shu uemura x maison kitsune! Edgy Japanese artistry makeup brand shu uemura is known for its artistic collaborations. Remember last year’s limited edition collection by Karl Lagerfeld’s cat? This year, the brand looks to fashion for inspiration with a limited edition collection with contemporary fashion brand Maison Kitsune. There is an “East meets West” theme throughout the products and packaging. So you’ll see little icons that reference French life and those that illustrate Japanese culture. What I like about it is the colour selection is really wearable. Here is a look at shu uemura for Holiday 2015.
brand: shu uemura
fashion brand: Maison Kitsune
background: Gildas Loaec and Masaya Kuroki are known for reinventing the classics through daring colours, prints and materials. They conceived their company in 2002 on a trip to Japan where they decided to bring their passions together around a single concept: one-of-a-kind fashion that unites style, music and design.
Meaning: kitsune means “fox” in Japanese
The muse: Singer, musician, model and actress Heather Boo is the brand’s muse. She performs with her band “Beau” and illustrates a modern approach to beauty.
The collaboration: Japanese artistry makeup brand shu uemura has teamed up with street-style fashion brand maison kitsune to for its limited edition holiday collection.
The quote: “Beauty is culture, culture is beauty. Beauty finally transcends the boundaries of fashion, music and art.” – Uchide, shu uemura international artistic director
The theme: Beauty remix – iconic motifs from East and West through fresh new eyes
Beauty remix smoky eye and cheek palette in indigo
Beauty remix smoky eye and cheek palette in plum
Limited edition drawing pencils in indigo, plum, gold and silver
Limited edition false lashes in tricolour-in-a-blink
Limited edition false lashes in jewel-fur-for-a-wink
Laque sparkler in plum shimmer, fleur shine and persimmon glow
Skin purifier ultime8 sublime beauty cleansing oil
PorEraser UV under base mousse
Curious eye-opening premium eyelash curler
New youth must-have premium brush set
Get shu’s new East-meets-West look
- Outline the eye with a drawing pencil. Create a thin line close to the rims and thicker in the center.
- When closing your eyes, create gradation with the eyeshadow palette using shades 1 to 3 (identified in the palette). Apply shade #1 close to the eyeline. Bend blend in shade #2 and then 3 to create gradation towards the upper edge of the eyelid. Use your drawing pencil to draw a line from the edge of the eye to the upper eye rim.
- Repeat the colour gradation below the eyes using the same steps. Use a drawing pencil to complete the coloured wing accent.
- Apply cheek colour at the uppermost part of the cheekbone just under the eye in a round shape. Gradually blend into the skin in a downward motion.
The giveaway: I gave away this selection of shu uemura x maison kitsune to one lucky reader. I drew the name Vanessa S from all those who commented below. Congrats Vanessa!
shu uemura is available at select Hudson’s Bay stores in Canada.