Parfums Christian Dior announces the arrival of francis kurkdjian as perfume creation director

There is a new generation of master perfumer at Parfums Christian Dior and his name is Francis Kurkdjian. The renowned perfumer has just accepted the role of Perfume Creation Director for the famous French Fashion House, replacing Francois Demachy who at the age of 72 is retiring. It’s an exciting moment as Francis is known for his unbridled creativity.

perfumer Francis Kurkdjian
perfumer Francis Kurkdjian

A daring talent, Francis was only 25 when he composed his first men’s scent, Le Male by Jean-Paul Gaultier, which became a global bestseller overnight. I remember interviewing Jean-Paul and he told me that he loved the fragrance so much he used to spray himself with it every few minutes. His staff had to come and tactfully tell him that they could smell him coming a block away. Obviously a generation of guys agreed with this approach and retailers couldn’t keep it in stock. With such a success, the perfumer became an in-demand artist immediately.

One of his most audacious and exciting fragrance projects was to recreate Marie Antoinette’s signature fragrance using the exact recipe. This was part of an olfactory exhibit at the Chateau de Versailles that captured the imagination of French perfume enthusiasts. In 2009, he was made Knight of Arts and Letters for his work. And many of his fragrances have won international awards.

This isn’t the first time Francis has worked with Dior. In 2008, he composed Eau Noire and Cologne Blanche for La Collection Privée Christian Dior. A visionary who continually expands the scope of possibilities for fragrances, he brings an artistic dimension to creating scents. He has collaborated with renowned artists such as Sophie Calle and Choreographer Christian Rizzo.

“Francis Kurkdjian is a visionary perfumer and a passionate artist who brings his full creative energies, savoir-faire and exacting professionalism to Dior Perfumes, crafting future Dior fragrances that will conquer the world. Francis will build his creations from an exceptional olfactory heritage which started in 1947, anchored by the use of exceptional flowers and bold creative initiatives,” says Laurent Kleitman, president and chief executive officer of Parfums Christian Dior.

I’ve had the honour and pleasure of interview Francis several times over the years and I can tell you he is a charming and thoughtful man. He is soft-spoken and very down-to earth. What surprised me is his honesty at the process of creating fragrances. He told me that it can be a challenging process to find something new to say with a specific note or ingredient. He searches and searches until he can find a new approach, a new twist or a new way of approaching a perfume. He’s a true artist.

“It is a tremendous honour for me to join Parfums Christian Dior, a Maison with a richly inspiring history and a resolutely future-facing creative spirit. I am delighted to share my vision through my fragrance creations,” he says. His resume includes creating My Burberry for Burberry, L’Extase for Nina Ricci, Narciso Rodriguez for Her, Elie Saab Le Parfum, Armani Mania, Green Tea for Elizabeth Arden, Miracle Homme for Lancome, Jeans Couture Glam for Versace, F by Ferragamo, Autumn by Van Cleef & Arpel, Miss Charming for Juliette Has A Gun, Fleur de Male by Jean Paul Gaultier and Rumeur by Lanvin. In total, he has blended more than 40 prestige fragrances.

Francis Kurkdjian will oversee the creation of all Dior fragrances moving forward. I can’t wait to see what he’ll create for the famous maison.


  • Reply
    December 2, 2021 at 11:03 am

    I’m expecting some very exciting launches now!

  • Reply
    Tzenh Papa
    December 2, 2021 at 8:27 am

    This is really exciting! Kurkdjian is a legend! Can’t wait to see what will come next!

  • Reply
    Kristen Visser
    December 2, 2021 at 6:47 am

    absolutely exciting!!

  • Reply
    Melanie Archer
    December 1, 2021 at 11:44 pm

    Juliette Has a Gun is one of my favourite brands and I adore Miss Charming!!

  • Reply
    O. Sunrise
    December 1, 2021 at 11:41 pm

    What a fascinating article! How rewarding to be passionate about your profession and have others connect with your work.

  • Reply
    Sandy Weinstein
    December 1, 2021 at 5:46 pm

    this is very exciting for Christian Dior brand. they have such luxurious products and lovely fragrances. @evietressa

  • Reply
    December 1, 2021 at 4:34 pm

    This is so cool!

  • Reply
    Gabriela L.
    December 1, 2021 at 3:56 pm

    Francis Kurkdjian is one of my favorite parfumerers. I have 6 samples of his own house and full bottles of two of his creations from another house. ❤

  • Reply
    Loris Ayoub
    December 1, 2021 at 3:32 pm

    Christian Dior is amazing!

  • Reply
    Susan T.
    December 1, 2021 at 2:17 pm

    This is really exciting! Kurkdjian is a legend!

  • Reply
    Carso Grant
    December 1, 2021 at 12:50 pm

    It will be interesting to see what perfumes are in the future! I don’t know if it’s just me but I find the fact that a François is leaving and Francis is taking his place!! Could be amazing perfumes to come!!!

    • Reply
      Carson Grant
      December 1, 2021 at 12:55 pm

      Carson Grant corrected name

  • Reply
    December 1, 2021 at 11:20 am

    I’m excited for the future

  • Reply
    Cheryl Cann
    December 1, 2021 at 10:38 am

    Very exciting to see some new Dior fragrances by this master craftsman !!

  • Reply
    Christine Northrop
    December 1, 2021 at 10:28 am

    hope he comes up with something spectacular for one of my favourite perfumerers

  • Reply
    April Richie
    December 1, 2021 at 9:43 am

    I can’t wait to see what he comes up with. He has already created some amazing scents including one of my favorites, Green Tea for Elizabeth Arden. @SilverAcidRain

  • Reply
    December 1, 2021 at 9:39 am

    I find it always so exciting and super interesting when there’s a major change in a brand like this one. Very curious to find out what Kurkdjians direction is going to be.

  • Reply
    Emma Isai
    December 1, 2021 at 9:04 am

    So cool – can’t wait to try his scents from dior.

  • Reply
    December 1, 2021 at 8:30 am

    I am so stoked about this! He single-handedly created one of the most worn and sought after scents in this day (BR540) and now he’s going to work for Dior!? EXCITED.

  • Reply
    Wandana Faheem
    December 1, 2021 at 8:17 am

    Impressive ❤

  • Reply
    christina cichon
    December 1, 2021 at 7:24 am

    very cool!

  • Reply
    December 1, 2021 at 5:05 am

    Wondering how he’ll revolutionize the industry.

    • Reply
      Lynn Sweetman-Cochran
      December 1, 2021 at 6:17 am

      I’m super excited to see how this gentleman changes our world with new scents.

  • Reply
    Atul Raj Menon
    December 1, 2021 at 2:34 am

    Wow, this is great

  • Reply
    Rhonda Davis
    December 1, 2021 at 1:46 am

    My favorite perfume is Dior’s Hypnotic Poison. I’m ready for a new Dior favorite and I’m anxious to see what new fragrances he will be bringing us!

  • Reply
    Anna Nguyen
    November 30, 2021 at 10:12 pm

    Very excited for this. Can’t wait to see what he will do, Twitter @poetriot

    • Reply
      Heather Tobin
      December 1, 2021 at 7:53 am

      So excited for these!

  • Reply
    Maria Theresa Santos
    November 30, 2021 at 9:26 pm

    I love Christian Dior

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