Rose-powered luxury skincare! When Lancome founder Armand Petitjean created Absolue skincare in 1965, he did so as his ultimate creation – his art of beauty “a la francaise”. His goal was to take the very best skin regeneration science and combine it with the most beautiful texture and scent. That is the hallmark of French beauty. The sensation of a product is equally important to the active botanical ingredients. French beauty enthusiasts never rush their skincare regime morning and night. They’ll spend the time gently massaging products into their skin and will enjoy the fragrances and scents of each product in their collection. While time-starved North Americans look for multi-tasking products to cut their beauty routine time, French women use that time for themselves and never rush.
It’s telling that the Absolue range of skincare is still wildly popular 50 years since its introduction. Tapping the “precious cells” of rose freeze distillate, this botanical ingredient has proven anti-aging properties in skin. It is capable of reactivating one of the most complex skin biology mechanisms, revitalization. Lancome scientists actually update the formula as they make new discoveries in helping skin look younger, longer.
Rose freeze distillate tackles the destructive spiral of chronic inflammation in a number of ways. Environmental stressors such as UV rays, pollution, cigarette smoke, along with heightened stress levels can stimulate the production of pro-inflammatory messengers, such as interleukins (IL-1,6,8), prostaglandins (PGE2) and TNF alfa as well as free radicals. Each of these can harm the microenvironment of the epidermal skin cells, the key cells of skin regeneration. The ability of the epidermis to renew itself depends on the proper functioning of these precious cells. Over time, these repeated inflammations break down cell membranes and collagen and elastin fibres. Skin repair is slowed.
Lancome’s scientists have a multi-pronged attack on this process: help to reduce chronic inflammation, to reduce free radical production and to encourage tissue repair. This is all accomplished with a rose freeze distillate. Rosa dasmacena, one of 3,000 varieties of roses, has been found to provide antioxidant, anti-inflammatory and soothing properties. This is the ingredient in all Lancome Absolue Precious Cells products that helps skin look and feel more youthful.
This month, Lancome adds three new products to the Absolue Precious Cells lineup.
Lancome Absolue Precious Cells Lip Balm
Lancome Absolue Precious Cells Revitalizing Night Ritual Mask
Lancome Absolue Precious Cells Silky Cream
Lancome Absolue is available in Canada at select Hudson’s Bay stores and thebay.com.
Ayasha khatunMarch 19, 2016 at 11:21 am
OLGA RISTANIMarch 17, 2016 at 7:28 pm
in GREECE are not available in stores ,sniff @kerel2
Shelley NMarch 17, 2016 at 6:52 pm
they certainly look like lovely products Dave. love your writeup
MonicaMarch 17, 2016 at 12:50 pm
I love the smell of fresh roses.
Meenal RathoreMarch 16, 2016 at 10:21 pm
roses … the soothing smell .. can’t wait to win it .. @Meenal_Rathore
deniseMarch 16, 2016 at 1:57 pm
love the use of roses
Christine ColeMarch 16, 2016 at 12:51 pm
Love the story and love roses. ♡
September DeeMarch 16, 2016 at 12:42 pm
The Absolue collection looks like a real winner to me. I never knew that roses were so powerful in skincare!! Thanks for the information!!
cecelia allenMarch 16, 2016 at 11:41 am
I must try these products. I’m fighting a losing battle with my aged skin and having to take a bundle of medication. It’s hopeless trying to look 10 years younger but any improvement would be great so this is on my list to look out for.
Alyssa BontaMarch 16, 2016 at 10:58 am
I didnt know rose was wonderful. I would love to try these products!
Cat ForsleyMarch 16, 2016 at 9:42 am
Jo-Anne OndrusMarch 16, 2016 at 9:04 am
Thanks for this informative article on roses. Thought they were more for scent. Have noticed others using in oils as well.
diane lauzonMarch 16, 2016 at 8:04 am
Looks like Lancome has “struck gold” again with the introduction of the 3 new Absolue Precious Cells Products! The Revitalizing Night Ritual Mask has my name written all over it. Thanks for the info on these new products!
Amena akter DanaMarch 16, 2016 at 7:33 am
Beautiful story @Dana60339031