwhip
ELLADA AVADIIAEV
December 17, 2021 at 12:27 amThat shadow palette is absolutely gourgeous! <3
Jacquelyn G
December 12, 2021 at 8:36 pmTHIS IS EVERYTHING! The Hot Pink and Green are my favorite colors and the creator/chef mash up is the collaboration I didn’t even know I needed!!! The perfect blend to send my senses into euphoria! I’ve never been so excited for a makeup collab!! It sounds heavenly! 🙏💖🙌😻🥰 Thank you for always keeping me up on the hottest beauty info Dave! My Twitter handle @fancybeast69
Gabrielle
December 12, 2021 at 11:39 amThis is really a special collection, and considering how great this brand is, that’s saying something!
Jamie Johnson
December 9, 2021 at 11:55 amI LOVE shu uemura! I am obsessed with many of their haircare products. I’d really love to try some of their makeup, too. This eye shadow palette is absolutely gorgeous! I can’t believe that actually made it smell like matcha! I LOVE Matcha, and I want to try anything that smells like it! And the colors in this palette are so pretty! Thx Dave!!
denise
December 8, 2021 at 11:24 pmbeautiful spring colors
@momof3boysj
Inés Díaz
December 8, 2021 at 10:02 amI love the collections from Uemura, I d like to try many things, there are fabulous. Beautiful.
Catherine Badenhorst
December 8, 2021 at 8:15 amWhat an amazing collab between shu uemura and pastry chef Sadaharu Aoki, the results are astounding and leaves one lusting for more collabs between the two of them. Fabulous brand.
@cathybadcar
Emily
December 7, 2021 at 7:43 pmGorgeous shades!
Gabrielle
December 7, 2021 at 12:20 pmFramboise Crush is a glorious color!!! @velvetwhip
Cristina A
December 7, 2021 at 10:10 amWhat a cool collaboration. It was great reading about chef Aoki’s career trajectory and his connection to haute couture houses. This make-up collection is so cute and the fact that the products are fragrant just sold me. I wonder if the eyeshadows and lipsticks are still available somewhere, I’ll be looking!
sandy lynn ralph
December 7, 2021 at 6:52 amoh wow lovely vibrant colours and shades
Lesley T
December 7, 2021 at 12:36 amThe colours of the packaging are almost shockingly bright – and beautiful – while the product colours have a lovely subtly. Genius.
MJ Symmonds
December 6, 2021 at 8:36 pmThis is such a genius collaboration. These products are stunning 😍
bn100
December 5, 2021 at 4:47 pmfun colors
Gabrielle
December 3, 2021 at 2:12 pmThat eyeshadow palette is so special!!! @velvetwhip
Lynn Sweetman-Cochran
December 1, 2021 at 6:26 amThis is an absolutely stunning collection 😍 ❤
@lynn_cochran_71
Margaret O'Reilly
May 23, 2021 at 3:26 amAbsolutely love the colours. My daughter Zara is mad into makeup and she can’t wait to try these products.
Debbie Meredith
May 22, 2021 at 6:48 pmBeautiful summery colours…
Mary Lee
December 1, 2021 at 9:04 amLove the colors of this collection! But now I want to glam up to get some delicious pastries😍
Julie
May 22, 2021 at 12:35 amLove this collection, so beautiful.
Parisbreakfast
May 12, 2021 at 1:35 amTwo brilliant creators collaborating. Incroyable
@DianeLori
May 9, 2021 at 10:24 amOne of the prettiest shu collections I’ve ever seen. Love that palette and oh, those lipsticks. Happy Mother’s Day. @DianeLori
Amanda K Price
April 26, 2021 at 12:21 pmA gorgeous vibrant collection! I need this collection.
Velma Sandry
April 22, 2021 at 11:37 amFresh and fabulous! The colours are delightful and the descriptions make thus even more enticing. A brilliant collaboration 💖 💚
Jessica
April 16, 2021 at 9:05 amlove vibrant colors they used for packaging design