Meet perfumer Veronique Nyberg.
Veronique Nyberg is one of the most interesting perfumers working today. This is a disciplined and exact scientist who creates her fragrances with a studied precision. Yet, she has a true passion for art and history that balances her scientific nature. What makes her stand out is her understanding of how to contrast ingredients to achieve an energy and sex appeal. She instinctively knows which notes to pair to create a fragrance with personality and depth. It’s not surprising to learn she started out in her career to become a doctor of chemistry.
With more than 67 fragrances on her resume, Veronique was recruited by Italian fashion house Trussardi to create the new Riflesso Blue Vibe fragrance for men. Classified as an oriental-aromatic-woody fragrance, Nyberg skillfully blended notes of Rhum-like accord, davana, yuzu, geranium, hazelnut, artemisia, Italian leather accord, amberwood and tobacco absolute. It captures the energy and creative of living in Milan, Italy. It has a quiet confidence and masculinity. I was able to interview Veronique recently about hew unique approach to perfumery.
Dave: You love art yet you studied organic chemistry. What is more prevalent in your work: the creative or scientific approach?
Veronique Nyberg: Being an art lover and a scientist can be complementary, especially in perfumery. I love it. Having a scientific mind is about structure and technique to materialize a creative idea and inspiration into fragrance.
Dave: You grew up in Provence and lived in New York for two years to further your career. Are you more excited by the fragrances of nature or the scents of the city?
VN: My childhood and early career helped me to build my olfactive memory around scents found in nature. It contrasts with the scents of a a big city like Paris or New York. The crowded streets, the architecture, the museums with such history and art…all these are sources of inspiration. It is thrilling! Sometimes, I really enjoy taking a moment to breathe. I need to reconnect with the peace and quiet of nature from time-to-time. It helps me focus and take the ideas I have when I am in the city.
Dave: You work with all kinds of fragrant molecules. Which ones are your favourites? And which ones to you tend to avoid?
VN: I lover ambery wood molecules like Orcanax or Lorenox. They bring an interesting powerful vibration to a fragrance. In Riflesso Blue Vibe, I associated amber woods with an incredibly long-lasting sensuality. I also like molecules with floral undertones like Mugane or Bigarante. I cannot say that I don’t like any particular ingredient. They are all fascinating to work with.
Dave: Since you are an art enthusiast, which artist from the past or present would like Riflesso Blue Vibe?
VN: I would say Miro since this scent is very lively and mesmerizing.
Dave: What is your favourite book?
VN: I thoroughly enjoyed “Da Vinci Code” by Dan Brown
Dave: What music do you find particularly inspiring?
VN: One of my very favourite bands is The Waterboys.
Dave: Favourite movie?
VN: I would say Slumdog Millionaire
Dave: What is your go-to fashion outfit?
VN: Definitely one of my leather jackets.
Dave: And what is your favourite piece of jewelry?
VN: A long chain necklace is always flattering.
Dave: You created both Trussardi Riflesso and Riflesso Blue Vibe fragrances. How do they compare?
VN: Riflesso Blue Vibe is a concentrate of dynamism with an ultra-sensuality. I really wanted to emphasize some facets of the original Riflesso in this new version – but to make it sexier, more vibrant, more contrasted, more addictive… Of course I kept the leather signature of Riflesso which is also an iconic symbol of Trussardi.
Trussardi Riflesso and Riflesso Blue Vibe are available at Hudson’s Bay stores in Canada.
Wendy Lam-VechiMarch 4, 2023 at 7:07 am
What a talent! I love how she combines something so literal and makes it creative, giving her endless of possibilities. It is amazing when you understand the Science behind something, when you know it so well that you can do so much more. It gives her perfumes so much more meaning and depth.
bn100January 30, 2022 at 4:06 pm
GabrielleJanuary 3, 2022 at 10:36 am
I love how she balances science and artistic sensibilities!
Susan T.December 28, 2021 at 4:34 pm
This is so interesting! It is truly a science!
chucky1012March 21, 2020 at 12:40 am
Great to know how we have to learn how to smell perfumes 👌🏽
Thanks a lot Dave voor sharing this information with all hout followers snd readers from you blog……
I wish you al a great first day from spring @chucky1012
Angela CitrignoMarch 20, 2020 at 10:47 am
I always enjoy reading your interviews. I never really thought of the science behind fragrances until I started to read your interviews. No wonder some of the perfumes are so expensive, not only do they contain rare ingredients but there is also the knowledge behind creating a scent that is not yet on the market. Then you add advertising or branding to the mix and of course adding that pretty container that speaks to you.
Jamie JohnsonMarch 18, 2020 at 12:10 pm
Great article, Dave!!! Thanks for sharing this!!! Brilliant!!! xoxoJJ
Velma SandryMarch 18, 2020 at 2:31 am
Your interviews are always a great blend of interesting, informative and fun!
Thanks for sharing this gems with your fans 🙏
Craig JohnsonMarch 17, 2020 at 11:50 pm
This website is a nice distraction from the news of the day…..
Anna Roszak RobinsonMarch 17, 2020 at 11:09 pm