The men’s grooming category is an almost $4 billion business annually in Canada, one that is showing robust steady growth year-over-year. This remarkable figures includes shaving, haircare, fragrance and skincare products and demonstrates that men are taking more interest in anti-aging products along with niche and premium fragrances. Gen Z in particular is fueling much of these gains. While skincare is up 2% so far this year, fragrance is outperforming at 9%.
I joined the cast of Morning Live on CHCH recently to discuss this trend and to spotlight six items that are particularly interesting – especially for Father’s Day. Here is my segment with new co-anchor Rick Zamperin.
I expect men’s grooming will continue to grow over the next five years as new technologies and formulas emerge.
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