Meet perfumer Veronique Nyberg.
Veronique Nyberg is one of the most interesting perfumers working today. This is a disciplined and exact scientist who creates her fragrances with a studied precision. Yet, she has a true passion for art and history that balances her scientific nature. What makes her stand out is her understanding of how to contrast ingredients to achieve an energy and sex appeal. She instinctively knows which notes to pair to create a fragrance with personality and depth. It’s not surprising to learn she started out in her career to become a doctor of chemistry.
With more than 67 fragrances on her resume, Veronique was recruited by Italian fashion house Trussardi to create the new Riflesso Blue Vibe fragrance for men. Classified as an oriental-aromatic-woody fragrance, Nyberg skillfully blended notes of Rhum-like accord, davana, yuzu, geranium, hazelnut, artemisia, Italian leather accord, amberwood and tobacco absolute. It captures the energy and creative of living in Milan, Italy. It has a quiet confidence and masculinity. I was able to interview Veronique recently about hew unique approach to perfumery.
Dave: You love art yet you studied organic chemistry. What is more prevalent in your work: the creative or scientific approach?
Veronique Nyberg: Being an art lover and a scientist can be complementary, especially in perfumery. I love it. Having a scientific mind is about structure and technique to materialize a creative idea and inspiration into fragrance.
Dave: You grew up in Provence and lived in New York for two years to further your career. Are you more excited by the fragrances of nature or the scents of the city?
VN: My childhood and early career helped me to build my olfactive memory around scents found in nature. It contrasts with the scents of a a big city like Paris or New York. The crowded streets, the architecture, the museums with such history and art…all these are sources of inspiration. It is thrilling! Sometimes, I really enjoy taking a moment to breathe. I need to reconnect with the peace and quiet of nature from time-to-time. It helps me focus and take the ideas I have when I am in the city.
Dave: You work with all kinds of fragrant molecules. Which ones are your favourites? And which ones to you tend to avoid?
VN: I lover ambery wood molecules like Orcanax or Lorenox. They bring an interesting powerful vibration to a fragrance. In Riflesso Blue Vibe, I associated amber woods with an incredibly long-lasting sensuality. I also like molecules with floral undertones like Mugane or Bigarante. I cannot say that I don’t like any particular ingredient. They are all fascinating to work with.
Dave: Since you are an art enthusiast, which artist from the past or present would like Riflesso Blue Vibe?
VN: I would say Miro since this scent is very lively and mesmerizing.
Dave: What is your favourite book?
VN: I thoroughly enjoyed “Da Vinci Code” by Dan Brown
Dave: What music do you find particularly inspiring?
VN: One of my very favourite bands is The Waterboys.
Dave: Favourite movie?
VN: I would say Slumdog Millionaire
Dave: What is your go-to fashion outfit?
VN: Definitely one of my leather jackets.
Dave: And what is your favourite piece of jewelry?
VN: A long chain necklace is always flattering.
Dave: You created both Trussardi Riflesso and Riflesso Blue Vibe fragrances. How do they compare?
VN: Riflesso Blue Vibe is a concentrate of dynamism with an ultra-sensuality. I really wanted to emphasize some facets of the original Riflesso in this new version – but to make it sexier, more vibrant, more contrasted, more addictive… Of course I kept the leather signature of Riflesso which is also an iconic symbol of Trussardi.
Trussardi Riflesso and Riflesso Blue Vibe are available at Hudson’s Bay stores in Canada.