Couture Splash: YSL dives into summer this month with pool-worthy makeup boasting a watery effect. When it comes to makeup innovation, both YSL and Dior have been industry leaders in the luxe category for the past 12 months. Month-after-month, both brands have unveiled innovative and highly creative beauty products. This month, the chemists at YSL’s Paris laboratories have perfected translucent formulas with a watery, eye-catching finish. You’ll find this sheer, watery effect on eyes, lips and nails in brights and metallics.
Brand: YSL Beaute
The launch: Rouge Pur Couture Vernis a Levres Pop Water
What is it? Intense sheer lip colour balanced with a light, watery intensity. It offers a 10 hour hydration effect.
The science: Lifeproof Colour Emulsion is a revolutionary blend of ethylcellulose, an ultra-resistant polymer, an emollient oil and a silicone oil – all emulsified in an aqueous base. While the water evaporates as it hits the lips, the silicones rise to the surface and are captured by the polymer. The result is a durable, glossy shine with no stickiness.
New aquatic feel: a high level of glycerine was added to a ph-activated gel to provide moisturization and a watery feel to lips
Quote: “Instead of using pigments, which are the usual ingredient for lip colour formulations, the same type of high-grade colorants found in gummy bears was used. These dilute with no remaining particles, giving a fluid dispersal of even colour.” – YSL
Application: the formula glides on lips thanks to a high-performance applicator with an extra-flat shape and fine tip for perfect dosage.
“Vernis a Levres Pop Water is a new take on a balance between shine and colour, one where the transparent brilliance of their reflection keeps the colours modern, bright and pop. I love these colours because they’re fresh and have a new airy sophistication, thanks to the cutting-edge technology that marries their sheer texture with a transparent layer of shine. No fear factor here, there’s a colour that suits every woman.” – Lloyd Simmonds, Creative Director Makeup YSL Beaute
Range: available in 12 shades of translucent pop colour
The plump: Vernis a Levres Plump-Up
The science: Achieve the effect of fuller lips thanks to the cooling sensation of a menthol derivative and a warming sensation of a heat active. A film-forming polymer composes a screen over the surface of the lips.
The complementing eye makeup
The launch: Full metal shadow
What is it? A collection of 10 shiny liquid eye shadows that perfectly balance the translucent, glossy lip
The science: contains a unique technology that incorporates 30% high concentration of pigments and pearls into a 40% pure water-based solution
YSL Full Metal Shadow
The launch: La Laque Couture Pop Water
What is it? A collection of four nail varnishes with translucent pop colours
I gave away this entire set. Becky from the UK reviewed the collection in a blog comment below. We drew her name at random. Congrats Becky!